Raghav Krishnan provides tips for building a strong personal brand on LinkedIn, including choosing a professional profile photo, writing an engaging headline beyond just the job title, showcasing work through visual media, highlighting top accomplishments, using relevant keywords, and customizing the profile URL. He recommends regularly updating one's status with interesting career tidbits, sharing content from thought leaders, and asking for recommendations to validate one's skills and experience on the platform. The overall message is that an active, optimized LinkedIn profile can help users effectively brand themselves and connect with new opportunities.

1. Build UR Personal Brand
Raghav Krishnan

2. About me
• Married once; have two daughters.
• With Live Connections, as Director.
• Co-Founder: Donate Zone (www.donatezone.in
)
on-line donation platform

3. Personal Branding

4. LinkedIn Profiling
Pick a Good Profile Picture
Having a profile picture leads to nine times more
connection requests and about 21 times more
profile views, according to LinkedIn’s article on
All-Star profiles.
Your profile picture will affect people’s first
impression of you, so choose wisely. If you can,
invest in a professional headshot for your
profile. Just make sure it’s recent and a good
close-up.

5. LinkedIn Profiling
Don’t Limit Your Headline to Your Job Title
The LinkedIn headline is the first thing other users will
read on your profile because it’s just below your name.
A headline is supposed to catch a reader’s attention.
Your job title, however impressive, won’t cut it.
Remember, LinkedIn has 450+ million users so there’s
a good chance there are thousands of professionals
with the same job title as you.
Write a catchy description of what you do.

6. LinkedIn Profiling
Use Visual Media
With its visual media features, users can show proof of
their work by uploading videos, articles, presentations.
Attaching visual media to your LinkedIn profile is a great
way for creatives to showcase your work, and for
entrepreneurs to prove the value of their products and
services through PDF case studies or video
demonstrations.

7. LinkedIn Profiling
Highlight Accomplishments in the Experience Section
This is perhaps where LinkedIn and resumes are most
similar: the experience section.
Pick the three most impressive, relevant, or unique to your
role.
Since there are no space constraints on LinkedIn, use the
extra space to write a short overview of your job. Explain
the specifics of your job, such as the industry you serve,
the budget you handle, or the number of people you
manage to give other users some context about your
experience.

8. LinkedIn Profiling
Use Keywords to Appear on Search Results
Use job-related keywords to improve your LinkedIn
profile’s ranking on LinkedIn’s search results. For example,
if you’re a Production Engineer, you need to add
“Production Engineer” and related terms such as
“Production Engineering”, “manufacturing”
Having the right keywords will expose your profile to more
job opportunities and connection requests.

9. LinkedIn Profiling
Make Your Contact Info Visible
People who stumble upon your LinkedIn profile via search
engines will not be able to see your contact information.
Hiding your phone number in public search results is a
good way to avoid marketing calls, hiding your email can
lead to lost job and business opportunities.
Go to the privacy settings to change who can see your
email address, or also add your email and website URLs at
the bottom of your summary.

10. LinkedIn Profiling
Use the Accomplishments Section
Don’t ignore the accomplishments section of LinkedIn.
You can add:
Publications. The websites, magazines, newsletters where you’re published
Certifications. For professional certifications and those related to your side
projects or other ambitions.
Courses. Adding new courses you’ve taken shows you’re continuously learning
Projects. Work and side projects to demonstrate your expertise in certain
subjects
Honors and awards. List only company and industry-recognized awards
Patents. Patents for inventions you created
Languages. Adding additional languages you're fluent in may help you find work
Test scores. Academic test scores or scores on professional certifications if
relevant

11. LinkedIn Profiling
Customize Your Profile URL
Your LinkedIn URL, by default, contains your name and some
random numbers assigned to your profile. Make it easier for
others to visit your profile online by using keywords related to
your job or company

12. LinkedIn Profiling
Ask For Recommendations
A recommendation from another LinkedIn user tells a story
about your work, how adept you are with certain skills,
how you handle challenges, and what others feel working
with you. The recommendations on your profile validates
your claim about your profile
You can request a recommendation from a client or co-
worker right after they praise you for a job well done.
Don’t be afraid to ask for specific recommendations.

13. LinkedIn Profiling
Update Your Status
Share status updates to make your LinkedIn profile look
active. The best LinkedIn profiles, after all, are those that are
constantly updated with interesting tidbits of the profile
owner’s exciting career.
Keep your updates professional its not your FB account!
Share and Comment on Posts
Sharing articles from industry thought-leaders and
reputable sources is great because it shows that you’re up
to date.

14. Few other good SM sites..

15. Few sites for Techies..

16. Be Creative

17. Finally…
What do you stand for? And, what sets you apart?
Think about what types of things you’ll post: news, quotes, retweets, articles
& comments on individuals or organizations. You will be leaving a social media
mark online.
This makes up your personal social brand and what your audience can count
on from you - But it’s not all about you. Get to know your audience.

18. Connect with me @ ragav@liveconnections.in