2. WHAT IS GREEN MARKETING
American Marketing Association
“Green marketing is the marketing of products
that are presumed to be environmentally safe.”
3. WHAT IS GREEN MARKETING
Oxford Dictionary of Business & Management
“Green marketing implies marketing products
that benefit the environment”
4. HISTORY
• The term Green Marketing came into
prominence in the late 1980s and early 1990s.
• The American Marketing Association (AMA)
held the first workshop on "Ecological
Marketing" in 1975.
• The proceedings of this workshop resulted in
one of the first books on green marketing
entitled "Ecological Marketing"
5. Framework of Green Marketing
Ecological Marketing
Green/ environmental marketing
10. BUREAU OF ENERGY EFFICIENCY
• The Bureau of Energy
Efficiency is an agency
of the Government of
India, under the
Ministry of Power
created in March 2002
under the provisions of
the nation's 2001
Energy Conservation
Act.
11. Formation March 1, 2002(10 years ago)
Type Autonomous Government Agency
Legal status Constituted by Energy Conservation Act, 2001.
Purpose/focus Development of policies and strategies, with an
emphasis on self-regulation and market principles
under the Energy Conservation Act, 2001.
Headquarters SEWA Bhavan
Location R. K.Puram, New Delhi – 110066
Region served India
Official languages Hindi
English
Parent organization Ministry of Power
Website http://www.bee-india.nic.in/
12. Objectives
• The Broad objectives of BEE are as follows:
• To exert leadership and provide policy
recommendation and direction to national
energy conservation and efficiency efforts and
programs.
• To coordinate energy efficiency and conservation
policies and programs and take it to the
stakeholders
13. Objectives
• To establish systems and procedures to measure, monitor
and verify energy efficiency results in individual sectors as
well as at a macro level.
• To leverage multi-lateral and bi-lateral and private sector
support in implementation of Energy Conservation Act and
efficient use of energy and its conservation programs.
• To demonstrate delivery of energy efficiency services as
mandated in the EC bill through private-public
partnerships.
• To interpret, plan and manage energy conservation
programs as envisaged in the Energy Conservation Act
14. Regulatory role
• Develop minimum energy performance standards and
labeling design for equipment and appliances
• Develop specific Energy Conservation Building Codes
• Activities focusing on designated consumers
• Develop specific energy consumption norms
• Certify Energy Managers and Energy Auditors
• Accredit Energy Auditors
• Define the manner and periodicity of mandatory energy
audits
• Develop reporting formats on energy consumption and
action taken on the recommendations of the energy
auditors
15. Promotional role
• Create awareness and disseminate information on
energy efficiency and conservation
• Arrange and organize training of personnel and
specialists in the techniques for efficient use of energy
and its conservation
• Strengthen consultancy services in the field of energy
conservation
• Promote research and development
• Develop testing and certification procedures and
promote testing facilities
• Formulate and facilitate implementation of pilot
projects and demonstration projects
16. Promotional role
• Promote use of energy efficient
processes, equipment, devices and systems
• Take steps to encourage preferential treatment for use
of energy efficient equipment or appliances
• Promote innovative financing of energy efficiency
projects
• Give financial assistance to institutions for promoting
efficient use of energy and its conservation
• Prepare educational curriculum on efficient use of
energy and its conservation
• Implement international co-operation programmes
relating to efficient use of energy and its conservation
19. Projects by BEE
SIDBI and BEE are working as co-implementing
agencies for preparing a World Bank-funded
project titled ‘Financing energy efficiency at
MSMEs’
20. Green Marketing and Energy
Efficiency
Phillips's "Marathon" CFL light bulb
Car sharing services
Electronics sector
Products & Services
Introduction of CNG in Delhi
