1. R A H M E E N S H A I K H
M E D I A S T U D I E S A 2
Q3) What have you learnt from
your audience feedback?

2. Introduction
I used three ways to address or attract my audience.
 Questionnaire
 Focus Group
 Facebook

3. Questionnaire
 I carried out my questionnaire survey through Google docs and it
eased me in getting response from a wider range of audience.
 I included 10 questions that covered every aspect of finding
targeted audience. Moreover my questionnaire got 50+
responses that were more than enough and this also helped me
in covering all age groups ranging from teenagers to middle aged
people.
 My questionnaire was answered by 44% of males and 56%
females which gave me a proportionate response from both the
genders.

4.  The age distribution question was divided among 13 to 18, 19 to
25, 25 to 30 and 30 above. The most response I got were from
teenagers because they are more inclined towards watching a
romantic film.
 Another essential question that was included in questionnaire
was about the likeness of romance genre. It was a straight
forward question and 77% people are still bounded in romance
genre and they like light hearted movies while the other 23% had
no interest in it.
 Moreover I also asked my audience that why you will not be
inclined to watch a romantic film. I got mixed response on this
but more emphasis was laid upon storyline so I paid more
importance on building up a good and strong story plot and
screenplay

5.  My last question was about the reference films that I searched
into such as “A Walk To Remember”, “Sweet November” and “P.s
I Love You. There were mixed responses from people but the
most liked one was “A Walk To Remember” which was my core
reference film and my film includes some codes and convention
of it. So definitely my film will also be liked by a wide range of
audience.

6. Focus Group
 A focus group is a form of qualitative research in which a group
of people are asked about their perceptions, opinions, beliefs,
and attitudes towards a product, concept, idea and etc.
 What focus groups can tell you:
1. Give information on how groups of people think or feel about a
particular media product
2. Give greater insight into why certain opinions are held
3. Help improve the planning and design of new product
4. Provide a means of evaluating existing products

7. In the focus group I made a group of teenagers sit and watch
trailers of my three reference films.

8.  Below is the link to my focus group that I conducted.
https://vimeo.com/87945979
 Focus group helped me in knowing the interests and opinions of
teenagers about romantic films. Moreover each and every
individual was able to express their opinions about the trailers
freely.
 I noticed the fact that more people were interested in the movie "A
Walk To Remember" as it targets mainly young people out there
and revolves around issues like love, relationship, promises and
friendship which helped audience to relate it more deeply.

9.  Through this type of audience research I was able to clear out my
ideas in accordance with audience choice and interests. I kept the
movie “A Walk To Remember” my core reference films and after
conducting questionnaire and focus groups I researched in more
details about this film. At every point in the making of my film, I
used to consult back to “A Walk To Remember”.
 Another main element of focus group was that I was able to
contact the group of people face to face and know their personal
interests and opinions. This helped me in knowing that how
romance genre is now evolving in todays world among people.

10. Facebook
 To get the response for my film, I uploaded it on a social
networking website, Facebook. Below are the screen shot of the
feedback given.

12.  I can tell from the comments mentioned that the general
reaction of the audience was that the film was very nice and
story was well knitted.
 From this generalized audience feedback, I can easily say that
my film met up to my expected reaction of the audience. This
gave me a strong feedback and I was able to gather information
about my target audience.
 From the audience feedback collected through Facebook. I also
got to know about the different views on the ending of my film.
Some were not expecting it to be a sad ending because usually
most of the romantic films have an happy ending where both
boy and girl live happily ever after and moreover audience are
relatable to it. In my film “Nothing Lasts Forever” there is a sad
ending of a love story and both male and female protagonist are
left struggling differently in their own ways. This sets my story
apart from all the other formula based films that involves
repetitive storyline.

13. Summary
 Overall I think the methods I used to find targeted audience
were of a lot of help in building my final product for the correct
age group.
 At initial stages of target audience research for instance
questionnaire helped me in identifying the correct sub genre of
romance to work on according to the choice and interests of
audience.
 Without any of these I would not be able to know my main
product from audience point of view such as through Facebook
comments I got to know about the good and bad things about my
film and was able to accept both compliments and criticism on it.