SlideShare ist ein Scribd-Unternehmen logo
1 von 24
Downloaden Sie, um offline zu lesen
Cognitive Fallacies & Biases
- And How To Deal With Them.
PM Camp – 2014-06-21
Product Development
& Project Management
From Vision To
Implementation
How Do We Work? In A Way That Fits The Requirements.
Which Tools Ensures Success?
None.
The
Lean/Product/Project/Business
Canvas
Development Processes Do Processes Ensure Success?
No.
If it‘s not processes …
What is it about?
You!
http://www.fastcompany.com/1810918/3-secrets-recruiting-tech-talent-tough-markets
Leadership
Leadership starts with you.
Your company will inherit your
values, processes and culture.
This will determine your product
or project success.
7
http://www.davidoliete.com/
The Problem With You …
You Suck at Thinking.
http://imgur.com/1DEYI
Survivorship Bias
All winners do …
http://albumwar2.com/german-soldiers-inspect-shot-down-soviet-bomber-sb-2m/
Availability heuristic
Mental Shortcut which uses
anecdotal evidence instead of
statistical data.
http://blog.asmartbear.com/customer-validation.html
Cognitive Dissonance
Confirmation Bias
It hurts to be wrong.
We avoid evidence of our failure.
We look for proof of our idea instead of
validation.
Endowment Effect
Loss Aversion
Sunk Cost Fallacy
Now that we invested so much we can‘t
throw it away.
http://www.odt.co.nz/files/story/2012/12/gollum____helping_lure_precious_visitors_reuters_w_50ca509bb5.JPG
Optimism Bias
93% deem their driving ability above median.
Chance for enterprises to survive 5 years: 30%
Entrepreneurs who think they’ll make it: 80%
http://pics.kuvaton.com/kuvei/traffic_jam3.jpg
Bias blind spots
“And why worry about a speck in
your friend's eye when you have
a log in your own?”
https://medium.com/p/5b374cfeb43c
Best-Practice?
Most common project-
methode: SALT
http://kaleidoscopebrain.wordpress.com/tag/self-help/
Cargo Cult
http://www.theresilientearth.com/?q=content/cargo-cult-climate-science
Know Thyself?
You won‘t know yourself.
You won‘t change.
Just deal with yourself – professionally.
http://commons.wikimedia.org/wiki/File:Otto_Greiner_-_Odysseus_und_die_Sirenen.jpg
Empirical Process Control
“If a process is too unpredictable or too complicated for
the planned, (predictive) approach, then the empirical
approach (measure and adapt) is the method of choice.”
Ken Schwaber
http://r2blog.com/2012/02/23/should-we-look-for-gnu-new-ways/ford-assembly-line-copy/
Doubt Yourself!
Many founders are overly
confident
It's good to doubt. Accept the
doubt.
Allow for doubt in your team.
http://images.fotocommunity.de/bilder/raubtiere/baeren/stirnrunzeln-1fb6706e-9ceb-4b9b-a7cc-0319abd8e517.jpg
Breathe!
Stop! Step up/out! Reflect!
Be mindful.
http://d1jqu7g1y74ds1.cloudfront.net/wp-content/uploads/2014/02/Yoda-Meditating.jpg
Explicate!
Mind dumps
Mindful Conversation
Listen. Loop. Feel.
Listening/Psychater
http://craigsnodgrassart.com/project/brain-dump-extreme-doodling/
Pre-Mortem Why did we fail?
http://www.fastcodesign.com/1668984/the-challenger-explosion-rendered-in-cauliflower
More …
Fallacies
 Dualism
 Anchoring
 Bandwagon Effect
 Frequency Illusion
 …
Tools
 Reframing
 Worst Case
 Scenario Planning
 …
Good Luck.
http://ayay.co.uk/backgrounds/science/space/Other-Space-Shuttle-Launch.jpg

Weitere ähnliche Inhalte

Was ist angesagt?

Innovation Accounting by Ash Maurya
Innovation Accounting by Ash MauryaInnovation Accounting by Ash Maurya
Innovation Accounting by Ash Maurya
Lean Startup Co.
 

Was ist angesagt? (20)

Machine Learning 101 for Product Managers by Amazon Sr PM
Machine Learning 101 for Product Managers by Amazon Sr PMMachine Learning 101 for Product Managers by Amazon Sr PM
Machine Learning 101 for Product Managers by Amazon Sr PM
 
Be a fashion industry game changer!
Be a fashion industry game changer!Be a fashion industry game changer!
Be a fashion industry game changer!
 
Building A Products Career
Building A Products CareerBuilding A Products Career
Building A Products Career
 
How to Crack the PM Execution Interview by Instacart Sr PM
How to Crack the PM Execution Interview by Instacart Sr PMHow to Crack the PM Execution Interview by Instacart Sr PM
How to Crack the PM Execution Interview by Instacart Sr PM
 
Working together: Agile teams, developers, and product managers
Working together: Agile teams, developers, and product managersWorking together: Agile teams, developers, and product managers
Working together: Agile teams, developers, and product managers
 
How to Effectively Experiment in PM by LendingTree Sr PM
How to Effectively Experiment in PM by LendingTree Sr PMHow to Effectively Experiment in PM by LendingTree Sr PM
How to Effectively Experiment in PM by LendingTree Sr PM
 
Visibility - the name of the game
Visibility - the name of the gameVisibility - the name of the game
Visibility - the name of the game
 
Building for the Next Billion Users by YouTube Head of Product
Building for the Next Billion Users by YouTube Head of ProductBuilding for the Next Billion Users by YouTube Head of Product
Building for the Next Billion Users by YouTube Head of Product
 
How to be a Digital Products Ninja by ServiceNow Sr. PM
How to be a Digital Products Ninja by ServiceNow Sr. PMHow to be a Digital Products Ninja by ServiceNow Sr. PM
How to be a Digital Products Ninja by ServiceNow Sr. PM
 
Blending Product Discovery and Product Delivery
Blending Product Discovery and Product DeliveryBlending Product Discovery and Product Delivery
Blending Product Discovery and Product Delivery
 
The Symptoms of Succesful Agile Enterprise - Anand Murthy Raj - Scrum Bangalo...
The Symptoms of Succesful Agile Enterprise - Anand Murthy Raj - Scrum Bangalo...The Symptoms of Succesful Agile Enterprise - Anand Murthy Raj - Scrum Bangalo...
The Symptoms of Succesful Agile Enterprise - Anand Murthy Raj - Scrum Bangalo...
 
How to meet user expectations - WordCamp Praha 2015
How to meet user expectations - WordCamp Praha 2015How to meet user expectations - WordCamp Praha 2015
How to meet user expectations - WordCamp Praha 2015
 
Podim 4 3-v002
Podim 4 3-v002Podim 4 3-v002
Podim 4 3-v002
 
Innovation Accounting by Ash Maurya
Innovation Accounting by Ash MauryaInnovation Accounting by Ash Maurya
Innovation Accounting by Ash Maurya
 
Inspirational Exercises for Your Career and Personal Brand
Inspirational Exercises for Your Career and Personal BrandInspirational Exercises for Your Career and Personal Brand
Inspirational Exercises for Your Career and Personal Brand
 
Building Buy-In: Internally Positioning UX for Executive Impact
Building Buy-In: Internally Positioning UX for Executive ImpactBuilding Buy-In: Internally Positioning UX for Executive Impact
Building Buy-In: Internally Positioning UX for Executive Impact
 
Innovation Pipeline
Innovation PipelineInnovation Pipeline
Innovation Pipeline
 
Building Debt Free MVP - Deep Dive
Building Debt Free MVP - Deep DiveBuilding Debt Free MVP - Deep Dive
Building Debt Free MVP - Deep Dive
 
Testing Your MVP
Testing Your MVPTesting Your MVP
Testing Your MVP
 
Hacking Customer Development
Hacking Customer DevelopmentHacking Customer Development
Hacking Customer Development
 

Andere mochten auch

Cognitive biases-a-visual-study-guide
Cognitive biases-a-visual-study-guideCognitive biases-a-visual-study-guide
Cognitive biases-a-visual-study-guide
onlyone0001
 
PSY 150 403 Chapter 9 SLIDES
PSY 150 403 Chapter 9 SLIDESPSY 150 403 Chapter 9 SLIDES
PSY 150 403 Chapter 9 SLIDES
kimappel
 

Andere mochten auch (6)

Cognitive biases-a-visual-study-guide
Cognitive biases-a-visual-study-guideCognitive biases-a-visual-study-guide
Cognitive biases-a-visual-study-guide
 
Test ...your cognitive biases! v1
Test ...your cognitive biases! v1Test ...your cognitive biases! v1
Test ...your cognitive biases! v1
 
PSY 150 403 Chapter 9 SLIDES
PSY 150 403 Chapter 9 SLIDESPSY 150 403 Chapter 9 SLIDES
PSY 150 403 Chapter 9 SLIDES
 
10 cognitive biases that distorts your thinking
10 cognitive biases that distorts your thinking10 cognitive biases that distorts your thinking
10 cognitive biases that distorts your thinking
 
Why People Make Bad Decisions: The Role of Cognitive Biases
Why People Make Bad Decisions: The Role of Cognitive BiasesWhy People Make Bad Decisions: The Role of Cognitive Biases
Why People Make Bad Decisions: The Role of Cognitive Biases
 
Cognitive biases - a visual study guide
Cognitive biases - a visual study guideCognitive biases - a visual study guide
Cognitive biases - a visual study guide
 

Ähnlich wie Cognitive Fallacies & Biases in Product Development and Project Management

Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Jose Casal-Gimenez FBCS CITP
 
Steps to take before building an App (1)
Steps to take before building an App (1)Steps to take before building an App (1)
Steps to take before building an App (1)
Mike Ojo
 

Ähnlich wie Cognitive Fallacies & Biases in Product Development and Project Management (20)

LavaCon 2017 - Developing Your Edge: Getting a Seat at the Customer’s Table
LavaCon 2017 - Developing Your Edge: Getting a Seat at the Customer’s TableLavaCon 2017 - Developing Your Edge: Getting a Seat at the Customer’s Table
LavaCon 2017 - Developing Your Edge: Getting a Seat at the Customer’s Table
 
An Introduction to Design Thinking with Sprint 52 Co-Founder
An Introduction to Design Thinking with Sprint 52 Co-FounderAn Introduction to Design Thinking with Sprint 52 Co-Founder
An Introduction to Design Thinking with Sprint 52 Co-Founder
 
Breaking Into AI/ML Product Management by Facebook Product Leader
Breaking Into AI/ML Product Management by Facebook Product LeaderBreaking Into AI/ML Product Management by Facebook Product Leader
Breaking Into AI/ML Product Management by Facebook Product Leader
 
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdf
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdfHow to leverage your work with a Product Mindset - Mark Opanasiuk.pdf
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdf
 
Chasing the dream role
Chasing the dream role Chasing the dream role
Chasing the dream role
 
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
 
How to build a startup new frontiers 2017
How to build a startup  new frontiers 2017How to build a startup  new frontiers 2017
How to build a startup new frontiers 2017
 
Start your online business today - E-commerce Event Hyderabad
Start your online business today - E-commerce Event HyderabadStart your online business today - E-commerce Event Hyderabad
Start your online business today - E-commerce Event Hyderabad
 
Webinar: Finding Your Fit in Product by Planoly Head of Product
Webinar: Finding Your Fit in Product by Planoly Head of ProductWebinar: Finding Your Fit in Product by Planoly Head of Product
Webinar: Finding Your Fit in Product by Planoly Head of Product
 
The essentials of a digital project
The essentials of a digital projectThe essentials of a digital project
The essentials of a digital project
 
Lean Startup Workshop
Lean Startup WorkshopLean Startup Workshop
Lean Startup Workshop
 
Stretch your marketing resources with the P.L.O.W. method
Stretch your marketing resources with the P.L.O.W. methodStretch your marketing resources with the P.L.O.W. method
Stretch your marketing resources with the P.L.O.W. method
 
Customer development approach
Customer development approachCustomer development approach
Customer development approach
 
lean + design thinking in building data products
lean + design thinking in building data productslean + design thinking in building data products
lean + design thinking in building data products
 
How to be a Digital Products Ninja by ServiceNow Sr. PM
How to be a Digital Products Ninja by ServiceNow Sr. PMHow to be a Digital Products Ninja by ServiceNow Sr. PM
How to be a Digital Products Ninja by ServiceNow Sr. PM
 
Digital marketing for events
Digital marketing for eventsDigital marketing for events
Digital marketing for events
 
Product Validation With Product Discovery
Product Validation With Product Discovery Product Validation With Product Discovery
Product Validation With Product Discovery
 
How to Build a Startup
How to Build a StartupHow to Build a Startup
How to Build a Startup
 
Steps to take before building an App (1)
Steps to take before building an App (1)Steps to take before building an App (1)
Steps to take before building an App (1)
 
Lean startup & Design Thinking
Lean startup & Design ThinkingLean startup & Design Thinking
Lean startup & Design Thinking
 

Kürzlich hochgeladen

Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTECAbortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Riyadh +966572737505 get cytotec
 
Beyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable developmentBeyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable development
Nimot Muili
 
Agile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptxAgile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptx
alinstan901
 

Kürzlich hochgeladen (15)

How Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptxHow Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptx
 
Independent Escorts Vikaspuri / 9899900591 High Profile Escort Service in Delhi
Independent Escorts Vikaspuri  / 9899900591 High Profile Escort Service in DelhiIndependent Escorts Vikaspuri  / 9899900591 High Profile Escort Service in Delhi
Independent Escorts Vikaspuri / 9899900591 High Profile Escort Service in Delhi
 
Marketing Management 16th edition by Philip Kotler test bank.docx
Marketing Management 16th edition by Philip Kotler test bank.docxMarketing Management 16th edition by Philip Kotler test bank.docx
Marketing Management 16th edition by Philip Kotler test bank.docx
 
internal analysis on strategic management
internal analysis on strategic managementinternal analysis on strategic management
internal analysis on strategic management
 
Dealing with Poor Performance - get the full picture from 3C Performance Mana...
Dealing with Poor Performance - get the full picture from 3C Performance Mana...Dealing with Poor Performance - get the full picture from 3C Performance Mana...
Dealing with Poor Performance - get the full picture from 3C Performance Mana...
 
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTECAbortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
 
Safety T fire missions army field Artillery
Safety T fire missions army field ArtillerySafety T fire missions army field Artillery
Safety T fire missions army field Artillery
 
Strategic Management, Vision Mission, Internal Analsysis
Strategic Management, Vision Mission, Internal AnalsysisStrategic Management, Vision Mission, Internal Analsysis
Strategic Management, Vision Mission, Internal Analsysis
 
Beyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable developmentBeyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable development
 
BDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort Service
 
International Ocean Transportation p.pdf
International Ocean Transportation p.pdfInternational Ocean Transportation p.pdf
International Ocean Transportation p.pdf
 
Leaders enhance communication by actively listening, providing constructive f...
Leaders enhance communication by actively listening, providing constructive f...Leaders enhance communication by actively listening, providing constructive f...
Leaders enhance communication by actively listening, providing constructive f...
 
Reviewing and summarization of university ranking system to.pptx
Reviewing and summarization of university ranking system  to.pptxReviewing and summarization of university ranking system  to.pptx
Reviewing and summarization of university ranking system to.pptx
 
Agile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptxAgile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptx
 
Intro_University_Ranking_Introduction.pptx
Intro_University_Ranking_Introduction.pptxIntro_University_Ranking_Introduction.pptx
Intro_University_Ranking_Introduction.pptx
 

Cognitive Fallacies & Biases in Product Development and Project Management