Four steps along the path to a service broker model.

1. How to Meet the Growing
Demands on IT
Four Steps Along the Path

2. Goals of Enterprise IT Organizations
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1. Help grow the business
2. Meet user requests faster
3. Promote good governance
4. Do everything faster, better, and cheaper

3. Yet IT Teams Are Stuck…
30%
On strategic challenge of
growing the business
Jason Hiner, “IT’s new holy grail: Break out of the 70% maintenance loop,”
Tech Sanity Check blog, TechRepublic.com, 11 May 2010
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70%
On the routine busywork of
running the business

4. IT Organizations Must Evolve
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Modern
Approach
Broke of the best
providers to deliver
the best services
(e.g., onsite, off-site,
private, public,
or hybrid cloud)
Traditional
Approach
Manager of on-premises
hardware
and software

5. CIOs Have Concerns
CIO survey reveals 26% of IT
teams already operate as a
service broker…
…while another 30% are
actively considering this role.
- IDG Research
IDG Research Group, CIO Survey, May 2013
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26%
30%

6. • To evolve IT from routine maintenance of existing
operations to higher-value activities that will improve
efficiency and increase top-line revenues.
• By becoming a service broker, IT is better positioned to
meet future challenges.
6
Why Become a Service Broker?
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7. Steps to Becoming a Service Broker
Four possible configurations for managing enterprise infrastructure that puts
your IT team on the service broker path:
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1
2
3
4
Virtualized, on-premises data center
A flexible way to extend your data center
Adding an orchestration tool
A smooth path to the cloud

8. Virtualized On-Premises Data Center
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• Gain cost and operational benefits
• Use tools such as VMware vSphere® Web
Client to help IT manage the on-premises
environment
• Be able to use only customer management
tools to manage on-premises servers, which
may not be enough to grow your business

9. A Flexible Way to Extend Your Data Center
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• Outsource workloads to quickly expand
current data center capacity with no CapEx,
“rip-and-replace” and retraining headaches
• Use Dedicated VMware® vCenter Server™
offering from Rackspace, which directly
exposes the VMware vSphere® API to your
team
• Enable your IT team to monitor and control
your VMware environment in the external
data center as if it was onsite

10. www.rackspace.com 10
Options for Managing and Locating Workloads
The choice between on-premises and managed hosting helps IT deliver faster
and more effectively, and gain time to focus on more strategic projects.
Column A: Management Column B: Location
Customer’s management tools On-premises virtualization
Hosted virtualization
Pick 1 option from Column A + 1 option from Column B (2 options total)

11. Adding an Orchestration Tool
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• Gain more power and flexibility with another
layer of management that can reduce the
cost, complexity and time for delivering IT
services
• Streamline many processes, while leveraging
your existing investment in VMware
technology (e.g. provide a self-service portal)
• Make IT services more portable so it is easier
to broker services from third-party vendors—
all while maintaining control
• Use the same tools and workflows without
retraining

12. www.rackspace.com 12
More Options for Managing and Locating Workloads
The choice helps IT become even more effective as a service broker
and save even more time and money.
Column A: Management Column B: Location
Customer’s management tools On-premises virtualization
Customer’s orchestration tool Hosted virtualization
Pick 1 option from Column A + 1 option from Column B (2 options total)

13. Extend Your Service Portfolio
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Show or chargeback costs to users with metering and reporting
• Most orchestration tools provide chargeback features, as well as clear dashboards and calculators for tracking usage of
both on-premises and hosted infrastructure and attaching costs to that use.
• Tracking the real-time costs of IT services shows end users the scope and costs of their requirements for processing
and storage.
Provide authorized end users with their own self-service portal
• An orchestration tool enables end users to provision their own compute instances, either on-premises or in the
Rackspace data center (e.g., spinning up new VMs and choosing the best environment for any new workload based on
cost, technology platform, and SLA criteria).
• IT can use policies and permissions to control how end users consume resources.
Availability / performance
• With accurate chargebacks to departments, and quick and easy self-serve provisioning, much of the pressure for
rogue IT dissipates.
• When teams can get what they need from IT, quickly and efficiently, shadow IT is unnecessary.

14. A Smooth Path to the Cloud
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• Assign any new workload to the most
effective environment, regardless of location
• Choose any of these options
– Within the traditional on-premises data center
– In a managed, VMware powered environment
hosted by a reliable partner
– In a private cloud, with effective security managed
by a seasoned service provider
– In the public cloud, with elastic capacity to
accommodate any spikes in demand

15. For any workload, enable IT to…
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Maintain the same
governance, giving IT
the best of both
worlds: all the control
and agility required,
and a reliable
infrastructure with all
the expertise and
support needed
through the transition
Use the same
orchestration tool to
provision and control
compute resources,
and manage
everything across
heterogeneous
clouds—and even
multiple vendors—from
a single pane of glass
Get cost-effective
pricing, quick
provisioning and a
stable environment
Gain a truly “hybrid”
approach to the cloud
that frees up IT to
address revenue-generating
projects,
create or roll out new
applications, and
devote resources to
more strategic projects

16. Even More Options for Managing and Locating Workloads
Each configuration double the available options for managing and locating workloads, moving
your IT organization closer to becoming a service broker
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Column A: Management Column B: Location
Customer’s management tools On-premises virtualization
Customer’s orchestration tool Hosted virtualization
Hosted private cloud
Hosted virtualization
Pick 1 option from Column A + 1 option from Column B (2 options total)

17. Does your organization need help with innovative
ways to meet the growing demands of IT?
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18. Next Steps
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Rackspace has expertise in building solutions that help
overcome the challenge of growing IT demands.
Contact Rackspace or read more at
How to Meet the Growing Demands on IT – White Paper
Call Rackspace at 800-961-2888 to get started today.

19. We Serve FORTUNE®
60%OF100
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About Rackspace
Global Footprint
Customers in
120+ Countries
9 Worldwide
Data Centers
$1.7B Annualized Revenue
THE
Nearly 6,000 Rackers
200,000+ Customers
90,000+ Servers
26,000+ VM
≅70 PB Stored
Portfolio of
Hosted Solutions
Dedicated - Cloud - Hybrid
OVER

20. www.rackspace.com 20
About Rackspace
Founder
OpenStack®
Open source software for building private and public clouds
A Leader in the Magic
Quadrant for Cloud-Enabled
Managed Hosting, 2014
North America & Europe
Named a Top Performer for Hosted
Private Cloud by Forrester Research Inc.
in “The Forrester Wave™: Q1 2013

21. THANK YOU
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