Hi all my name is srinivas.am presenting a small ppt about digital marketing course. if you want to learn digital marketing contact me: http://easysolutionsearch.blogspot.com

1. Click to edit Master title style
1
DIGITAL MARKETING
By Srinivas
Phone :9603673183
digtials r inivas 06@ gmail.c om

2. Click to edit Master title style
2 2
Agenda:
*What is Digital marketing?
*Why and what is the use of digital marketing?
*What are the techniques of digital marketing ?
*What is SEO?
*Types of SEO?
*Blogging?

3. Click to edit Master title style
3 3
What is digital marketing?
Digital marketing is nothing but
online marketing tool which is used
to promote website or application or
products in online through some
digital techniques.
Digital marketing Marketing Tool
Website
Products
Application

4. Click to edit Master title style
4 4
Some of the digital techniques are:
1.SEO
2.SEM (google AdWords)
3.SMO
4.SMM
5.youtube Marketing
6.Email marketing
7.Affiliate marketing

5. Click to edit Master title style
5 5
By using digital marketing we can
reach more people and create
awareness that we have a specific
business.
Why digital marketing?
For example :
I have an institute on digital marketing in Hyderabad in Ameerpet. Most of the people don’t
know about that.so I want to tell that information to all Hyderabad people.
so i do digital marketing like seo,sem,smo and YouTube marketing etc.

6. Click to edit Master title style
6 6
Advantages:
1.Easily we can promote our business by sitting at one place
no need of going anywhere.
2.We can target particular location people with specific
age/location.
3.And you can also earn some money through
website/application/YouTube

7. Click to edit Master title style
7 7
Digital marketing techniques in detail:
1.SEO:
2.SEM (google AdWords)
3.SMO
4.SMM
5.youtube Marketing
6.Email marketing
7.Affiliate marketing
SEO stands for search engine optimization.it
is a online marketing technique which is used
to get high ranking on the top of the search
engine for specific keywords which we use.

8. Click to edit Master title style
8
Types of SEO?
8
1.On page Optimization
2.Off page Optimization

9. Click to edit Master title style
9 9
Onpage-Modifying our website according to seo
guidelines are called Onpage Optimization. All
these things are happened in our site.
Onpage Optimization Techniques:
1.Keyword Research
2.Title tag
3.URL Structure
4.Heading Tags H1 H2 and H3
5.ALT tag
6.Internal /External Linking
7.Content/Footer optimization
8.Meta Description
9.Meta Keywords
10.Breadcrumbs
11.Canonical tag
12.Image tag

10. Click to edit Master title style
1010
Offpage-Promoting our website in online through targeted
keywords and increasing backlinks are called Offpage
Optimization. All these things are happened in other site.
OffPage Optimization Techniques:
1.Blogging
2.Forum Posting
3.Photosharing
4.Video Promotions
5.Social Bookmarking
6.Link Exchange
7.Search engine Submissions
8.Directory Submissions
9.Guest Posting
10.Business listing
11.Document sharing
12.Blog commenting

11. Click to edit Master title style
1111
ONPAGE & OFFPAGE both are very important.We cannot
ignore any type of this SEO if we ignore any of these type
then we get less results in SERP[Search engine result
pages].
So we cannot ignore any type of this seo.
Finally for doing SEO we require a website for that purpose
we creating a blog(which is free).

12. Click to edit Master title style
1212
BLOGGING

13. Click to edit Master title style
1313
Blogging:
Blogging /blogger is a online platform tool
which is used to express our feelings or to
communicate with others. We can also use our
website content /links in blogger, so that u get
backlinks for site easily. To create a blog we
require Gmail account.
It is free to use.

14. Click to edit Master title style
1414
14
Blogging:
• For creating a blog we require Gmail
account.
• Choose a topic and create a blog.
• Publish 5 to 10 posts at least

15. Click to edit Master title style
1515
15
Onpage-Modifying our website according to seo
guidelines are called Onpage Optimization. All
these things are happened in our site.
Onpage Optimization Techniques:
1.Keyword Research
2.Title tag
3.URL Structure
4.Heading Tags H1 H2 and H3
5.ALT tag
6.Internal /External Linking
7.Content/Footer optimization
8.Meta Description
9.Meta Keywords
10.Breadcrumbs
11.Canonical tag
12.Image tag
Onpage

16. Click to edit Master title style
1616
1.Keyword research:
Research keywords according to your topic. You can research keywords using
google AdWords that too low/medium competition keywords.
You can also go with other tools like semrush,longtailpro and kwfinder for better
results.
2.Title tag:
· Title tag length must be 70-71 characters.
· Use keywords in title tag
· Try to use keywords 2times
· Always use location based keywords in title tag
· Keywords must be before 55characters
· Try to use keywords in 1st place and last place of the title tag
3.URL Structure
· Use keywords in url
· Try to use location based keywords in url
· URL characters limit is 15-20 characters
· Don’t use SEO Stop keywords in URL
Some of the SEO Stop keywords are: is,in,are,and the.

17. Click to edit Master title style
1717
4.Description:
· Description length must be 150-300 characters
· Use keywords 2-3 times
· Always use keywords in 1st place and last place
5.Content:
· Content must and should be 800-1000 characters
· Use relevant keywords in content
· Try to use keywords in first paragraph and last paragraph
· Content must and should informational way so that people can easily understand.
You can check readability score in readability-score.com, it must be 60percent.
6.Heading Tags:
· Use H1 tag only once for one page in website.
· You can use H2 and H3 many times
· Try to use primary keyword in H1 tag
· Try to use relevant keywords of H1 tag in H2 and H3 Tag

18. Click to edit Master title style
1818
7.Breadcrumbs:
Breadcrumbs is for user navigation purpose.
It tells to the user that where he was landed in our page.
For example:
Home>About us> this is nothing but we are telling to the user that you are on About us page in our
site.
8.Image Tag:
· Optimize your images according to desktop, mobile and tab devices.
· Image size must be 100kb
· To compress images we use compress.io and photoshop tools.
9.Alt Tag:
· Google can’t read images.
· So use alt tag for images so that google can easily find out what the image is related too.
Example if you upload a digital marketing image on your site Then you give alt tag like this Digital
marketing interview questions for freshers.
<img src="digitalmarketing.png" alt="Digital marketing interview questions for freshers">

19. Click to edit Master title style
1919
10.Canonical tag:
Whenever you changed URL in your site then you have to submit canonical tag in
head tag like this:
The use of canonical tag that we are telling to crawlers that we are updated url.
Example:
<link rel="canonical" href="http://example.com/wordpress/seo-plugin/">
11.Internal linking:
· Give internal links in every page.
· Try to give 2-3 links per page, if more content 5-8 links
· Always gives link in 1st paragraph and last paragraph.
· Always give dofollow link for internal pages.
· Dofollow helps you in traffic and getting for better ranking.
12.External Linking:
· Give external link for every page.
· Give links to the which has high Domain Authority and page Authority.
· Always give no follow for external links.

20. Click to edit Master title style
20
20
13.Dofollow and Nofollow Links
Before this we need to know about backlinks.
BACKLINKS:
The incoming links to our site from other sites are called backlinks.
Backlinks are 2 types:
1.Do-Follow Backlinks
2.No-Follow Backlinks
1.Do-Follow Backlinks allows both user & search engines to reach the site.
2.No-Follow Backlinks allows only users to follow the link and not search engines.
Why to give dofollow links ...because we are telling to search engines to pass link
juice through this link.
this link juice help in increasing Ranking (Domain Authority and Page Authority).
and we need to give Dofollow links only for popular / good sites.
if you dont know about the site then we need to give Nofollow links.