Programme development in the age of potcasting - session at Radiodays Europe in Dublin 23 - 25 March 2014, by Chris Bannon, vice president, WNYC, New York, USA

1. Programme development
in the age of podcasting
Chris Bannon, VP, WNYC, New York, USA
#rde14

3. 1#
PUBLIC RADIO STATION
IN THE USA
#
(WNYC FM, Weekly Cume, Fall 2013)
LARGEST
AUDIENCE IN AMERICA
PUBLIC RADIO STATION
IN THE USA(WQXR FM, Weekly Cume, Fall 2013)

4. IN DIGITAL AUDIO
#1PODCASTS
iTUNES
(Radiolab & Freakonomics Podcasts, 2010-2013)
#
CLASSICALMUSIC STREAM IN THE USA
(WQXR Monthly Stream Sessions, U.S. Classical Music Station Survey, 2013)
LEADER

5. MONTHLY DIGITAL IMPRESSIONS
27,500,000

6. BRANDS
375+ HRS of Programming/Week
NEWS/CULTURE

7. POWERHOUSE POTENTIAL
Internal talent
and ideas
Co-
production
partnerships
“Acquired”
podcasts
Class of FY14 Checkpoint Checkpoint
OUR APPROACH: build a portfolio of new shows with

8. What is a POWERHOUSE BRAND?
Meets our mission & is New York-centric (intellectually & emotionally)
Reaches young & diverse audiences (30-40)
Engages to create powerful loyalty (= sustainable financially)
Offers multiple platform experiences (live events & digital)
Can be distributed directly to the audience
Supports women’s voices and diversity
1
2
3
4
5
6

9. Initial screen
First checkpoint
Red light decision
Annual review
1
2
3
4
4
Powerhouse
Mid-tier
Discontinue
12-18 months 3-4 years
DISCIPLINE & FLEXIBILITY
Structured process provides both

10. Freakonomics.com
Radio Guest
Book Series
Podcast
Podcast
Radio Series
NYTimes Column
CASE STUDY:

11. DIGITAL FIRST
DISTRIBUTION AND
CONTENT PARTNERSHIPS
EVERY SHOW
SUCCESS STRATEGIES

12. THE
MEMBERSHIP
UNDERWRITING
ECONOMIC MODEL

13. THE FUTURE
POWERHOUSE BRAND POTENTIAL
MISSION COMPATIBILITY
HIGH PERSONALITY VEHICLES
ROOM FOR US TO ADD VALUE
CONTENT HAS POTENTIAL FOR
DEEP AUDIENCE ENGAGEMENT
CONTENT GENERATES HIGH LOYALTY
Youthful 90-year-old
media operation seeks…

14. Questions?