1. Atharva Institute of Management
Studies
INTERNATIONAL BUSINESS ENVIRONMENT
AND PEST FACTORS
Presented by :-
RITESH TILAK
MMS-A ( FINANCE)
ROLL NO. 35

2. Definition Of International Business –
“The economic system of exchanging good
and services, conducted between individuals
and businesses in multiple countries.”

3. PEST ANALYSIS
• P - Political changes
• E - Economic changes
• S - Socio - Cultural changes
• T - Technological changes

4. IMPORTANCE OF PEST ANALYSIS
• While entering in new business
• Helps to break free of unconscious
assumptions
• Help to effectively adapt to the realities of the
new environment

5. POLITICAL FACTORS
• Political stability
• Labor laws
• Tax policy

6. ECONOMIC FACTORS
• Economic growth
• Interest rates
• Inflation rate
• National income
• The level of inflation

7. SOCIO-CULTURAL FACTORS
• Culture sensitivity
• Size of working population
For example
• in India people (Hindu) do not take beef

8. TECHNOLOGICAL FACTORS
• Extend of technological availability
• Availability of technocrats