![Fonts! Kate Krolicki [email_address]](https://image.slidesharecdn.com/11024519-120113133334-phpapp02/85/Fonts-1-320.jpg)
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Fonts!
Ähnlich wie Fonts! (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Fonts!
- 1. Fonts! Kate Krolicki [email_address]
- 2. Anatomy of Type
- 27. Choosing the Right Font
Hinweis der Redaktion
- x-height is the key factor in how large we perceive a font to be.
- developed along with the first movable type presses mimics lettering of hand scribed books, like the bible. mimics strokes of a broad tip pen. many are named after their designers.
- developed during the industrial revolution. stokes no longer look like a pen- deliberately more mechanical.
- developed later in the industrial revolution specifically for the purpose of advertising take modern, thicken up all strokes to make it more readable
- came into vogue during the bauhaus movement - form follows function uses simplest, most fuctional representation of the letter
- variations appear throughout the ages
- blackletter, calligraphy, comic book, cursive, print, draft, etc.
- designed for typewriters, which could only move the same distance forward with each letter typed.
- aka grunge, garage, fringe, etc. started to see them with the advent of desktop publishing and the ability for people to create their own fonts
- pronounced ledding- becuase strips of lead were put between lines.
- (174/178) flavor i quit example? show examples of good use?
- (174/178) flavor i quit example? show examples of good use?
- serifs lead the eye from one letter to the next. oldstyle has moderate thick/thin, moderate x-height
- use for headlines or any short snippet of text that should be easily scanned.
- tons of free font downloads but sometimes have limits- caps only, no punc, etc. otf - 65K+ glyphs ttf "pro" adobe are otf show veer options? download links in resource page most free or inexpensive third-party fonts use plain TrueType
- arno pro example? veer tour? mention resource links