Twitter 101 - Rules of the Road
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Delivered at NERCOMP "Tweet this SIG!" May 9, 2012
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Twitter 101 - Rules of the Road
- 1. Twitter 101: The Rules of the Road Georgiana Cohen @radiofreegeorgy / @crosstowncomm #TwSIG May 9, 2012 Evaluation Survey: http://bit.ly/nercomp_tweet
- 3. #TwSIG @radiofreegeorgy What is social media? Using the web to have conversations with people. 3
- 4. #TwSIG @radiofreegeorgy What is social media? 4
- 5. #TwSIG @radiofreegeorgy Twitter facts Connect with people and organizations through the exchange of short (140 characters) messages. 5
- 7. #TwSIG @radiofreegeorgy Twitter facts • b. March 2006 • 140+ million users • Origins in texting • High frequency • Conversational • Pervasive, portable and (potentially) viral 7
- 8. #TwSIG @radiofreegeorgy Twitter facts • 89% of Americans 12+ are familiar with Twitter, while 10% use the service • 44% of ALL 12+ Americans report seeing tweets in other media (radio, TV, newspaper or other websites) “Almost Every Day” • 80% of Americans overall claim to have ever seen tweets in other media Via http://brandsavant.com/why-twitter-is-bigger-than-you-think/ 8
- 9. #hashtag @radiofreegeorgy Twitter facts • Conversational • High frequency • Thrives on retweeting (RT) 9
- 10. #TwSIG @radiofreegeorgy Setting up your Twitter account 10
- 11. #TwSIG @radiofreegeorgy Setting up your Twitter account Background image 11
- 12. #hashtag @radiofreegeorgy Display name Setting up your Twitter account & username Bio, URL, location Avatar Follows Text Colors Favorites Tweet and lists 12
- 13. Direct messages Spam and abuse Lists 13
- 15. Retweets @ Hashtag 140 Short URL characters 15
- 16. Trending topics 16
- 17. #TwSIG @radiofreegeorgy Value of Twitter search < Screenshot > 17
- 18. #TwSIG @radiofreegeorgy Value of Twitter search < Screenshot > 18
- 19. #TwSIG @radiofreegeorgy Twitter apps and tools Tweetdeck Apps Hootsuite 19
- 20. #TwSIG @radiofreegeorgy Twitter apps and tools Tweetdeck Apps Hootsuite 20
- 21. #TwSIG @radiofreegeorgy Twitter apps and tools Tweet Button 21
- 22. #TwSIG @radiofreegeorgy Twitter apps and tools Follow Button 22
- 23. #TwSIG @radiofreegeorgy Philosophy of Twitter • Accessible • Present • Responsive • Conversational • Personable • Community-centric • Real-time http://www.flickr.com/photos/mukluk/174688752/ 23
- 24. #TwSIG @radiofreegeorgy Using Twitter • Follow and engage to build community and develop relationships Twitter Feed • Share information • Publish content • Promote events • Ask questions • Spread messages • Reinforce the brand http://www.flickr.com/photos/j_benson/3491671116/ 24
- 25. #TwSIG @radiofreegeorgy Planning content for Twitter • Goals • Audience • Messages • Editorial calendar • Style guide • Measurement http://www.flickr.com/photos/wscullin/3770015203/ 25
- 26. #TwSIG @radiofreegeorgy Style for Twitter Voice and tone should reflect brand character http://www.flickr.com/photos/marvinkuo/3692938632/ 26
- 27. #TwSIG @radiofreegeorgy Managing Twitter “And you may ask yourself, how do I work this?” 27
- 28. #TwSIG @radiofreegeorgy Best practices • Listen first, talk second • Be responsive • Be forthcoming • Be present in real-time • Acknowledge community • Think twice, publish once • Integrated communications • Let go http://www.flickr.com/photos/ldcross/2563317121/in/photostream/ 28
- 29. #TwSIG @radiofreegeorgy Best practices Beware of robots! http://www.flickr.com/photos/davedehetre/4440211085/ 29
- 30. #TwSIG @radiofreegeorgy Best practices Learn, play, experiment, connect and have fun! 30
- 31. Thank you! www.takethecrosstown.com @radiofreegeorgy / @crosstowncomm Evaluation Survey: http://bit.ly/nercomp_tweet
Hinweis der Redaktion
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- In the past few years, Twitter has become ubiquitous. From celebrities to major events to advertising, the language and content of Twitter is permeating our culture, and higher education is no exception. But learning about Twitter is like learning how to drive a car: there are tons of amazing places it can take us, but first we need to learn the rules of the road.\n
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- 1600x1200 pixels\nDon&#x2019;t make the background too busy, as only the borders of it will typically be visible around the main well and sidebar.\n
- Avatar - Displays at 48x48 pixels (but upload a larger version); Only use images in the public domain or to which you own the rights - do NOT be an egg!\nLocation, Bio, URL: Bio limit: 160 characters Bio best practices: Who you are, what you do, hours, account manager - SEARCHABLE\nFollows: don&#x2019;t rely on follower count - quality over quantity\nDisplay Name: 20 characters\nUsername: 15 characters (you can change this)\nColors: Background, Text, Links, Sidebar, Sidebar Border \nLists - can view in Tweetdeck or Hootsuite\n
- internal and external uses\n
- d user\nprivate message\n
- RTs: MTs; Old style or new style - powerful - sharing language of Twitter\n@ - called a mention or an at-reply\nHashtags - social organization - trending topics\n
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- listening \nmonitoring - sentiment, crisis, real-time news and information, vicarious experience\nplatform for engagement; platform for curation\n
- listening \nmonitoring - affinity, sentiment, crisis, real-time news and information, vicarious experience\nplatform for engagement; platform for curation and content discovery\n
- Tweetdeck, Hootsuite, Twitter apps\nRowfeeder - track hashtags\nhttp://www.socialbro.com/\nTwitter widget embeds\nTweet Button\nmobile/desktop\n
- Tweetdeck, Hootsuite, Twitter apps\nRowfeeder - track hashtags\nhttp://www.socialbro.com/\nTwitter widget embeds\nTweet Button\nmobile/desktop\n
- Tweetdeck, Hootsuite, Twitter apps\nRowfeeder - track hashtags\nTwitter widget embeds\nTweet Button\nmobile/desktop\n
- Tweetdeck, Hootsuite, Twitter apps\nRowfeeder - track hashtags\nTwitter widget embeds\nTweet Button\nmobile/desktop\n
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- follow and engage - see who likedminded peopel or groups follow, or discover via search\npublish content - photos/videos\n
- You need a strategy, you need a plan - serendipity is part of it, and even that you have to plan for by being attentive and listening\nTwitter is not an end in itself. Goals before tools!\nAudience - who are you talking to? Who do you want to reach? Are they on Twitter?\nMessages - what do you want to say?\nEditorial calendar - frequency, calendar milestones\nMeasurement - No Twitter analytics yet - followers are not a valid measure - measure how Twitter helps you achieve organizational objectives. certain metrics from Twitter may help indciate that, e.g. new followers after a newsletter push, new followers that are prospective students, retweets spreading news, correlating to more page views, bit.ly hits - Hootsuite has built in measurement - track growth over time\n\n
- be responsive\nvoice and tone\nNo text speak\n Use proper case and punctuation\n Don&#x2019;t over-abbreviate\n
- Who will manage our Twitter account?\n How much time do we have to manage Twitter?\n How will we plan and coordinate?\n How do decide what to publish?\n
- forthcoming - reliable, approachable, open, communicative\ncommunity - share their content and ideas, acknowledge them, reach out to them\nthink twice, publish once - add value!\ninteg&#x2019;d comms - promote via other channels; complementary content publishing, cross-promotion\nlet go - To publish is to relinquish sole control of an idea. people can react, remix, reshare. be prepared for that.\n
- Beware of robots!\nRobots != human\n
- Don&#x2019;t make the background too busy, as only the borders of it will typically be visible around the main well and sidebar.\n
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