The document discusses a marketing campaign called "Celebrate Every Day" run by The Raymond Shop to promote their new store and loyalty program. The campaign included: 1) Daily social media posts on themes to engage the growing Facebook fan base. 2) Contests and promotions on Facebook and hoardings across India to acquire more fans. 3) In-store visual merchandising like launch windows and displays for events. 4) Live media events like a partnership with Costa Coffee for in-store promotions. 5) Tie-ins with banks and airlines offering loyalty points to encourage new customer registrations.

1. The Raymond Shop
Celebrate Every Day

2. Celebrate
Every day
TVC
Hoarding
Web
advertisin
g
Social
Media FB
Live
Media
Premium
circle
Catchmen
t
activation
VM
Cinema
360 Degree
Communication

3. Launch Campaigns

4. Web Advertising Creative

5. Vdopia Video Banner

6. Facebook video post ads

7. Youtube promoted videos

8. Youtube video pre-roll ads

9. Cinema

10. Cinema Activation

11. Facebook Activation

12. Celebrate Every Day
Every day of the week is worth celebrating.
Raymond fans on Facebook celebrated the launch of the new ‘The Raymond Shop’ TVC
Every day a unique theme was posted on the fan page for the fans to quote the day in their
words
The concept was appreciated and each theme was enthusiastically shared by all the fans
The Campaign acquired 1 lakh fans along with Mother’s Day to reach the fan base of 2 Lakhs

13. Fans participated with amazing quotes

14. Facebook Contest and Promotion

15. Hoardings Across India

17. VISUAL MERCHANDISING- INSTORE

18. LAUNCH WINDOW

19. EOSS- Window

20. Diwali- Window

21. In-Store VM

22. LIVE MEDIA

23. COSTA COFFEE AT JUHU

24. PREMIUM CIRCLE
CUSTOMER LOYALTY PROGRAM

25. TIE- UP WITH SBI- EMAIL & SMS
Celebrate Everyday at
The Raymond Shop.
Shop with your
State Bank Debit Card
& earn 5 Freedom Points
On every Rs 100 spent!
Offer till Aug 12. T&C
“Celebrate Every Day” ensured new
customer walking into stores, and getting
registered in the Loyalty Program

26. TIE- UP WITH JET AIRWAYS

27. Direct Mailer to Loyalty Base

28. Catchment led store Activation

29. “Celebrate Everyday” Radio Jingle

30. Flyers

31. Print

32. Store Re-launch

33. Store Anniversary

34. Custom
Tailoring

35. Thank You