I led the Monetization and Revenue Models seminar of Enterprise Ireland's iGap startup bootcamp in November in Dublin. It makes me think I should develop a standardized speech called Revenue in Context. You can't understand your own funnel if you don't understand your customer's funnel.
4. Ours is not to reason why,
Just to sell âem
what they wanna buy.
Sunday, November 21, 2010
5. Biases and bio
⢠18+ years of startups
⢠Thousands of errors
⢠Selling prevented
thousands more
Sunday, November 21, 2010
6. Before we even start
⢠Why make money now?
⢠Where can you get when you sell, and
where canât you get?
⢠How many models can I pick?
Sunday, November 21, 2010
11. Your Revenue has a Context
⢠Increase a Businessâs Sales Directly
⢠Increase a Businessâs Potential Sales
⢠Reduce a Businessâs Churn
⢠Reduce a Businessâs or Consumerâs Cost
⢠Make a Consumer Happy, Safe, Healthy ...
Sunday, November 21, 2010
39. Ad units
Custom vs. Standard
Sunday, November 21, 2010
40. Where do you ďŹt? In which
funnel and how directly do you
touch the end user?
Exercise
Sunday, November 21, 2010
41. Bonus! Network Effect
⢠Sell to create a unique network of
customers
⢠Link those customers in a way incumbents
donât have permission to
Sunday, November 21, 2010