theWorstCase.com is an independent business based in Geneva, Switzerland. We specialize in developing risk- and crisis- management solutions for public and private sector organizations that help to protect their reputation and ensure operational continuity in out of the ordinary situations. theworstcase.com is a partnership between themurdochgroup.com and thewolfgroup.org, two consulting groups that bring a over 50 years of experience in the public and private sectors. Our philosophy is to deliver practical, lightweight solutions that fit our clients' organizational culture, systems and operating environments.

1. theworstcase.com Crisis Management - new challenges - and tools Tony MURDOCH Raj RANA www.theworstcase.com

3. "It takes 20 years to build a reputation and 5 minutes to ruin it." (Warren Buffet) "If it's not important to senior management, it will not be important to middle management or line management at all." (Denny Lynch, Senior VP Communications, Wendy's) "90 percent of a crisis response is communications." (Barbara Reynolds, CDC, USA) Crisis Management

7. Mumbai bomb blasts

8. The Ranger Station Fire

9. Reputation

14. How does it work?

15. How does it work?

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