1. Interactive Not-for-pro ts
Raheel Gauba
1

2. “ Charity websites are poor
campaigning tools and
often fail to use the most
“
effective web - Precedent (Communications agency in UK)
March 19, 2010
technologies
...found the sites often lacked basic
information about the charity and
appeared to have little overall strategy
2 Raheel Gauba © 2010 Blackbaud

3. interact
“ to act on or in close
“
relation with each other
- World English Dictionary
3 Raheel Gauba © 2010 Blackbaud

4. why? emotion
+ connection
= caring
4 Raheel Gauba © 2010 Blackbaud

5. isolate.
experience
immersive
journey
5 Raheel Gauba © 2010 Blackbaud

6. how?inspiration
idea
design
6
technology
Raheel Gauba © 2010 Blackbaud

7. results.
measurable
actionable
7 Raheel Gauba © 2010 Blackbaud

8. outcomes.
trust
conversions
viral / social
8 Raheel Gauba © 2010 Blackbaud

9. achieve likeability
- Guy Kawasaki
9 Raheel Gauba © 2010 Blackbaud

10. it’s about marketing
it’s about communicating
it’s about you
it’s about them
it’s also about technology
10 Raheel Gauba © 2010 Blackbaud

11. let’s dream
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12. video A.R. flash NFP
GE Ecomagination x x
James Alliban AR Business Card x
BMW Z4 (UK) x
Battlefront UK x x
I Am Second x x x
Start Heart Walk x x
We Choose the Moon x x x
Stem Cell Foundation x x x
San Francisco Symphony Orchestra x x
Love Letters to the Future x x x
Waterlife NFB x x
All About Birds x x
Bucknell Virtual Tour x x
Lost There, Felt Here - Protect an Acre x x x
Live Hope Love x x x
Smithsonian - Ocean Portal x x
12 Raheel Gauba © 2010 Blackbaud

13. let’s talk about you
13 Raheel Gauba © 2010 Blackbaud

14. why,
thank you!
raheel gauba
brand leader & creative director blackbaud
email: raheel.gauba@blackbaud.com twitter: @raheelgauba
facebook: Raheel Gauba