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Alibaba taobao
- 2. 1KEY ISSUE The company wants to find the best way to monetize their business model without losing large market share they have achieved in these years of operation.
- 4. P E S T •Communist regime •Business Tax: between 3% - 20% depending on the business (Real Estate, sports, Telecommunications Services, etc..) •Customs duties between 10% - 20% •Second superpower as nominal GDP •Is believed to overtake USA in 2016. •Depends heavily on exports. •Country with the highest economic growth •Economic growth: China will slow even more in 2012. •Population: 1338.3 million inhabitants by 2012. •Owns 50% rural and 50% Urban approximately. •513 million Internet users by 2012. •Internet users in China will reach 50% of the population in 2015 (670 million). •The revenues of the industry from Internet will grow 25% annually projected 2012. •70% of internet users purchased by internet •Technological growth: 41.8% •Growth of 50% per year in cyber sales.
- 5. HIGH Threats of new competitors HIGH Bargaining power of suppliers LOW Rivalry among existing competitors HIGH Threat of products and substitute services HIGH PORTER’S 5MODEL Bargaining power of customers
- 6. 5PORTER’S MODEL WEIGHT RATE VALUE Threat of substitute products and services 40% 3 1.2 Threats of new entrants 25% 2 0.5 Bargaining power of customers 15% 4 0.6 Bargaining power of suppliers 15% 4 0.6 Rivalry among existing competitors 5% 5 0.25 AVERAGE 3.15
- 10. OPPORTUNITIES •50% annual growth in cyber sales •Internet users in China will reach 50% of the population by 2015. •Revenues from the Internet industry will grow 25% annually projected 2012. •70% of internet users purchased by internet •World's largest population •Fastest growing and emerging economy in recent years •Priority of the Government to promote and encourage technology
- 11. THREATS •Low barriers to entry for new competitors •No custom fee payment
- 13. · Mktg y Vtas: mas o menos porque en area mktg se dan a conocer bien como marca, pero en ventas al no tener ganancias estan mal. · Servicios: no es 5 porque hay insatifiscacion en servicio, según tablas caso. SUPPLY TECHNOLOGICAL DEVELOPMENT HUMAN RESOURCES ENTERPRISE INFRASTRUCTURE -- 5 4 VALUE CHAIN5 INTERNAL LOGISTICS 5 OPERATIONS 5 EXTERNAL LOGISTICS 5 MARKETING SERVICES AND SALES 2 4
- 14. VALUE CHAIN WEIGHT RATE VALUE Supply 0% - 0 Technological Development 20% 5 1 Human Resources 5% 4 0.2 Infrastructure 5% 5 0.25 Internal Logistics 25% 5 1.25 Operations 15% 5 0.75 External Logistics 5% 5 0.25 Marketing and Sales 10% 2 0.2 Services 15% 4 0.6 AVERAGE 4.5
- 15. STRENGTHS •The second largest Chinese Retailer. •Full understanding of Chinese culture and economic behavior. •Own 84% of market share. •More than 55 million registered users.
- 18. WEAKNESSES •Not generating large revenues with the current business model. •Sale Alipay payment service (competitive advantage).
- 19. BENCHMARKING Satisfaction Percent TAOBAO EBAY Very Satisfied 24.3 10.9 Satisfied 52.2 51.5 More or Less Satisfied 21.4 31.3 Not Satisfied 2.1 6.3 Market Share of Companies responsible for C2C 2002 2003 2004 2005 2006 2007 Taobao 7.8 29 59 65 84 Ebay 85 72.4 65 36 26 7 PaiPai 4 9 Others 15 19.8 6 5 5 0
- 20. MATRICES
- 25. Vision Being number one in e-commerce in each country of the Asian continent. Mission Provide a secure e-commerce service and quality, which understands the culture and local needs.
- 26. OBJECTIVES SHORT TERM 1 YEAR Develop a business model that has higher margins Profitability (15% annually) Begin to raise awareness of payment (Measured by number transactions) Increase market size by 12%. MEDIUM TERM 3 YEARS Start expansion to India and Japan, and their similar cultures with highly developed online medium. LONG TERM 5 YEARS Consolidate presence in neighboring countries mentioned above. Possessing the largest share of e-commerce in Asia (51% of the total market).
- 28. IMPLEMENTATION
- 29. PRODUCT E-commerce service that delivers Search space and offer Products Or Services in Chinese market. PRICE The price is charged differently according to two segments: •Small purchases (C2C): It charged 2% of the total sales, charging 1% to Seller and 1% to the buyer. •Big Purchases (B2C): It charged a 3% of the total sales, To the whole seller. COMPANY REVENUES : $ 3,762,774,612,000 PLACE Website: www.taobabo.com PROMOTION •Banners that highlight benefits of using the payment through safe "Alipay”. • Advertising on the busiest China streets. •Presence in newspapers and magazines where it is specified to educate Consumers about the new System. •TV commercials explaining the new system, Payment and insurance benefits. 4P`S
- 30. COUNTRY OF ORIGIN EFFECT Emphasize that our company is China, so we understand the needs, demands and so same tastes, different consumers of our nation.