Originally prepared for a Ragan Communications webinar, this pre-conference workshop highlights more than 30 tools professional communicators can use to be more efficient in social media. This presentation was part of the 2010 Ragan Social Media Summit held at Cisco in San Jose, California June 9-11, 2010.

1. 17 social media tools to help communicators save time and money Social Media Summit Workshop by Pete Codella, APR June 9, 2010

2. My information Pete Codella, APR (Accredited in Public Relations)CEO of Codella Marketing and NewsCactus Co-Host of the Online PR Podcast Pete@CodellaMarketing.com @codella 801.448.7383 TXT prpete to 50500 for my SMS business card by Contxts.com

3. Hashtag #ragancisco

5. Twitter publishing tools Tweet Deck Social Oomph Dynamic Tweets CoTweet TwitPic Bitly FeedBurner’s Socialize

6. 1

7. Tweet Deck

8. Tweet Deck

9. 2

10. Social Oomph

11. Social Oomph

12. Social Oomph

13. 3

14. Dynamic Tweets

15. 4

16. CoTweet

17. 5

18. TwitPic

19. TwitPic

20. 6

21. Bitly

22. Bitly

23. 7

24. FeedBurner’s Socialize

25. Twitter Search Tweet Deck Tweet Beep Topsy Google Social Search Bing Twitter search tools

26. 8

27. Twitter Search

28. 9

29. TweetBeep

30. 10

31. Topsy

32. Topsy

33. 11

34. Google Social Search

35. 12

36. Bing bing.com/twitter

37. Twitter network tools Twitter Find People Twellow TweepSearch

38. 13

39. Twitter Find People

40. 14

41. Twellow

42. Twellow

43. 15

44. TweepSearch

45. TweepSearch

46. 16

48. Username

49. Edit your page

50. Like Box

51. Notes & RSS

52. Involver plug-ins

53. YouTube

54. Posterous

55. HTML on a page tab

56. HTML on a page tab

57. Custom page

58. Developers developers.facebook.com/showcase

59. Listen Technorati BlogPulse Board Tracker Google Alerts

60. 17

61. Technorati

62. 18

63. BlogPulse

64. 19

65. Board Tracker

66. 20

67. Google Alerts

68. Google Alerts

69. After these messages . . . . . . we’ll be right back!

71. Monitoring via RSS Google Reader Google Blog Search Google Social Search Twitter Search What the Hashtag?!

72. 21

73. Google Reader

74. 22

75. Google Blog Search

76. Google Social Search

77. Twitter Search

78. 23

79. What the hashtag?!

80. Social networking

81. 24

82. LinkedIn groups

83. LinkedIn polls

84. Facebook friend lists

85. Compare Alexa Compete

86. 25

87. Alexa

88. Alexa

89. Alexa

90. 26

91. Compete

92. Measure Google Analytics Website Grader Blog Facebook Twitter Press Release

93. 27

94. Google Analytics

95. 28

96. Website Grader

97. Grader.com

98. Aggregate Tumblr FriendFeed

99. 29

100. Tumblr

101. 30

102. FriendFeed

103. Tagging Delicious Digg

104. 31

105. Delicious

106. 32

107. Digg

108. Publish Posterous Ping.fm

109. 33

110. Posterous

111. Posterous

112. 34

113. Ping

114. Ping dashboard

115. Bonus!

116. Internet monitoring and measurement Alexa alexa.com BackTweets backtweets.com BlogPulse blogpulse.com BoardTracker boardtracker.com Compete compete.com CustomScoop customscoop.com CyberAlert cyberalert.com Delicious delicious.com Digg digg.com FeedBurner feedburner.com Filtrbox filtrbox.com

117. Internet monitoring and measurement Google Alerts google.com/alerts Google Analytics analytics.google.com Google Trends google.com/trends IceRocket icerocket.com Klout klout.com SM2 by Techrigy techrigy.com Social Mention socialmention.com Social Oomph socialoomph.com SWiX swixhq.com Technorati technorati.com TweetBeep tweetbeep.com

118. Internet monitoring and measurement Website Grader websitegrader.com Wikiscanner wikiscanner.virgil.gr Wordle wordle.net Xinu xinureturns.com YouTube youtube.com ZoomInfo zoominfo.com

119. Internet search Bing Twitter bing.com/twitter Google google.com MSN msn.com WolframAlpha wolframalpha.com Yahoo yahoo.com

120. 7 steps to free Internet monitoring Google Search — set the baseline for your keyword(s) Create a Gmail account Set-up Google Reader Do a Google Blog Search Do a Twitter search Add RSS feeds for your search results to your Reader Subscribe to Google Alerts

121. 10 practical steps to business results using social media Claim your name on as many platforms as possible Pick your poison — decide which tools you’ll use and why Plan your publishing — both content and people resources Build your online networks — this is the new advertising ‘reach’ Listen!

122. 10 practical steps to business results using social media Give VIP treatment to your social media friends Create fun, unique, engaging content Be consistent (stick to your plan, #3) and be persistent Engage with your online network to build stronger relationships Monitor, measure and track your involvement; compare it to other initiatives (advertising, events, sales, etc.)

123. My information Pete Codella, APR (Accredited in Public Relations)CEO of Codella Marketing and NewsCactus Co-Host of the Online PR Podcast Pete@CodellaMarketing.com @codella 801.448.7383 TXT prpete to 50500 for my SMS business card by Contxts.com