Bachelor of Design & Fashion Textile, Fashion Communication & Public Relation, Public Relation in Fashion

1. Public relations (PR) is a way for companies, organizations or people to enhance their
reputations. This task typically is performed by public relations professionals or PR firms on
behalf of their clients. PR usually involves communicating with the media and through the media
to present the clients in the most favorable way possible. It also often involves cooperative
efforts with other people and organizations to create good will within the community and
enhance the client's image.
Fashion PR commonly refers to publicity of fashion brands, designers, or shops. Some PR
companies represent a variety of companies across a range of areas, while some are specific to
one area, e.g. Fashion. Whatever their speciality, public relation companies are paid to get brands
publicity.
Since publicity is free, a fashion PR company or executive would be responsible for; building
relationships with the press (they basically have to make friends with fashion editors, writers and
journalists so that these people will write about/feature the product); organising and managing
guestlists for promotional events; gifting (sending free product to key editors or celebrities in the
hope that they'll use or write about it); writing, distributing and following up on press releases
and press packs; dealing with requests from the press and celebrity PRs; and reporting back to
clients on the publicity they're getting for the brands.
PR Reps also help maintain the public image of the brand. They may help with marketing
initiatives, or photo shoots, or just maintain the overall perception of the brands mission and
image to the market. It is important to find a great firm or freelancer that may help you from the
beginning.
Haute PR
Take your brand to the next level.
The Importance of Public Relations in Your Business
Although many of us have witnessed the public relations campaigns launched by different
companies, but are we all aware of the importance that it has for the companies. If not, let's take
a glimpse of how public relations become so important for your business. It is a known fact that
any business requires repeated as well as new customers for its growth. To meet this end
businesses require having good relations as well as favorable image among its clients and
public relations do exactly that. The public relation campaigns help you to disseminate exact
picture of your company as well as your product and services and not to create hype around it.
The hype created by the advertisement may make people not believe you and this will jeopardize

2. your relation with your clients. They may not come to you knowing that you are one of the
company that just make tall promises so using PR becomes very important for your company.
There are many factors like reputation of your company in the market, your relationship
with customers and the quality of your products and services that determines your sale
volume. If any of these factors turn negative you would witness sharp decline in your sales
volume. Although you can manage the quality of the products by implying better techniques and
methodologies the remaining two could not be achieved without a good public relations
campaign. For example, if you deal in beauty products you have to use beauty PR to enhance
your image among your clients. The reviews published about your product in a leading beauty
magazine will not only make your regular customers to believe more on your product but also
the potential one who would admire your product and would turn into your regular customers.
This will increase your sales volume, which is so important for the positive growth of a business.
Public relations can help you to have good reputation with not only your clients, but also with
the stakeholders. This will help you to get more investment from them, as they would be under
the magical spell of your good market reputation. This will even help you in expanding your
business or opening new ventures. Remember one fact that the business world is a social
community and everything in it is completely depended on your market reputation- the good
reputation could make you the market leader while a bad reputation can cast a doom on your
business fate. So, using public relations is a must for the companies and they can easily do it, as
it is one of the least expensive modes of promoting your business.
References;
Erwin, M.D., L.A. Kinchen Kinchen, and K.A. Peters. Clothing for Modern. N.p.: Macmillan,
1979. Print.
Horn, Marilyn J. The Second Skin: An Interdisciplinary Study of Clothing,. Boston: Houghton
Mifflin, 1968. Print.