Off Page optimization is a proven SEO technique to enhance web pages ranking in google, Bing, Yahoo and other search engines and generate leads for your products and services.

1. Off Page Optimization

2. Domain Authority
• Web Metrics and a score on a 100 point scale developed by Moz that predicts
how well a website will rank on search engines. It measure the predictive ranking
strength of entire domains or subdomains
DA = linking to root domain + number of total links + MozRank + MOzTrust
Page Authority
It is the strength of Individual Page ( PA = Moz Rank + Moz Trust)
Tools to check Domain Authority – Open Site Explorer www.moz.com/researchtools/ose/
How to Influence this metrics?
It is a difficult Metrics to Influence,
The Best way to improve DA – 1. Over all SEO will contribute to – DA 2 . Link Building with good Link
Profile – which influences Moz Rank and Moz Trust by getting more links from other well liked to
pages

3. Page Rank
• PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank
was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the
importance of website pages. According to Google:
• PageRank works by counting the number and quality of links to a page to determine a rough estimate of how
important the website is. The underlying assumption is that more important websites are likely to receive
more links from other websites.
How to Influence?
• Quality Back Links
• Tools to check Page Rank
• http://checkpagerank.net/
• http://www.prchecker.info/check_page_rank.php

4. Page Rank

5. Link Building = Relationship Building
Link Building

6. Back Links
• Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a
website or web page. In basic link terminology, a backlink is any link received by a web node (web page,
directory, website, or top level domain) from another web node.
• In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web
page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are
important in determining the popularity (or importance) of your Web site.
• Types of Links:
• Nofollow
• Dofollow
• Natural
• Unnatural links
• Nofollow
• Dofollow
• href=”https://www.metricsmania.com/” rel=”nofollow”>Link Text</a>
• <a href=”https://www. metricsmania.com/” rel=”dofollow”>Link Text</a>

7. Nofollow / Dofollow – Link Juice / Passing Authority
• A ‘rel’ attribute points at the way Google should consider such links when calculating its value and assigning
a position to the linked site in search results.
• Google consider nofollow backlinks as simple HTML text. Such links doesn’t feed any “link juice” (the points
that form search engine ranking) to the referred website, playing zero role in its PageRank.
• As opposite to these, dofollow links pass “link juice” and play direct role in PR building
• Dofollow inbound links directly form the page position in search results. However, too many dofollow links
from similar sources may be considered as spam by Google. That is why it is important to diversify dofollow
links sources and add nofollow links too. The latter ones also have benefits:’
• Code Syntax :
• <a href=”enter your url or the url you are linking to here” rel=”nofollow”> this is where your keywords go to that you are
linking off of </a>

8. When to Follow nofollow and dofollow
• Is the link internal or external? –(Dofollow) / nofollow) – DF support u r interna linking
• Why am I linking to this site? – if link ads relevancy and value -df
• Is the site you are linking to relevant content wise? – if u visitors are linking to relevant section -df
• Do you think this site will be around and the page you are linking to will always contain
relevant content? – Nofollow if site has long lasting credibility
• Is the site you are linking to authoritative? – s – df / n- nf
• Is the page on the site you are linking to relevant to the article you are writing? S-df
• What other sites are linking to them? – SEO neighbourhood
• What sites is this one linking out to? -
• Does this site outrank you for your target terms in the search engines? – nofollow.

9. Natural and Un Natural
• Link Between Similar Topic: Both donor and acceptor sites have the same topic – this gives bigger chances for attracting
target traffic.
• Natural Link Anchor : The link anchor must be natural: of course, it’s normal to use keywords, but it is very useful to
diversify the anchor list by adding image URLs, using anchors like ‘here’ or simply use text URL of the site.
• Link Logic : The link in the text must have logic, without reference to specific page block, i.e. the link should be located in
some spontaneous place on page, not in a special box for links.

10. Dos and Donts of Link Building
• Five tips to smooth the way to a high-value link profile:
• Do competitor researches periodically to find new link sources.
• Don’t be shy for linking out – Don’t be a hoard and refer to thematically
appropriate websites in your content by NOT using rel="nofollow" tags.
Just be natural!
• Use your anchor texts correctly combining keywords with your brands. It's
the mix!
• Create a resource or link page to refer to related websites you know
already.
• Be active and up to date in selected social bookmarks to create a good
impact for search engines and to build communities.

11. Link Building
• Directory Listing
• Alumni , .edu, .gov links
• Sposorship : Charitable Organizations
• Guest Posts
• Press Release : prweb.com, prwire.com, newswire.com
• Event Marketing: Eventbrite.com, meraevents.com, yelp.com
• Contests
• Send product for review
• Offer testimonials
• Job Postings
• Write A guide, e book, informational content
• Events, and speaking enagements

12. Local SEO
Local Listing
Google My Business

13. High Performing Local Listing Portals
• IndiaMart – One of the Largest Online Local business Listing website in India. Having 6 PR,
with India Mart Alexa Rank is 93 In India on 1st April 2015.
• JustDial – One of The Biggest Online Local Business Listing Site in India that Connect Users to
Suppliers & Dealers. Having PR 5, with Justdial Alexa Rank is 32 in India as on 1st April 2015.
• http://www.tutorialwatch.in/seo-off-page/country-specific-classified-sites-list/indian-business-
listing/#pr-2-or-1-dofollow-indian-local-business-listing-sites-list
• http://www.tutorialwatch.in/seo-off-page/country-specific-classified-sites-list/free-indian-
classified-sites-list/

14. H Cards
• What are H Card?
• A hCard is a Business Card with information, a hReview is a review (on a movie, business,
restaurant, etc…), and other cards can even include recipes (very important for measurements).
• http://microformats.org/code/hcard/creator
• hCard is a simple, open format for publishing people, companies, organizations on the web, using a 1:1
representation of vCard (RFC2426) properties and values in HTML. hCard is one of several
open microformat standards suitable for embedding data in HTML/HTML5, and Atom/RSS/XHTML or other
XML.

15. Why are they useful?
• hCards are useful for a few reasons:
• Search Engines are told what kind of information each element contains. The search engine can now tell the
difference between a street and a state.
• hCards make this information available to others for download. There are quite a few extensions for Chrome
and Firefox that can export the data into an address book format.
• But most importantly, this information can be used for Local SEO.

16. Google has launched Penguin
• Alogorithmic update with intense focus on flushing out sites that were benefited from LINK SPAM
• The Penguin Update launched on April 24. It was a change to Google’s search results that was
designed to punish pages that have been spamming Google. If you’re not familiar with spam, it’s
when people do things like “keyword stuffing” or “cloaking” that violate Google’s guidelines.
• Google’s link disavowal tool allows publishers to tell Google that they don’t want certain links
from external sites to be considered as part of Google’s system of counting links to rank web sites.
Some sites want to do this because they’ve purchased links, a violation of Google’s policies, and
may suffer a penalty if they can’t get the links removed. Other sites may want to remove links
gained from participating in bad link networks or for other reasons

17. Google Panda Updates
• “Scraper” sites are those widely defined as not having original
content but instead pulling content in from other sources. Some do
this through legitimate means, such as using RSS files with
permission. Others may aggregate small amounts of content under
fair use guidelines. Some simply “scrape” or copy content from other
sites using automated means — hence the “scraper” nickname.

18. Google Exact Match Domain
• The EMD Update — for “Exact Match Domain” — is a filter Google launched in
September 2012 to prevent poor quality sites from ranking well simply because
they had words that match search terms in their domain names. When a fresh
EMD Update happens, sites that have improved their contentmay regain good
rankings. New sites with poor content — or those previously missed by EMD —
may get caught. In addition, “false positives” may get released. Our latest news
about the EMD Update is below.

19. Google Hummingbird
• “Hummingbird” is the name of the new search platform that Google is using as of September
2013, the name comes from being “precise and fast” and is designed to better focus on the
meaning behind the words. Hummingbird is paying more attention to each word in a query,
ensuring that the whole query — the whole sentence or conversation or meaning — is taken into
account, rather than particular words. The goal is that pages matching the meaning do better,
rather than pages matching just a few words.
• Google Hummingbird is designed to apply the meaning technology to billions of pages from
across the web, in addition to Knowledge Graph facts, which may bring back better results.
• Read our Google Hummingbird FAQ here.
• http://searchengineland.com/google-hummingbird-172816

20. How t optimize for Hummingbird Update
• Dos Only
• The key elements examined in our audits are those that you would expect. In order to make Hummingbird work for your site, you
will still need to focus your efforts on the same features you’re likely already focusing on. The difference lies in the methods of
implementing each of those features.
• Technical Site Features
• An internal link structure and architecture that facilitates the customer moving through your site easily is a must. Fast page
loading, optimized images and sitemaps all contribute to the end-user experience and that, in the end, is what matters the most.
• On-Page Elements
• The rumors aren’t true: basic on-page elements still play a huge role in SEO ranking. Title tags, page URLs, ALT image tags and
appropriate H1 tags are taking on new levels of importance. We have seen some of our clients improve their search results by as
much as 45% simply by focusing on these items.
• Content
• Hopefully, you’re not too tired of hearing “Content is King” because it’s more important now than ever… and it doesn’t look like it’s
changing any time soon. Make sure your content is never duplicated, always high quality and is relevant and useful to your
audience.

21. Recommendations on eve of Hummingbird
The following are some of our key recommendations:
• Post Natural Content
Content should read almost conversationally; it shouldn’t sound awkward or forced in order to squeeze
in certain keywords. The end goal is to make it easy for a visitor to understand the products/services you
provide.
• Use Page URLs Like Website Signage
Page URLs should read normally and actually indicate to the visitor what page he or she is being directed to. Get
rid of mumbo-jumbo special characters and indecipherable URL formats.
• Keep Site Bounces At Bay With Accurate Title Tags
Title tags and meta descriptions should accurately reflect the page content, not mislead searchers in an attempt
to get more click-throughs. For locally-focused companies, a heavy emphasis on the geographical reference will
also aid positive results.
• Make Your Site Architecture Easy
Architecture should deliver intuitive use and navigation so that visitors never have to wonder how to find what
they need.
• Embrace The Mobile Web
Full support for mobile devices is a must. With the expected number of mobile online users surpassing desktop
users this year, this market will only continue to grow. If your site does not capture this audience, you’re likely to
see a big dip in traffic if you haven’t yet already.