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What does Globalization mean for Rakuten? ~ 楽天のグローバル戦略について ~

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What does Globalization mean for Rakuten? ~ 楽天のグローバル戦略について ~

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"積極的に海外展開をすすめている楽天。このセッションでは海外子会社(Priceminister/buy.com/TARADなど)のCTOをゲストにむかえ 、それぞれの国内(フランス、米国、タイ)における競争優位性の持ち方、エコシステムの構築、楽天グループとしてのシナジーの生かし方などを自由闊達にディスカッションします。本セッションは英語で行われる予定です。" http://tech.rakuten.co.jp/rtc2010/subject.html#session_a2

"積極的に海外展開をすすめている楽天。このセッションでは海外子会社(Priceminister/buy.com/TARADなど)のCTOをゲストにむかえ 、それぞれの国内(フランス、米国、タイ)における競争優位性の持ち方、エコシステムの構築、楽天グループとしてのシナジーの生かし方などを自由闊達にディスカッションします。本セッションは英語で行われる予定です。" http://tech.rakuten.co.jp/rtc2010/subject.html#session_a2

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What does Globalization mean for Rakuten? ~ 楽天のグローバル戦略について ~

  1. 1. Rakuten Global Technology Strategy 2010/10/16 Development Unit 1
  2. 2. Hirotaka Yoshitaka  Title: Technical Director  Mission: Lead the technical direction of Rakuten – Improve software development productivity (introducing Agile software development) and Yoshioka reduce cost. – Build Scalable computer twitter @hyoshiok – Build developers community in Rakuten and promote OSS strategy  Joined Rakuten since August 2009, before it, he was a founding member and CTO of Miracle linux since 2010. More than 25 years experience in the IT.  OSS activist DEBUG HACKS (in Japanese), O’reilly Japan 2
  3. 3. Federation Technical Meeting 3
  4. 4. Many challenges Great technology can integrate us. 4
  5. 5. Introduction - Goals of this meeting - • Generate synergy through the entire Rakuten group by exchanging best practices each other. • How to realize it from technical and system aspects? Own Development Center China How to generate Japan Taiwan synergy? ・・・ TARAD FreeCause Global Development Discuss at ・・・ “Federation Technical PriceMinister LS Meeting” Buy.com M&A companies 5
  6. 6. Our team – contributors (random order) Terje Sathya Justin Kiran Yoshioka Pom Ziegler Chida Thomas Frank Satoshi Phuwadon Sekine Rohinee Fernandes Hayase Katsutoshi James Masao Shiotani Arai Parathan Naojiro Nakasone Hisada Kaoru Osada Masaya Mori Tanaka Tazawa 6
  7. 7. Introduction 7
  8. 8. 8
  9. 9. Justin Ziegler  Title: CIO & CTO of PriceMinister  Mission: define and implement IT strategy of PriceMinister.com – Global functional roadmap – Software architecture roadmap – Support growth of users and data Justin Ziegler – Implement new lines of revenue – Optimize existing revenue  Cofounder of PriceMinister in 2000  CTO of profile4u in 1999  Cofounder of first French internet payment system in 1995  Board member of a French CIO club  Member of the jury of Ecommerce awards 9
  10. 10. PriceMinister 10
  11. 11. What is PriceMinister.com  C2C & B2C market place  Barcodes and catalogues in our DNA  Listing products is free and efficient  Main categories : books, cd, dvd, vidéo games, computing HW, clothing…  Very little customization in shops  PriceMinister is an escrow & provides a garantie to buyers and sellers  Main revenue comes from transactions 11
  12. 12. What is PriceMinister.com  Founded in 2000  Now one of the largest e-commerce sites in France  Made a few acquisitions in 2008 :  voyagermoinscher.com travel price comparison site  avendrealouer.fr real-estate site  Emailing company  200 employees  Main business deployed in 3 countries 12
  13. 13. 13
  14. 14. Pawoot Pongvitayapanu • Pom – Pawoot Pongvitayapanu (Please do not try to pronounce my surname) • Managing Director & Founder TARAD.com (Thailand) Pawoot (Pom) Pongvithayapanu • We will make Thailand E-Commerce Revolution 14
  15. 15. TARAD.com 15
  16. 16. Case study of Group company - TARAD Dot Com - Name of Company TARAD Dot Com •Employee’s head count: 80 Company profile •date of foundation: 1999 •Business style: B to B to C Increase Revenue Company & Merchant Management point Optimize Operation Flow of focus Maximize Marketing Efficiency R&D of new technology 16
  17. 17. Case study of Group company - TARAD Dot Com - Hot topic (of development methodology and environment) • LAMP – Linux, Apache, MySQL, PHP • License Cost = Zero • Example : Facebook, Yahoo • Technology Utilized in TARAD • OS: CentOS/Ubuntu • DB: MySQL • NoSQL: Redis, Memcached [Future trend: MongoDB] • Web: Apache, Nginx • Storage: MogileFS, GlusterFS, [+Netapp] • Caching : Varnish • Search: Migrating from Sphinx to Solr • Other Tools: Gearman, Zabbix, Jmeter, SVN, • API and Social Network Connectivity • TARAD.com on AR technology (Layar Application) • Linked with Facebook and twitter (Gain Traffic and GMS) URL : http://apps.facebook.com/taraddotcom/ 17

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