3. The team & jobs Producer Presenter (or presenters) Technical Operator (Studio Manager) Content producer Research Recorded Features Online Content Planning Scripts Creative ideas Show format
6. Production Planning Allocate Roles & Responsibilities Set Deadlines Maintain and submit a log of activity Meet often Write and submit a programme treatment / concept Have a plan Know what your programme is about
7. Programme Content Consider: Team skills / resources The audience Time slot OFCOM codes Content: Live / Pre-rec Interviews Packages Reviews Sketches OB inserts What is your programme going to do? Be ambitious Be creative
8. Running orders / ClocksPlanning Paper Running Order List items and timings / start times Scripts Cues / contacts/ ID numbers Links One thought Where’s the exit Programme Clock On paper and RCS
11. RAJAR Reach The number who listen to a station in a defined period Share That stations share of local listening Hours How long the station is listened to, in total, individually = share
12. Building the hour Worry about the stuff between the music Menu and signpost Build towards key features Avoid clutter Flow and progression – everything makes sense Less is More Are you making me care? Are you involving me?
14. content Think outside the box Audience expectations what are they talking about what matters to them What’s the best way to tell this story Make it make me listen Don’t bore yourselves Don’t indulge in radio incest
15. Where do ideas come from? Read everything Watch everything Hang out with normal people (have a life outside radio) Ask what the stories mean FOR YOUR LISTENER Be curious “You have to hit listeners over the head with what you’re doing…make your station sound different. I’ve always been able to figure out what people like, what’s going to catch on and be popular… stay ahead of the curve” Scott Shannon
16. Valerie Geller suggests Your Life Overheard/Observed News you’d talk about off-air “in each case find the Universal Angle… a common thread or dynamic that affects everyone. Often the details of a story are interesting only to the participants and are no-one else’s business. While the personal is universal, the private can be boring”
