This document discusses redefining performance measures for the Atlanta Streetcar system. Phase one of the streetcar includes a 2.7 mile route with 12 stops that began operation in 2014. The researchers propose analyzing population changes, development patterns, economic impacts, and transportation metrics within the streetcar service area over time to evaluate the system's performance. They plan to create an online interface to display this analysis and benchmark Atlanta against other streetcar and light rail systems.

1. ATLANTA STREETCAR
REDEFINING PERFORMANCE MEASURES
Rail~Volution | September 23, 2014 | Minneapolis, MN

2. Source: Atlanta Downtown
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Improvement District

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PHASE ONE /
2.7 MILES.
12 STOPS.
3 ELECTRIC VEHICLES.
15 MINUTE FREQUENCY.
2,600 RIDERS/WEEKDAY PROJECTED.
$92.6M ORIGINAL BUDGET.

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EXPANSION OPPORTUNITIES /
Atlanta BeltLine Peachtree Streetcar

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EXPANSION OPPORTUNITIES /
2012 Transportation Referendum
• Regional 1% sales tax for 10-years
• Anticipated $8.5 billion tax revenue
• Used only for transportation projects
• 85% regional projects, 15% local
projects
• Projects must be completed within 10
years
• $600M for Beltline with on-street
streetcar transit

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EXPANSION OPPORTUNITIES /
2012 Transportation Referendum

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ATLANTA STREETCAR /
Photos: Atlanta Downtown Improvement District, 2013

8. THE CHALLENGE
MEASURING “THE SUCCESS”
OF THE ATLANTA STREETCAR

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POTENTIAL FUTURE SYSTEM /

10. RESEARCH TEAM /
(client)
(research lead, 501c3)
(partner, research design/management) (partner, data collection + analysis)

11. SERVICE PERFORMANCE VS.
SERVICE AREA IMPACTS
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PERFORMANCE MEASURES /
Population Analysis
• Residential/Student Population
• Number of Homeowners/Renters
• Age Groups by Census
• Average Median Income
Land Use/Development Analysis
• Land Use Mix-Development Type Mix
• Land Use/Development Intensity (FAR)
Residential Development Analysis
• Number of Single-family Homes
• Number of Apartment/Condo Units
• Number of Dorm Beds
• Affordability: Home Prices/Rental Rates
• Vacancy Rates
Retail Development Analysis
• Total Retail Square footage
• Total Number/Type of Establishments
• Dollar Amount of Retail Revenue
• Tax Receipts from Revenue
Office Development Analysis
• Total Office Square footage
• Total Number of Office Establishments
• Quality of Office Space Available
• Tax Receipts from Revenue
Hospitality Development Analysis
• Total Hotel Square footage
• Total Number of Hotels/Rooms
• Total Number of Attractions
• Total Number of Guests/Visitors
• (in a specified time frame/period)
Population + Real Estate Development

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PERFORMANCE MEASURES /
Financial Analysis
• Total Dollar Value of Public Investment
• Total Dollar Value of Private Investment
• Property Values
• Property Sales/Number of Transactions
• Tax Digest/Collections
Economic Development Analysis
• Number of Jobs
• Average Wages/Earnings
• Number of Business Licenses
• Innovation: Number of Start-ups
Traffic Analysis
• Vehicle Delay on Transit Routes
• Vehicle Ownership Rates
• Vehicle-share Availability/Utilization
• Carpool/vanpool Utilization
Parking Analysis
• Total Number of Parking Spaces
• Privately-owned Parking Spaces
• On-street Parking Spaces
• Parking Ratios
• Parking Utilization/Vacancy Rates
Transportation Network Analysis
• Connecting Transit System Ridership
• Number of Accessible Bike Lanes/Routes
• Pedestrian Counts
Economic Development + Transportation

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DATA SOURCES /
US CENSUS DATA.
REFERENCE USA DATA.
COSTAR REAL ESTATE DATA.
FULTON COUNTY TAX ASSESSOR DATA.
ARC TRAVEL SURVEY DATA.
REGIONAL / LOCAL GIS DATA.

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BASELINE DATA PERIOD /

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STUDY AREA /

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ANALYSIS INTERFACE /

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ANALYSIS INTERFACE /
Land Use

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ANALYSIS INTERFACE /
Year of Establishment

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ANALYSIS INTERFACE /
Residential Population

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ANALYSIS INTERFACE /
Demographics

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ANALYSIS INTERFACE /
Bicycle Infrastructure

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PRESENTATION INTERFACE /

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PRESENTATION INTERFACE /

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PRESENTATION INTERFACE /

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PRESENTATION INTERFACE /

27. What additional steps should we take to
ensure the analysis platform we create for
the Atlanta Streetcar is both accessible to the
public and translatable to other cities?
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BENCHMARKING /
Selected Cities

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BENCHMARKING /
Selection Criteria
SYSTEM / VEHICLE TYPE.
SERVICE CHARACTERISTICS.
TRANSIT NETWORK CHARACTERISTICS.
CITY COMPARABILITY.

30. (miles) Year Opened Year Last
Expansion Stations Lines
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BENCHMARKING /
Preliminary Comparison
System Largest City Served Annual Ridership Avg. Daily Weekday
Boardings
System Length
Metro Rail: Gold Line* Los Angeles 60,175,500 198,900 70.3 1990 2012 65 4
Denver RTD: The Ride Light
Rail
Denver 20,639,000 76,600 47 1994 2013 46 6
TRAX (UTA) Salt Lake City 17,551,800 57,600 44.8 1999 2013 50 3
METRO Light Rail (Phoenix) Phoenix 14,042,200 42,000 20 2008 - 28 1
METRORail Houston 11,397,000 37,500 7.5 2004 - 16 1
Baltimore Light Rail Baltimore 8,729,400 36,100 33 1992 1997 33 3
LYNX Rapid Transit Services Charlotte 4,950,300 15,700 9.6 2007 - 15 1
Portland Streetcar Portland 4,078,639 13,189 7.35 2001 2012 76 2
Atlanta Streetcar Atlanta - - 2.7 2014 - 12 1

31. THANK YOU.
Rail~Volution | September 23, 2014 | Minneapolis, MN