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TRADEMARK BASICS
BRAND
TRADEMARKS
INFRINGERS - COPYCATS

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BRAND - 1
A COMPANY CAN OWN MULTIPLE BRANDS
BRANDS AND TRADEMARKS
BRAND - 2
EACH BRAND CAN BE PROTECTED BY
ONE OR MORE TRADEMARKS

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TEXT
TAGLINE
OVERALL
COMBINATION
LOGO
TRADEMARK EXAMPLE

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ENDUREFIT
A fitness studio along with an in-house cafe offering
healthy food and drink options
CASE STUDY

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ENDUREFIT
To avail the business benefits, the consumer has to walk
into this fitness studio and complete the registration
process to become a member.
Subsequently, member can avail services like using the
fitness equipments, or availing additional services like
personal training, diet planning or buying healthy foods and
drinks from the in-house café.
Before filing a trademark, it is extremely important to review
the intersection between the brand and the consumers.
CASE STUDY

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ENDUREFIT
Effectively, there are various touch points between the business and the consumer,
including:
1. Providing a fitness studio as a service
2. Providing fitness training services
3. Providing diet planning services
4. Providing food and beverage services through the in-house café
5. Selling food and beverage products
6. Packaging food and beverage products in branded packaging material, offering
branded tissue papers etc.
CASE STUDY

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https://www.wipo.int/classifications/nice/en/
CASE STUDY

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CLASS 1 - 34 = GOODS
CLASS 35 - 45 = SERVICES
CASE STUDY

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So for the example of EndureFit, following are the applicable classes:
1. Providing a fitness studio as a service – Class 41
2. Providing fitness training services – Class 41
3. Providing diet planning services – Class 41
4. Providing food and beverage services through the in-house café – Class 43
5. Selling food and beverage products – Class 30
6. Packaging food and beverage products in branded packaging material, offering branded
tissue papers etc. – Class 16 / 21
CASE STUDY

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TRADEMARK
SEARCH
UPCOMING SESSIONS
TRADEMARK
FILING
TRADEMARK
PROCEDURE
INTERNATIONAL
FILINGS

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QUESTIONS?
OPEN THE YOUTUBE LINK AND POST YOUR QUESTIONS IN COMMENTS
RAHUL DEV
PatentBusinessLawyer.com