1. SAMSUNG BRAND REVIEW AND
MARKETING STRATIGIES
Raghvendra kumar(131206)
P.Manikeerth(133236)
2. SAMSUNG BRAND:
Samsung Electronics Co., Ltd. is a South Korean
multinational electronics company headquartered in
Suwon, South Korea.
Samsung Electronics has assembly plants and sales
networks in 88 countries and employs around 370,000
people
Samsung has long been a major manufacturer of
electronic components such as lithium-ion batteries,
semiconductors, chips, flash memory and hard drive
devices
It is currently one of the world's largest manufacturers of
mobile phones and smartphones fueled by the
popularity of its Samsung Galaxy line of Devices.
3. Product
• Mobile Phone: Tablet smart phone, Smart phone,
dual sim phone, touch phone, querty message phone,
multimedia phone, CDMA phone, essential phone,
memory cards, Samsung mobile and TV aps.
• Tablet, Laptop, Chrome devices, media players
• TV/Audio/Video : Television, Blu-ray, DVD player,
Home theatre
• Cameras: Smart cameras, cameras, camcorders
• Home appliance : Refrigerator, Air conditioner,
washing machines, microwave oven, smart oven,
dish washer
• Accessories
4. SEGMENTATION STRATEGY:
1 Geographic –Rural areas as well as urban areas
2 Demographic- various products for all ages and gender
3 Psychographic-All types of life style.
MARKET TARGETING:
1 Trendy young people.
2—Professionals.
3—Large businesses.
POSITIONING STRATEGIES:
1 Samsung Concept Store
2 Market making & category creation in small towns
3 Wider Care Network
4 Access to Samsung care line
5. SWOT analysis of Samsung
Strength- Samsung’s hardware’ can easily be integrated with various
software.
Weakness- Samsung does not have its specific OS and software
Opportunity-Growing demand of smartphones and various products.
Threat-Rapid technological transformation
Pest Analysis for Samsung
Political and Legal -copyright law suit
Economic-Fluctuation of the dollar also affects the sale of Samsung
products.
Social-There has been a trend in various places that Samsung produces
the best products.
Technology- Samsung is ranked as one of the most innovative
companies.
6. Marketing Strategies and promotion:
High end market
First company to top $10 billion in revenues from
the tv market alone
Strong brand image
Brand ambassador : aamir khan
Organizing contests like “samsung mobile karaoke
festival”
Opening the samsung fun club for better
customer relationships
7. Free online software updates , tutorials and
customer service
Samsung became a local sponsor for the seoul
1988 olympic summer games
Samsung is proud to carry on its olympic
partnership through the 2016 olympic games
sold and spun off divisions
Customer and market orientation
innovation , meeting challenges and creativity
