Here's our presentation from the Cannes Lions International Festival of Creativity as part of the Unilever Foundry50. It covers the problem with cart abandonment and the slow eCommerce growth rates, along with the rise in Online-to-Offline (O2O) Commerce and our creative solution for retailers to close the data loop from online to in-store using Beacons and Proximity technology - helping recover lost revenue from online browsers/cart abandoners in-store where they spend more.
2. eCommerce Growth Slow
2010
3.9%
Online Sales
$842 BIllion
2015
6.7%
Online Sales
$1.59 Trillion
Source: eMarketer
eCommerce sales have only grown 2.8% in the last 5 years
– the store still hugely influential
3. Online Cart Abandonment Rates High
Abandonment Rates In Retail
Consumer
Electronics
Style &
Fashion
Food &
Drink
Health &
Beauty
Home
Furnishing
Sporting
Goods
Source: SaleCycle
Global retail cart abandonment rates are 70%+ and growing
4. Research Online, Purchase Offline Is Huge
86%
69%
Research a product online before buying in-store
Research a product in-store before buying online
53%
Buy online and get item delivered to your home
51%
Buy online and pick up the item in-store
53%
Buy in-store and have the item delivered to your home
Source: DigitalLBi 2015 Connected Commerce Study
86% of people researching online before purchasing offline
5. There Lies The Trillion Dollar Opportunity
Source: Business Insider
$US 4 Trillion
Dollars abandoned
in shopping carts in
2014 – of which
$US 2.52 Trillion
could have been
captured.
6. O2O Commerce The Next Big Thing
CURRENT
The world’s fastest growing companies are all O2O Commerce players -
where the interest occurs online and the transaction happens in the physical world
7. Meet RainCheck
We aim to be the world's
largest O2O shopping
enabler.
Bridging the gap between
online and offline for retailers.
A feat no company
has achieved globally,
yet.
8. Simple 4-Step Solution
A true omni-channel online to in-store path to purchase technology solution
Click RainCheck button
on any items & automatically
saves to the cloud
to browse later and share
with family & friends
User with app is notified
by Beacon if saved items
in-store and receives push
offers & content to influence
purchase
Customer can tag purchase
via app or pay via phone
and shows in RainCheck to
track the full omni-shopper
journey
People 'reverse showroom',
researching & comparing
online and on mobile &
purchase in-store
Save data Notify in-store PurchaseShop online
4321
9. Seamless Integration Online
The RainCheck button integrates seamlessly into any retailer web or mobile site
raincheck it
Example of button
on product page
Example of button
on shopping cart
Example of website pop up
10. In-store Mobile Marketing at Scale
Retailers can now deliver a better in-store experience right to shoppers smartphones
when it matters most
raincheck it
Example of Push Offer Example of Countdown
Timer
Example of Video Content
raincheck it
11. Examples of data points captured:
Items being saved online
Items being shared with friends
People coming from online to in-store
Which stores people are visiting
How long people spend in-store
Coupons & discounts used at POS
Items being purchased in-store
All data is tracked in a powerful analytics dashboard for retailers and agencies updated in
real-time
Powerful Analytics Dashboard
12. 1
2
3
Key Benefits
Track the full omni-shopper journey through saved
items online and in-store activity
Increased in-store footfall and sales from customers
who abandon online shopping carts
Deeper understanding of individual consumers,
length of time in-store and propensity to buy
13. Cameron Wall
CEO & Co-founder
20+ years experience
running development &
design teams building web
& mobile solutions for global
enterprise clients.
Founded six startups
Rodrigo Holler
CDO & Co-founder
20+ years UI/UX design
experience working across
a variety of high-profile
projects such as TAB,
SkyRacing, BMW, Fox Sports
and many others
Lucas Bigwood
CMO & Co-founder
10+ years digital marketing
experience in Australasia, UK
& Europe working with the
largest global digital agency
DigitasLBi running accounts
such as Skype, Play.com,
Bupa, Barclays & Europcar
William Lin
CTO & Co-founder
18+ years experience in
software engineering
working on retail, media &
financial platforms. Skilled in
both back-end and
front-end development of
web platforms and mobile
applications
Meet the Team
A team with 60+ years technology, marketing & sales experience
14. Thank You
Contact
Cameron Wall
CEO & Co-founder
mobile: +61 423 530 318 email: cameron@getraincheck.com
office: Sydney, Australia url: getRainCheck.com
