This document provides a marketing plan for a new body spray product called "Youth Freshness" being launched by PNDR Group. The key points are: 1) Youth Freshness will be the first body spray in Pakistan to combine dual fragrances with deodorant in a single product. 2) The vision is for PNDR to become the leading cosmetics company offering the best marketing opportunities through high-quality, affordable products. 3) The product will target urban and rural populations in Pakistan between middle age and high income levels. 4) Strengths include the unique dual fragrance formulation while opportunities exist to expand product lines and partner with large organizations.

5. Now Presented By:

7. This Product Affiliated by :

8. Introduction
PNDR Group first time launching new
product Youth Freshness as a ' body
spray', the first product to combine
dual fragrance with deodorant.
Our product is unique in sense
that it provides with unique flav
two fragrance in Body spray first
time in Pakistan.

9. Our Vision
To become the PNDR Cosmetic
company of choice that offer the best
marketing plan/earning opportunities
and to become a lead in the
production and distribution of body
spray and perfumes by continuously
producing top different quality
product at affordable prize
Our goal is to ensure that important
values such as quality, freshness, are
delivered to our consumers in the 21st
Century.

10. S.W.O.T ANALYSIS

11. STRENGTH:
 High differentiation factor due to factors
like humidity absorption, dual fragrances in
single pack. wide range of fragrance
 Good distribution, promotions.
OPPORTUNITY:
 Expand in more varieties to make presence felt
 Eventually tie up with hotel chains and large
organizations.
THREATS:
 Deodorants body spray sales are
seasonal.
 Copy By Competitor

12. S.T.P. Analysis
SEGMENTATION
TARGETING
POSITIONING

13. Segmentation
geographic
Pakistan
Urban
and
Rural
people
demographic
Middle aged
Male/female
Middle to high
income group
Working professionals

14. Target customer

15. Positioning Statement

16. Competitive brands market
share

18. Major competitor

19.  PRODUCT
 Our product would be
offered in 150ml pack
 The design of the product
would be attractive.
 The U.S.P. of our product
“Youth” would be that, it
will be offered as a
deodorant, with two
fragrances in one bottle.
 Wide range of fragrance.
 cool
4P’S

20. The deodorant would be introduced
in the market at a price of 150ml
bottle in Rs 250/=.

21. PLACE
• Our product “ Youth ” Freshness Body Spray
would be launched in the Hyderabad Local
market.
It will be available in every major Shopping Mall and
Local retailer shop .

22. MANUFACTURER RETAILER CUSTOMER

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25. PROMOTION

28. CONTIGENCY PLAN