Case study on 'Boishakh hok Shobar' by TEN's 360

1. Client: VisaThing!
Campaign: বৈশাখ হ াক সৈার
Timeline: March-April, 2017

3.  Campaign Link:
https://www.facebook.com/VisaThing/videos/1317378665014542/
 Youtube Link: https://www.youtube.com/watch?v=h22PHXiiXcg

4. Background
 Visathing! is a Premium Visa Application Center recognized for serving
Bangladeshi Citizens with ‘Visa logistics Support’ for 70+ countries which
don’t have Embassies in Dhaka.
 The client wanted to create a video which will help the society and increase
Facebook engagement in low budget.
 The target people were 20-50 years of people all around the country.

5. Objective
 Festivals are not always for everyone. For some people it is a
day full of joy and for some people it is a day to work harder
and get some extra income.
 The company wanted to inspire people to share the joy of
pahela baishakh among all types of people in the society.

6. Idea
 The idea was to make a video of upper class and lower class
people which will portray the differences between celebration of
Pahela Baishakh through interviews and other usual activities.
Also to ask the audience if they can share the joy of Pahela
Baishakh with the deprived of the society by sharing previous
festival cloths, festival foods or some money and share the
picture in the page. Top 5 best photographs received special
gifts from VisaThing!

7. Execution
 Our creative team made a proposal for a video based on
festivity of the average income people and the deprived ones.
We proposed a hashtag #বৈশাখহ াকসৈার
(#BaishakhHokShobar). Our in house Production team made
a short video to compare the festivity. The video was made by
keeping it as close to real life experiences as possible. Most of
the interviews were actual and some did act on it. We kept the
budget of the client in mind to make this video.

8. Result
 The video is still the most watched video in VisaThing’s
Facebook Page having around 270,000 organic views. The
company had a really good response and engagement in their
facebook page. In this campaign time, the page received
around 10,000 organic likes. Many people shared money,
cloths and food before and during pahela baishakh and more
than 50 people sent pictures of them sharing the joy of pahela
baishakh.