Rafael Lizárraga

Mexico City Area, Mexico Mexico

Lean Startup Consultant - Marketing Hacker - Country Manager at ktc

Advertising / Marketing / PR

Marketing Strategies Architect since 1996. I am passionate regarding the impact of technology in business processes and human life itself. I like to write about innovation, business strategy and digital marketing. As Country Manager at ktc, I contribute with keen insights to generate new business value propositions and marketing hacks for our clients. I have worked for all kind of industries: Pharma, Finance, Automotive, CPG, Education. And also have helped several brands in their digital strategies: Head & Shoulders, AeroMexico, BBVA Bancomer, Profuturo, Suzuki, OldSpice, Slim-Fast, Roche, Bayer, Oral-b, AIG, ITAM, GSK, just to name a few.