Want to dominate search optimization in 2014 and bring more conversions with every visitor who lands on your website? The secret is in building accessible applications that both humans and machine algorithms love. With more than 1billion of world's population being disabled, you cannot ignore this side of market…Google is disabled too & Google always say’s create crawlable & accessible content. Want proof check YouTube captions, transcripts & slide share’s text only version…..not convinced then check your Gmail & you can find something called “Basic Html View”…Google , Facebook, Twitter etc. care about accessibility and just by following few simple fundamentals you can build a accessible website/application. Raghavendra Satish Peri presented about the Accessibility, Search Engine Optimization & Conversion Optimization at SEMpO Hyderabad Digital Marketing summit. Connect with Raghava at http://www.digitalchallenger.com http:www.twitter.com/artofvision

1. Accessibility SEO and
Conversion Optimization
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2. Introduction & my personal profile
Raghava works for Deque Software’s as Senior Accessibility
Consultant, He is passionate about updating himself with the world of
digital technology… he writes a personal blog at
www.raghava.in, runs marathons , speaks at various conferences &
volunteers for various causes…
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3. Understanding Fundamentals
• Relationship between accessibility & SEO
• Search spiders & people with disability follow the same approach in
understanding a web page
• No use of creating content with poor usability & accessibility
• An accessible application improves search rankings & conversions
indirectly.
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4. • Page titles
• Heading structures
• Alternative text for images
• Page load speed
• Anchor text
• Transcripts for audio/video
content
• Code validation
• Search & site map
• Consistent navigation
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Factors of technical SEO especially on
page optimization blends with
accessibility.

5. HTML5 & ARIA markups might have
indirect effect on search rankings
• <Figure> and <figcaption> for associating images and descriptive
text.
• <nav>, <header>, <footer>, <article>, and <aside> for better
identifying significant page areas.
• <Details> and <summary> for associating related content.
• Associated <track> elements with <audio> and <video>.
• Microformats, RDFa, microelements, <time> and many similar
features can provide useful metadata and functionality.
• Taken from webaim.
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6. Planning your accessibility strategy
• What is that you are selling?
• Information, product or service
• Identify your audience
• Choosing a platform. (using content management system like
wordpress, joomla, drupal etc... or custom made?)
• Design phase- visual design & wire frames
• Development cycle- test & validate the code using validation tools &
assistive aids “fire eyes plugin, NVDA screen reader“
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7. Planning your accessibility strategy
Cont.
• Content planning- content accessibility must be core consideration
while creating
• Blog post, newsletters, PDF’s, white papers, podcasts, videos etc...
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8. Resources
Resource URL
Essential guide to digital accessibility http://accessibility.deque.com/essential-
guide-digital-accessibility
website accessibility checklist http://accessibility.deque.com/website-
accessibility-checklist-download
Automated testing tools
Deque systems fireeyes plugin for firefox
will check errors related to colour
contrast, HTML, CSS, Reading order, ARIA
attributes.
http://www.deque.com/products/fireeye
s/
Webaim WAVE tools http://wave.webaim.org/
accessible mega menus https://github.com/adobe-
accessibility/Accessible-Mega-Menu/
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9. Resources
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accessible media player https://github.com/ghinda/acornmediapl
ayer
ATBAR wordpress plugin http://wordpress.org/plugins/atbar/
wpaccessibility wordpress plugin http://wordpress.org/plugins/wp-
accessibility/
WCAG2.0 Guidelines http://www.w3.org/TR/WCAG20/
WAI-ARIA author practices http://www.w3.org/TR/wai-aria-
practices/

10. Get in Touch…..
Email : raghava@digitalchallenger.com
Mobile: +91-96329 96321
Follow me on twitter @ www.twitter.com/artofvision
Friend me on Facebook @ www.facebook.com/raghava
Connect with me on LinkedIn @ www.linkedin.com/in/raghavasatish
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