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Rajib jena
Rajib jena
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DELL’S JOURNEY . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contnd….. ,[object Object],[object Object],[object Object]
Dell’s logo
VARIOUS SEGMENTS OF DELL LAPTOPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contnd…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND EXTENSION
Dell Competes In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMPETITORS OF
STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Print Ads
Dell’s taglines. ,[object Object],[object Object],[object Object],[object Object]
AD expenditure ,[object Object],[object Object]
Market Share.
Brand value. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dell’s Brand Image.
Brand failure ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING MIX Product ,[object Object],[object Object],Price: ,[object Object],[object Object],[object Object],Place: ,[object Object],[object Object],Promotion: ,[object Object],[object Object],[object Object],[object Object]
What have been the key success factors for DELL??? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contd…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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Dell