1. Usefulness of social network for small business
To set up a small business and make it a success story is not an easy thing. The hardest
part of it is the publicity of the business. But now in the time of hi-fi technologies and up
to date gadgets a flood named social networking marketing change the whole concept of
marketing and advertisement. This new genre of marketing surely helps one to promote
his or her company and its requirements. It is a boon for those small enterprises which
generally don’t have much budget for publicity. So now days, the social network has
become one of the most important marketing tool.
Various social networking sites namely Facebook, Twitter, Orkut, Flickr, LinkedIn, and
even YouTube are the hot spot for many small business organization. The online
presence of the organization is enriched by the help of these social networking sites. In
these sites you can put your message that is made to promoting your small business
organization. And whenever you try to socialize by any of these social networking sites,
your promotion will get bigger exposure to a larger audience. As in these web sites many
community or group have been created by like minded people, one can also get his or her
target customers without any hardship. It is also used to find out new business partners or
employers by developing his or her business presence.
Whenever any company registers under any social networking sites, it gets it unique
domain name. As soon as the domain name becomes the identity of the organization,
anyone can visit the profile, customized for the particular business house. It will be great
if the owner creates many profiles in various social networking sites because it will help
it to get good search engine ranking for the unique brand name of the enterprise. In this
way, social networking sites help one who is seeking information or looking for the name
of the particular brand. The unique URL of the domain name of the small business body
becomes the title tag of the product and enhances its brand value as well.
Social networking marketing depends on three main things: 1) unique content, 2) good
SEO and 3) useful links. After registration under any social networking site, one gets a
space to write down the endorsement message for public view. This content should be
clear, user friendly and rich of right number of keywords. The clarity and proper word
selection make content more attractive. The proper SEO handling helps the URL to gain
good optimization. And as soon as you get the social networking link index, it will be
treated as inbound links to your main website. This is a right option to gain not only the
traffic but also the sale of your product or service. In this way you can get link of your
own small business organization and the best part of all is that it is free of cost.
Once you get the entry in this magical world of social network marketing, you can start
socializing and interaction with your target customers by scrapping, chatting or simply
twitting. This personal interaction helps one to make a bond of trust and belief on the
mind of the customers. By this powerful tool, one can not only convince the customers to
purchase the product but also can take advantage of conveying the further information

2. about the product, company or services. Moreover, the customers can give you the
feedback of the product or the service instantly and directly. This type of feedback surely
helps you in advancement of your product or providing better service in future. By this
tool, you can easily channel various messages like information about the product or
service, the details, any promotional offers like discounts or free gift the background of
your company etc. This new genre of promotion with a personal touch makes its way to
popularity day by day.
Social networking sites also make a new path for communicating with like minded
people. One can not achieve success without any co operation from its peer group.
Getting help and ideas from the people of the same field is the most productive way in
small business organization. You can also get in touch with the business tycoon of your
field simply by following him or her and can share thoughts and opinion of each other at
any point of time. Additionally one can discuss about his or her business with the people
of same field and can get new and useful information.
Social network marketing is also very cost effective way of advertising and PR which is a
perfect choice for the small budget business organization. It is a time consuming way
also. The owner of any small business enterprise can communicate with general people
and disseminate his or her message in many ways through various social networking
sites.
Among many available options, blogging is the most simple and powerful way to
communicate with the potential buyers. You can write blog via RSS feeds about your
product, company or service and can have a continuous conversation with your readers.
Micro blogging in social networking sites like Twitter or its business version Yammer is
another useful path for instant customers back up. Discussion on the forum of any social
networking site is beneficial for them. One can have many -to- many communications in
this way. Web sites like Facebook, Linkedln or Orkut are successfully used for
promoting, recruiting, marketing and brand endorsing.
In this techno age, social network marketing opens a new cost effective and trendy door
of advertising for the minor businessmen. Through this gateway, they can convey their
messages, share their thoughts, listening to the customers all over the world and above all
create a personal bonding with them. In this way, small business enterprises can embrace
the social networking sites to get huge success in future.