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     uring his career as a designer for adidas, Fritz
     uring his career as a designer for adidas, Fritz
     TrÀumer privately filled dozens of notebooks
     TrĂ€umer privately  lled dozens of notebooks
with his plans to create the most original sneakers
with his plans to create the most original sneakers
the world had ever seen. Not content for a sneaker
the world had ever seen. Not content for a sneaker
to remain simply athletic or aesthetic, TrÀumer
to remain simply athletic or aesthetic, TrÀumer
dreamed beyond the realm of what is even thought
dreamed beyond              what is even
possible today. More than thirty of his notebooks
possible
have been recovered by adidas from the depths of
have been recovered by adidas from
various estates, along with a precious and secret
various
collection of seemingly impossible sneakers that
collection    seemingly impossible sneakers that
TrÀumer quietly made into realities. Herein lays
TrÀumer quietly made into realities. Herein lays
an inspirational por trait of a visionar y of vast
an inspirational por trait
proportions, a celebration of his mesmerising range
proportions,
of sneaker creations and, perhaps, the precursor to
of                   and,
an unrestricted future of sneaker design.
an unrestricted future




                                                        FriTz TrÀuMer (1931-?)
                                                        FRITZ TRÄUMER (1931-?)
T he f i r st cor resp onde nce b et we e n TrÀu me r a nd t he compa ny t hat we lcomed h i s or ig i na l it y.
                                                                           h at                        na           A note f rom TrÀu me r to h i s la nd lord a nd ne ig hb ou r i n G e r me r i ng - neve r de l ive red .
Fritz TrÀu me r documenting one of his earliest days with adidas and the experience believed to have been the genesis of his cloud design.          STur   (STor
                                                                                                                                                    STUR M (STOR M)
                                                                                                                                             WATer vA pour, ed.
                                                                                                                                             WATER VA POUR, ED. 1/1

                                                                                                                                                 310 x 140 x 130mm
                                                                                                                                                     X     X
LUFTSACK    IR BAG)
LuFTSAck (A ir bAG)                                              Hetrick’s
                                                            John hetrick’s revolutionar y air cushion restraint system, developed in 1952 to protect his own family, was a direct
POLY ESTER BL DDERS     ITH COMPR ESSED NITROGEN, ED.
poLy eSTer bL A dderS W iTh coMpr eSSed NiTroGeN, ed. 1/1   inf luence on TrÀu me r who remodelled the technology to protect something equally as impor tant to him.
    X     X
300 x 130 x 160mm
An artist’s illustration torn from the
herzogenaurach public library’s edition
Herzogenaurach
of king Midas and The Golden Touch,
   King
on loan to Fritz TrÀu me r for 48 years.




                                           in his notes regarding the Midas sneaker, TrÀu me r makes the only recorded mention of a
                                           In                                                                                                             MidA S
                                                                                                                                                          MIDA

                                           ram sneaker, which is believed to have been a hybrid Merino battering tool.                Le ATher ANd GoLd, ed. 1/1
                                                                                                                                      LE ATHER A ND GOLD, ED.
                                                                                                                                              300 x 130 x 140mm
                                                                                                                                                  X     X
An advertisement for Fritz TrĂ€umer Sr.’s
                                                                                                                                        marginally successful ‘Nice-Nose’ straightener.




                                                                                                                                                                                          Fritz TrÀumer Jr. (far left).




A keen inventor his whole life, Fritz TrÀumer Sr. (above) finally achieved minor fame through his patented nose straightening device,
inspiring a doting TrĂ€umer Jr. to follow in his father’s unconventional footsteps.




                                                                                                                                        Siegfried TrÀumer and herr Liebkosung, formerly
                                                                                                                                                              Herr
                                                                                                                                        belonging to Fritz.
TrĂ€u me r ’s fascination with species endemic to their
                                    par ticular environments led him in 1965 to Antananarivo,
                                    Madagascar. His major discover y there, however, was the
                                                his
                                    Chameleon, a species common to many par ts of the world
                                    and per fectly adept at camouf laging itself through air por t
                                    customs checks in Frank fur t.




CH A M Ä LEON (CH A MELEON)
ch     À LeoN (ch MeLeoN)

Le ATher ANd CH A MELEON, ed. 1/1
LE ATHER A ND ch MeLeoN, ED.

    X     X
350 x 130 x 120mm
roboTer (roboT)
ROBOTER (ROBOT)                                         Follow ing a self- descr ibed per iod of persona l creative decline, TrĂ€u me r ’s v isionar y f lame was reignited by
Nick eL MeTA L h y dr ide ANd MicroproceSSor, ED. 1/1
NICK EL META H Y DR IDE A ND MICROPROCESSOR, ed.        pioneer ing developments in the robotics industr y of 1973.
300 x 130 x 160mm
    X     X
Sy NTh
SY NTH                                   On loan from the pr ivate collec tion of Ra lf HĂŒt ter, the sy nthesiser snea ker is believed to have absorbed more than t wo years of TrĂ€u me r ’s
                                         on                                       ra hĂŒt
LE ATHER W ITH MICROPROCESSOR, ED. 1/1
L e ATher  iTh MicroproceSSor, ed.       li fe as he trained himself to wa lk each note of comet Melody 2.
                                         life                                              Comet
290 x 120 x 160mm
    X     X
Though believed vacant for more than a decade, Fritz TrĂ€umer’s private sneaker workshop
was discovered littered with empty gin bottles and a still smoldering fire.
herzogenaurach
TrÀu me r would often find stimulation through travel and send postcards to himself in Herzogenaurach as reminders, br imming
                                               tra                                                                                                                  ANTi-r Àuber (ANTi-robber)
                                                                                                                                                                    A NTI-R ÄUBER (A NTI-ROBBER)

                       8      york city                        unex
w ith new ideas. The 1980 New York City transit str ike had an une x pec ted effec t upon the traveling TrÀu me r when his a lter nate route     AchiNe SpuN MeTA     iTh MiG   eLdiNG, ed.
                                                                                                                                               M ACHINE SPUN META L W ITH MIG W ELDING, ED. 1/1

through the city’s meaner streets motivated one of his boldest snea ker solutions.                                                                                               x     x
                                                                                                                                                                             320 X 140 X 220mm
Originating with the increase in awareness of
                                      originating
                                      globa l pollution in the 1980s, TrĂ€umer’s tree
                                      sneaker was discovered and uprooted from the
                                      garden of his former home more than two decades
                                      after its creation, still in full bloom.




BAUM (TR EE)
bAuM (Tr ee)
GENETICA LLY MODIFIED Seed, ed. 1/1
GeNeTicA LLy ModiFied SEED, ED.
310 x 120 x 210mm
    X     X
As he steadily began to recede from the outside world, public records
reveal that TrÀu me r failed to renew his driver license in 1987, requiring
him to retake the practical driving test he had passed more than
                     in
thir ty years prior. In a typical retor t against what he would describe
   english
in English as ‘bureau-crazy’, TrĂ€u me r instead opted to pioneer a new
method of transpor tation by means of a voice-instr ucted limousine
at his feet.




                                                                                                  LiMouSiNe
                                                                                                  LIMOUSINE
                                                                              h ANd Sh ped MeTA        ed.
                                                                              H A ND SH A PED META L , ED. 1/1
                                                                                             x     x
                                                                                         280 X 110 X 130mm
| FRITZ TRÄUMER, ED.1/1 |




                                                   na
T he f i n a l e nt r y i n t he re cove red jou r na ls of Fr it z TrÀu me r, whose whe reab out s re m a i n s
u n k now n but i s sp e c u lated to b e somewhe re e nt i re ly or ig i na l.
Adidas Brand Book

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Adidas Brand Book

  • 1.
  • 2.
  • 3. D uring his career as a designer for adidas, Fritz uring his career as a designer for adidas, Fritz TrĂ€umer privately filled dozens of notebooks TrĂ€umer privately  lled dozens of notebooks with his plans to create the most original sneakers with his plans to create the most original sneakers the world had ever seen. Not content for a sneaker the world had ever seen. Not content for a sneaker to remain simply athletic or aesthetic, TrĂ€umer to remain simply athletic or aesthetic, TrĂ€umer dreamed beyond the realm of what is even thought dreamed beyond what is even possible today. More than thirty of his notebooks possible have been recovered by adidas from the depths of have been recovered by adidas from various estates, along with a precious and secret various collection of seemingly impossible sneakers that collection seemingly impossible sneakers that TrĂ€umer quietly made into realities. Herein lays TrĂ€umer quietly made into realities. Herein lays an inspirational por trait of a visionar y of vast an inspirational por trait proportions, a celebration of his mesmerising range proportions, of sneaker creations and, perhaps, the precursor to of and, an unrestricted future of sneaker design. an unrestricted future FriTz TrĂ€uMer (1931-?) FRITZ TRÄUMER (1931-?)
  • 4. T he f i r st cor resp onde nce b et we e n TrĂ€u me r a nd t he compa ny t hat we lcomed h i s or ig i na l it y. h at na A note f rom TrĂ€u me r to h i s la nd lord a nd ne ig hb ou r i n G e r me r i ng - neve r de l ive red .
  • 5. Fritz TrĂ€u me r documenting one of his earliest days with adidas and the experience believed to have been the genesis of his cloud design. STur (STor STUR M (STOR M) WATer vA pour, ed. WATER VA POUR, ED. 1/1 310 x 140 x 130mm X X
  • 6. LUFTSACK IR BAG) LuFTSAck (A ir bAG) Hetrick’s John hetrick’s revolutionar y air cushion restraint system, developed in 1952 to protect his own family, was a direct POLY ESTER BL DDERS ITH COMPR ESSED NITROGEN, ED. poLy eSTer bL A dderS W iTh coMpr eSSed NiTroGeN, ed. 1/1 inf luence on TrĂ€u me r who remodelled the technology to protect something equally as impor tant to him. X X 300 x 130 x 160mm
  • 7. An artist’s illustration torn from the herzogenaurach public library’s edition Herzogenaurach of king Midas and The Golden Touch, King on loan to Fritz TrĂ€u me r for 48 years. in his notes regarding the Midas sneaker, TrĂ€u me r makes the only recorded mention of a In MidA S MIDA ram sneaker, which is believed to have been a hybrid Merino battering tool. Le ATher ANd GoLd, ed. 1/1 LE ATHER A ND GOLD, ED. 300 x 130 x 140mm X X
  • 8. An advertisement for Fritz TrĂ€umer Sr.’s marginally successful ‘Nice-Nose’ straightener. Fritz TrĂ€umer Jr. (far left). A keen inventor his whole life, Fritz TrĂ€umer Sr. (above) finally achieved minor fame through his patented nose straightening device, inspiring a doting TrĂ€umer Jr. to follow in his father’s unconventional footsteps. Siegfried TrĂ€umer and herr Liebkosung, formerly Herr belonging to Fritz.
  • 9. TrĂ€u me r ’s fascination with species endemic to their par ticular environments led him in 1965 to Antananarivo, Madagascar. His major discover y there, however, was the his Chameleon, a species common to many par ts of the world and per fectly adept at camouf laging itself through air por t customs checks in Frank fur t. CH A M Ä LEON (CH A MELEON) ch Ă€ LeoN (ch MeLeoN) Le ATher ANd CH A MELEON, ed. 1/1 LE ATHER A ND ch MeLeoN, ED. X X 350 x 130 x 120mm
  • 10. roboTer (roboT) ROBOTER (ROBOT) Follow ing a self- descr ibed per iod of persona l creative decline, TrĂ€u me r ’s v isionar y f lame was reignited by Nick eL MeTA L h y dr ide ANd MicroproceSSor, ED. 1/1 NICK EL META H Y DR IDE A ND MICROPROCESSOR, ed. pioneer ing developments in the robotics industr y of 1973. 300 x 130 x 160mm X X
  • 11. Sy NTh SY NTH On loan from the pr ivate collec tion of Ra lf HĂŒt ter, the sy nthesiser snea ker is believed to have absorbed more than t wo years of TrĂ€u me r ’s on ra hĂŒt LE ATHER W ITH MICROPROCESSOR, ED. 1/1 L e ATher iTh MicroproceSSor, ed. li fe as he trained himself to wa lk each note of comet Melody 2. life Comet 290 x 120 x 160mm X X
  • 12. Though believed vacant for more than a decade, Fritz TrĂ€umer’s private sneaker workshop was discovered littered with empty gin bottles and a still smoldering fire.
  • 13. herzogenaurach TrĂ€u me r would often find stimulation through travel and send postcards to himself in Herzogenaurach as reminders, br imming tra ANTi-r Ă€uber (ANTi-robber) A NTI-R ÄUBER (A NTI-ROBBER) 8 york city unex w ith new ideas. The 1980 New York City transit str ike had an une x pec ted effec t upon the traveling TrĂ€u me r when his a lter nate route AchiNe SpuN MeTA iTh MiG eLdiNG, ed. M ACHINE SPUN META L W ITH MIG W ELDING, ED. 1/1 through the city’s meaner streets motivated one of his boldest snea ker solutions. x x 320 X 140 X 220mm
  • 14. Originating with the increase in awareness of originating globa l pollution in the 1980s, TrĂ€umer’s tree sneaker was discovered and uprooted from the garden of his former home more than two decades after its creation, still in full bloom. BAUM (TR EE) bAuM (Tr ee) GENETICA LLY MODIFIED Seed, ed. 1/1 GeNeTicA LLy ModiFied SEED, ED. 310 x 120 x 210mm X X
  • 15. As he steadily began to recede from the outside world, public records reveal that TrĂ€u me r failed to renew his driver license in 1987, requiring him to retake the practical driving test he had passed more than in thir ty years prior. In a typical retor t against what he would describe english in English as ‘bureau-crazy’, TrĂ€u me r instead opted to pioneer a new method of transpor tation by means of a voice-instr ucted limousine at his feet. LiMouSiNe LIMOUSINE h ANd Sh ped MeTA ed. H A ND SH A PED META L , ED. 1/1 x x 280 X 110 X 130mm
  • 16. | FRITZ TRÄUMER, ED.1/1 | na T he f i n a l e nt r y i n t he re cove red jou r na ls of Fr it z TrĂ€u me r, whose whe reab out s re m a i n s u n k now n but i s sp e c u lated to b e somewhe re e nt i re ly or ig i na l.