16. Growth in Crossover Users
Rate Rakuten members use
more than two services
* Purchasing ratio of Rakuten members who have utilized other Rakuten services during the past 12 months of the listed month.
Applicable services are limited to those which can earn Rakuten Super Points (excl. Securities)
21. 21
Comparison of approaches
Competitor A Model
Limits access to merchants
Controls relationship to customers
Controls customer data
Rakuten Model
Encourages social commerce
Encourages engagement with customers
Shares customer data with merchants
26. SmartDeviceAdoption
iPad
App for ranking of top 100 best-
selling items in Rakuten Ichiba
in each category
iPhone
Ichiba’s App for iPhone
since Feb. 2011
Android
Ichiba’s App for Android
since Apr. 2011
Three different display sizes
30. MerchantxECC- SuccessStories
Katia had no experience
with e-commerce and retail
before starting Rakuten.
Katia succeeded by maximizing her
commerce experience cooperating with her
EC consultant.