This is a slide for the A3C Main Stage event hosted by Supahotbeats

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2. Letter to the Sponsors 1
A3C Festival Overview 2
I Keep It Classic, LLC Overview 3
Sponsor Benefits 5
A3C Festival Details 9
A3C Festival Main Stage Event 10
“The X isle” 11
A3C Festival 2012 Sponsor Packages 12
Additional Information 16
Contact Information 17
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3. A3C Festival 2012 Main Stage Events Powered By
I Keep It Classic | “The X isle”
Dear Potential Sponsor,
I Keep It Classic, LLC is excited to announce their partnership with SupaHotBeats to power the A3C Festival
Main Stage Event – “The X isle” October 13, 2012. In Celebrating 10 years of producing music, SupaHotBeats
has teamed up with DJBooth.net to present the headlining show at the 2012 A3C Festival. The showcase will take
place in the outdoor music park at the Masquerade music complex in Atlanta, Georgia; with special appearances
by Yelawolf & Tech N9ne. Other confirmed artists include: STS, Emilio Rojas, Nikkiya, Chris Webby, Rittz, Jon
Hope, Ryatt, Shawty Fatt, Big Page, Jackie Chain, Diamond, Smoke of Field Mob. I Keep It Classic, LLC is incor-
porating diversity, education, technology, and community involvement to bring worthy exposure to this growing
and highly anticipated showcase.
This premier event brings together some of hip hop’s elite and brightest up-and-coming artists throughout the
US, and internationally. Through the support of artists and fans alike, the A3C (“All 3 Coasts”) has grown into
one of the largest hip hop festivals in the US, drawing 15,000 plus people in 2011, and 4,000 plus to the main
event alone. The A3C festival has become a cultural event and vital meeting ground for hip hop fans as well as
MCs, DJs, producers, media, A&Rs and anyone else with a career in the hip hop industry.
A3C Festival Main Stage Event – “The X isle” represents an exceptional opportunity to put your company’s name
in front of key industry leaders who have vested interested in you products. By becoming an exclusive sponsor,
you have the chance to reach this uniquely targeted audience and demonstrate your commitment to industry
relationships.
Do not miss this opportunity to place your company in front of these crucial players in the music industry. Feel
free to contact I Keep It Classic at your convenience using the information below to discuss any of the affordable
opportunities listed on the next pages.
We look forward to seeing you there!
Sincerely,
Rafielle Kirkland Erik Gagnon Patricia Randolph
Founder & CEO Chief Operating Officer Business Development Officer
rafielle@ikeepitclassic.com erik@ikeepitclassic.com patricia@ikeepitclassic.com
I Keep It Classic, LLC
404.590.IKIC
www.ikeepitclassic.com
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4. A3C Festival: OVERVIEW
A3C is the Largest Hip Hop Festival in the Southeast
Now entering its 8th year, A3C is a 3 day hip hop festival held annually in
Atlanta, GA. The festival includes live performances from some of hip hop’s elite
and brightest up-and-coming artists throughout the US, and internationally.
Through the support of artists and fans alike, the A3C (“All 3 Coasts”) has grown
into one of the largest hip hop festivals in the US, drawing 15,000+ people in 2011.
The A3C festival has become a cultural event and vital meeting ground for hip hop
fans as well as MCs, DJs, producers, media, A&Rs and anyone else with a career in
the hip hop industry.
A3C 2012 Kick-Off at SXSW - A3C has already begun engaging its audience of
artists, industry professionals, and fans; A3C hosted an official showcase at SXSW
in Austin, TX and announced A3C 2012 partners and artists.
A3C Expands in 2012 - Due to the success of the festival in 2011 and feedback
from artists, partners, and fans, A3C is planning to nearly double its size in 2012.
A3C is adding a second campus in Little 5 Points Community in Atlanta, GA, with
more venues in the surrounding area, and is increasing the quantity and diversity
of content throughout the weekend.
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5. I Keep It Classic: WHAT WE’RE ABOUT
The brainchild of hip hop artist turned entrepreneur Rafielle Kirkland, Atlanta
based I Keep It Classic drives new loyalty for consumer brands through live events
and managed on-line content programs. In addition to our own spotlight events
and proprietary content programs, we partner with a select handful of other event
management companies and provide them with all the traditional tools of a top
echelon advertising agency. We offer unmatched creativity, rigorous analytical
capabilities and pragmatic approaches to even the most difficult challenges.
Unlike most advertising services, I Keep It Classic recruits worldly team members
with significant client-side experience. This experience enables us to quickly grasp
the needs of our consumer product and service clients, understand an organiza-
tion’s business model, and customize revenue growth programs specifically toward
our customer’s mindset.
I Keep It Classic, LLC Partnership/Sponsorship:
I Keep It Classic believes in each brand it represents, every event hosted/powered,
and every sponsor selected. Our positive image comes with proven results. We
work with highly diverse sponsors, and we seek sponsors that have similar busi-
ness ideologies and visions as I Keep It Classic.
Every assignment is approached as a partnership, and we are selective with our
clientele. Our clients are companies and institutions with the drive, passion and
will to excel in their respective category, and they demonstrate a high degree of
integrity in all aspects of their business.
Beyond event management, brand strategy, graphic design and collateral produc-
tion, I Keep It Classic offers measurable growth solutions. Each of our practice
area delivers value directly tied to your results. When you succeed we succeed.
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6. “By sponsoring an event or providing a budget for an event’s broadcast, a sponsor can generate
audience awareness while simultaneously creating associations of the event’s values in people’s
minds… Each sponsorship property or vehicle has certain associated images in the consumer’s
mind that transfer to the sponsor,” (Tony Meenaghan, 1996, Sloan Management Review).
Benefits of I Keep It Classic Event Marketing Include:
Effective means of increasing company’s image, visibility, and product education in
community/region/nation; Positive
Increase Sales
Increase public profile in relatively cost-effective manner
Transcend language and culture barriers
More Accurate/Real Data Collection; Immediate customer response to new or current
product offerings, and Improves On-going customer service/satisfaction
Develop closer relationships with current and prospective customers
Showcase products and services
Unload obsolete inventory
Allow company(s) to compete more effectively with bigger firms with much larger budgets
Tickets sale are incentives to employees, customers, vendors, etc.
Strengthens Brand Loyalty; promotes company culture via employee, customer,
community, and business
Boost sales (short term and long term) through the event support
Community relations; Creates visibility as good community citizen (improving quality of
life in your community - makes community proud, increases loyalty, attracts good new
employees, and customers
Business Networking; Generates new business via contacts and leads as result of
marketing services.
Business Market Expansion; Provides access to various audiences, employees, business
decision making, government regulators, consumers.
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7. I KEEP IT CLASSIC, LLC OFFER SPONSORS THE FOLLOWING:
Database maintenance, scrubs, vertical lists
Volunteer Management
Membership reports
Membership drives, retention strategies
Administrative:
Communication with all principals involved in association
National Liaison – calls, reports, etc.
Prompt and professional response to all association inquiries, calls,
email, etc.
Mailings - Snail & E-mail
Sponsorship benefit fulfillment
Meetings:
Requests for Proposals (RFP's)
Vendor negotiations, contracts
Venue (locations, contracts, specs, set up)
Food & Beverage requirements, review of BEOs
Audio Visual vendor coordination
PowerPoint Presentations
Podcasting
Registration staff, signage, name tags, general meeting supplies, speaker
gifts, and more
Online registration and meeting fee collections
Pre and post registration reports and tracking
Communication & coordination of speakers, panelists, PowerPoint's, etc.
Planning calendar and comparisons with community calendars
Any print needs (brochures, handouts, signs)
Project Management for Meetings, Conferences, Galas, Award Banquets
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8. Financials:
Maintaining all account payables and receivables
Monthly financial reports via QuickBooks
Event and Membership financial reports
Assist in audits, tax filings, etc as needed
Compliance at the State and Federal level to remain in good standing
Marketing & Communications:
Regular e-newsletters to your mailing list on the schedule you choose –
weekly, monthly, quarterly, etc.
Website maintenance and content updates
Press release postings
Calendar postings for your meetings/events
Attendance:
Track attendance growth at events
Report attendance growth and suggest ways to target new attendees
Monitoring of attendance where appropriate – for example, not everyone is
admitted to a VIP event or a members only meeting
Festival Management:
Is your company or organization planning a conference?
I Keep It Classic can guide your planning process, whether your conference
is for 100, 1,000, or more people.
Project Management:
Development and oversight of project milestones and timelines
Management of all committee and/or board meetings
Oversight and reporting of progress on all goals and key objectives
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9. Negotiations:
Venue negotiations on pricing, setups, menus, etc.
Vendor negotiations on pricing for audio/visual support, photography,
videography, and more
Contracts:
Thorough review of venue and vendor contracts
Oversight of contract specifications – we will ensure that you receive the
service you desire and are guaranteed in your contracts.
Research:
Venue and vendor research and comparisons
Calendar research to ensure that your event won't be competing for
attendees
Budget:
Development of the conference budget
Oversight of budget during planning process
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10. I Keep It Classic Sponsors/Clients Past and Present: (Not All Inclusive)
Microsoft Godiva
Monster Energy Drink Def Jam
Ciroc Universal Records
Interscope Records V103-The People’s Station Atl.
Adidas Patchwerk Studios
NearByThis Kroger
Jezebel Mirosa
And More…
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11. A3C Festival 2012 Details
Thousands of fans at the A3C outdoor stage in 2011
When: 2012 Dates: Oct 11-13
Where: Atlanta, GA
Venues: Masquerade & Little 5 Points
Artists: Tech N9ne, Devin the Dude, Paul Wall, Freeway, 9th Wonder, Ab-Soul,
7evenThirty, A.Dd+, Actual Proof, Aleon , Ana Tijoux, Big Rec, Big Remo,
BocaFloja, Clear Soul Forces, CoryMo , Emmanuel Jal, Fatkidsbrotha, FowL ,
Fresh, Harmony Muzik, Killa Kyleon, King Louie, Kingpen Slim, Kevin Lester,
League of Extraordinary G’z, Jon Connor, Luck-One, Mach Five, Marvwon , MC
ADaD, M.I.C., Mikkey Halsted , The Mighty Miscellaneous, Mush Millions, OG,
Ron C, One Be Lo, Rapsody, Retro Sushi, Ro Spit, Scolla, Sha Stimuli, Sqwert,
Starlito, SL Jones, SmCity, Substance, Supreme INK, The Niceguys, Wavy Wallace,
and MORE.
Who: Local and International Hip Hop Artists, Local and Corporate Sponsors
Approx Turnout: 15,000 ppl
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12. A3C Festival Main Stage Event
A3C Festival Main Stage Event(s) Powered By I Keep It Classic - "The X Isle"
In Celebrating 10 years of producing music, SupaHotBeats has teamed up with
DJBooth.net to present the headlining show at the 2012 A3C Festival. The show-
case title "The X isle" will take place in the outdoor music park at the Masquerade
music complex on Saturday, Oct 13th. Over 12 artists are confirmed for the show,
with more headliners to be announced.
SupaHotBeats & Djbooth.net Showcase
SupaHotBeats
SupaHotBeats is an innovative music production company led by music producer
WillPower, one of Complex Magazine's Top 15 producers of 2011, and producer of
YelaWolfs' critically
acclaimed "Trunk Muzik". SupaHotBeats, established in 2002, has over 200 rev-
enue producing copyrights and has produced four Billboard charting projects via
Yelawolf, Wiz Khalifa, and
Tech N9ne. In 2011 the company placed 23 songs on major label releases, and 20
songs with independent releases. This talented group of producers songwriters
engineers and businessman
united in this innovative company continue influence modern music. The found-
ers are William B. Washington and Tasha M. Brown.
DJbooth.net
DJBooth is an online hub where over 1 million DJs, music professionals, and fans
come each month to discover, download and discuss new urban music. Part of
the Complex Media Network, DJBooth uses feedback from its over 200,000 active
community members to identify tomorrow’s music stars today, making it a pre-
mier destination for DJs and urban trendsetters worldwide.
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13. "The X Isle"
When: Saturday, October13, 2012
Who: SupaHotBeats and DjBooth.net Powered by I Keep It Classic, LLC
What: A3C Festival Main Stage Event(s)
Where: Atlanta, GA
Venue: Masquerade music complex
Artists: Tech N9ne , STS, Emilio Rojas, Nikkiya, Chris Webby, Rittz, Jon Hope,
Ryatt, Shawty Fatt, Big Page, Jackie Chain, Diamond, Smoke of Field Mob with a
special appearance by Yelawolf
Approx Turnout: 4,000 + ppl
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14. Sponsorship Packages
A3C Festival 2012 Sponsorship Packages:
Your generous sponsorship will enable I Keep It Classic the ability to facilitate the
best possible A3C Festival to promote local, national, and international hip hop
music artists in 2012. Sponsors are given a unique opportunity to present content
to an engaged, national audience of industry taste-makers, media, artists and fans.
Brands that present and/or produce content at A3C benefit from integrated pro-
motional platforms (Print, TV, Radio, Online, Social Media), as well as extensive
pre/post event media coverage. In addition, brands are able to connect with our
growing, targeted built-in crowd.
*All Sponsor Payments should be Paid to the Order of IKIC MEDIA.
* Packages are not limited to details listed
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15. Sponsorship Packages
Package A
Price:
$20,000.00
Package Details:
Sign advertisement in key locations at Festival venues.
Your Company will be listed in event guide issued to attendees as an official Sponsor of the A3C Festival
2012.
Sponsorship announced over PA during Festival performances at various venue locations throughout
Festival.
Logo appears as official sponsor on A3C Festival 2012 Tee-Shirts.
Signage at Entertainment areas acknowledging you as a Premier Festival Sponsor.
Your company may provide representatives to promote your services, products, etc. You may give away
products, offer current promotions and deals, collect potential consumer information, create brand and
product awareness….
Free Festival Tee-Shirt to members of your team that attend event as Sponsor representative with your
Brand Logo appearing as a Premier Sponsor (no more than 3 per Sponsor).
Exclusive Video & Photo content from showcase
Artist Interviews
Onsite Branding
Banner Placement
Logo included in on-stage projection loop throughout A3C for 3-Days
Product Sampling
3 Day Booth
Online Exposure: A3C and I Keep It Classic Networks: Website, Facebook, Press Release, E-blasts,
Twitter, etc.
Showcase Media Partners
Promo materials in A3C goodie bags
5 all-access A3C badges for 3 days of Festival
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16. Sponsorship Packages
Package B
Price:
$10, 000.00
Package Details:
Sign advertisement in key locations at Festival Main Event venue.
Your Company will be listed in event guide issued to attendees as an official Sponsor of the A3C Festival
2012.
Sponsorship announced over PA during Main Event performances at venue location.
Logo appears as official sponsor on A3C Festival 2012 Tee-Shirts.
Signage at Entertainment areas acknowledging you as a Premier Festival Sponsor.
Your company may provide representatives to promote your services, products, etc. You may give away
products, offer current promotions and deals, collect potential consumer information, create brand and
product awareness….
Free Festival Tee-Shirt to members of your team that attend event as Sponsor representative with your
Brand Logo appearing as a Premier Sponsor (no more than 3 per Sponsor).
Exclusive Video & Photo content from Main Event showcase ONLY.
Artist Interviews (excluding Main Event Artists)
Onsite Branding at Main Event ONLY
Logo included in on-stage projection loop throughout A3C for 1 Day Main Event.
Product Sampling
1 Day Booth @ Main Event
Online Exposure: A3C and I Keep It Classic Networks: Website, Facebook, Press Release, E-blasts,
Twitter, etc.
Showcase Media Partners
Promo materials in A3C goodie bags
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17. Sponsorship Packages
Package C
Price:
$5,000.00
Package Details:
Note: All Incentives Listed for Package C are for Main Event ONLY
Sign advertisement in key locations at Main Event, October, 13, 2012.
Your Company will be listed in event guide issued to attendees as an official Sponsor of the A3C Festival
2012 Main Stage Event.
Sponsorship announced over PA during Main Stage performances and venue location throughout Main
Stage Showcase.
Logo appears as official sponsor on A3C Festival 2012 Tee-Shirts.
Signage at Main Stage Entertainment area acknowledging you as a Premier Main Event Sponsor.
Your company may provide representatives to promote your services, products, etc. during Main Stage
Event… i.e. give away products, offer current promotions and deals, collect potential consumer informa
tion, create brand and product awareness….
Free Festival Tee-Shirt to members of your team that attend Main event as Sponsor representatives with
your Brand Logo appearing as a Sponsor (no more than 3 per Sponsor).
Exclusive Video & Photo content from showcase
Artist Interviews for Main Event Performers ONLY.
Onsite Branding
Banner Placement at Main Event.
Logo included in on-stage projection loop throughout A3C Main Event.
Product Sampling
1 Day Booth
Online Exposure: A3C and I Keep It Classic Networks: Website, Facebook, Press Release, E-blasts,
Twitter, etc.
Showcase Media Partners
Promo materials in A3C goodie bags
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18. Additional Information
15k attendees in 2011
Tickets sold in 8 different countries and 48 states
More then 50% from outside metro Atlanta area
Attendance has grown 50% or more over the last 4 years
55% Ages 16-24
Artists/DJs
250+ Artists/DJs perform during the A3C weekend
7+ Stages/Rooms
1,500+ Artists submitted to perform
Artists representing 8 countries and 25+ states
Since 2005 over 1,200 artists have performed at A3C
Additional Programming
Industry panels & workshops
Producer showcase
B-boy competition
DJ & MC battles
Film & graphic art
Gaming
Street wear & Fashion
Meet & Greets / In-Stores
After Parties
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19. Contact Information | I Keep It Classic, LLC
Erik Gagnon
Business Organization Officer
404.590.4542
erik@ikeepitclassic.com
Rafielle Kirkland
Founder and CEO
404.590.4542
rafielle@ikeepitclassic.com
Patricia Randolph
Business Development Officer
404.590.4542
patricia@ikeepitclassic.com
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