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Who's your daddy?

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RADU ZMEUREANU
RADU ZMEUREANU
BusinessTechnologie
1 von 77
WHO’S YOUR DADDY?
IS IT ADVERTISING?
REACH + FREQUENCY + INTERRUPTION
BIG BUDGETS
HOT MODELS
BABES, BABIES AND ANIMALS
EVERYONE IS SHOUTING
SOMETIMES IT WORKS.
WHO’S YOUR DADDY?
IS IT YOUR PRODUCT?
IT’S SO F***EN COOL
EVERYONE WANTS YOU
IF YOU BUILD IT THEY WILL COME
WHO’S YOUR DADDY?
IS IT THE COMMUNITY?
BUY IT USE IT BREAK IT FIX IT
CONVERSATIONS
STOP TALKING TO YOURSELF
“BUILD COMMUNITIES FOR ONLINE BRANDS”
WHO’S YOUR DADDY?
YOUR AGENCY?
HYPE CRAZED MEDIA AFICIONADOS
AND TECHNOLOGY OPPORTUNISTS?
MEDIA AGENCIES?
SOCIAL MEDIA STRATEGISTS?
INTERACTIVE AGENCIES?
BRAND AGENCIES?
PUBLIC RELATIONS?
THE NEWEST COOLEST TECHNOLOGY?
MARKET RESEARCH?
FACE IT
MARKETING MIGHT NOT SAVE YOU
TAKE A MOMENT
AND START BREATHING AGAIN
COMMUNITIES DON’T MEAN ANYTHING
IF NO ONE CARES ABOUT YOU.
IF YOU DONT DELIVER A GREAT EXPERIENCE
NO ONE WILL CARE ABOUT YOU.
WHO CARES ABOUT ADVERTISING
IF YOUR PRODUCT SUCKS
IF YOUR BRAND SUCKS.
THINK OUTSIDE THE MARKETING BOX
AND GET RID OF SENSELESS JARGON
WHO’S YOUR DADDY?
DO YOU CARE ENOUGH
FOR PEOPLE TO CARE BACK?
MAYBE MARKETING ISNT THE RIGHT WORD ANYMORE
PRODUCT PLACE PROMOTION PRICE
AND SPENDING LOTS OF $
LET ME TELL YOU
WHO YOUR DADDY IS
PEOPLE
HUMANS
FULL OF EMOTIONS
AND DAILY REALITIES
MOST DON’T FIT IN YOUR PERSONA PROFILES
PEOPLE YOU HARDLY KNOW
PEOPLE THAT PAY FOR YOUR JOB
PEOPLE THAT CREATE AD INVENTORY
AND TUNE OUT WHEN YOUR ADS SUCK
PEOPLE THAT LAUGH
PEOPLE THAT BUY YOUR STUFF
OR DON’T
PEOPLE THAT LOVE YOU
AND SOME THAT DONT CARE.
YOUR PRIORITY
IS TO MAKE THEM HAPPY
OR AT LEAST CARE ABOUT YOU.
THEY CREATE VALUE FOR YOU
SO GIVE THEM A REASON TO DO IT.
REDEFINE MARKETING
RELEVANCE DISTRIBUTION QUALITY EXPERIENCE
THERE ARE NO QUICK SOLUTIONS
THERE IS NO RECIPE
IT’S MUCH SIMPLER
TRUST YOUR GUT FEELING
WHO’S YOUR DADDY?

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