Cloud Interactive Associates Final

Cloud Interactive Associates Illuminating Innovation March 2010

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Market Size & Trends ,[object Object],[object Object],Worth more than $8 billion. (Gartner) Investment will reach 3 billion € (MMA Global) Will reach $19 billion (E-marketer). Over 72% of all handsets will be Bluetooth enabled (IDC ) Worth more than $12 billion. (Gartner) Over 70% of all handsets will be Bluetooth enabled (IMS Research) ,[object Object],Mobile Marketing Proximity Marketing On Line (*) Marketing 2010 Investment will reach $25,4 billion (Jack Myers Media Business Report, 2009) 2011 Investment will reach $26,08 billion (Jack Myers Media Business Report, 2009) 2012 2013 (*) Online (includes display, search, video, and other)

Intelligent Marketing – How it works? Messages Metrics & Analysis Audience Measure Segmentation Behavior and Geo Targeting Customized Messages based on the target needs , previously identified Real time statistics The most adequate communication channel to the target profile, location and moment Control Digital Media Effective Communication 1 2 3

Monetising Mobile Marketing ,[object Object],[object Object],[object Object],[object Object]

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Cloud Interactive Associates Final