2. Rackspace – the next phase
TOBY OWEN HEAD OF BIG DATA STRATEGY
Agenda
MORNING
What to look for in a cloud service provider
DANIEL BEAZER ANALYST, STRUCTURE RESEARCH
Architecture and the pillars of cloudiness
NIKKI TIRADO PRODUCT TRAINER
BREAK
8. When you get back to the office
slideshare.net/rackspace-academy
rackspace.co.uk/academy
9. 1
America Square London EC3 12th May, 2014
Rackpace Unlocked
What are businesses looking
for from the cloud?
10. What we are told
• No one wants hardware
• Everything is/will move to the cloud
• SaaS is replacing traditional software
• Cloud is cheap
• Open source is cheaper
• Microsoft, big vendors dead/dying
• SIs also dead
• Private cloud is so 2008
• CIOs must do x y and z
I spoke to over 40 IT directors and …….
………(p.s. buyers are liars)
‘My CEO drives me
mad telling me cloud
is cheap and we
have to move
everything there’
11. 5
A reality check
2013 2014 2015 CAGR
Cloud £180mn £240mn £570mn 35%
Hosting £1.6bn £1.8bn £2.3bn 12%
Co-lo £0.9bn £1.0bn £1.1bn 19%
2013 2014 2015 CAGR
Shared £434mn £474mn £571mn 9%
Dedicated £171mn £189mn £207mn 9%
Virtual £91mn £102mn £110mn 15%
Managed £1.0bn £1.2bn £1.5bn 22%
‘It’s good to have this conversation, I hardly ever
think about the infrastructure my applications sit
on, it’s such a tiny part of my budget’
12. 13
What they like/care about
• Right platform for the right application
• Commodity IT vs critical
• ‘Just needs to work’, ‘good enough’
• SLAs
• Network
• Sweating assets
• Help me win the PCWorld argument
• Tell us what you do well
• Availability
• Integrated technology stacks
‘Please don’t sell me a virtual server and then
tell me it takes four weeks to deliver it’
13. 13
What they don’t care about
• Shared
• High performance
• Low expectations in shared
• Data transformation means hosting
• Security, compliance
• Senior management putting IT in a box
• TCO tools, free POCs
• Migration
• Finger pointing when it goes wrong
• Sweat the asset
• Managing multiple vendors
‘Sales gives away our technology for free and
it’s the highest margin part of the business’
15. 9
Some trends in enterprise
• Enterprise equals private cloud
• VMWare sales, OpenStack, Citrix sales tell a story
• Business analytics
• Moving towards agile IT, means uncoupling
• Data transformation integration
• Latency an issue, need that fibre X connect
• SaaS disappointment
• £50k integration charge
• Vendor lock-in: try moving after 2 years
• Open source
• Vendors can behave in a old fashioned ways
• In storage, Lego can be cheaper than the cloud
• Big vendors outsourcing disruption/innovation
‘Public cloud? That’s for LAMP stack, right?
16. 9
Some questions to ask
• How many products did you release in the last year?
• Can you give us your three year availability history?
• Can you gives us your sales headcount for the last 3
years?
• If your cloud node goes down before Xmas how much
will you pay me?
• Will the sales rep I am talking to answer the phone
when I have signed?
• Can you guarantee performance? How?
• Can you walk me through what happens if I decide to
leave
• Can you guarantee none of my data will remain on your
platform once I am gone
23. Our Strategy
FANATICAL SUPPORT
We will grow Fanatical Support up the stack to do the “hard things” for
our customers, especially around the emerging open source stack.
INTEGRATED HYBRID PORTFOLIO
We will have the highest performing infrastructure delivering compute,
storage and network across single AND multitenant resources.
OPEN & STANDARD TECHNOLOGIES
We will embrace emerging, high growth technologies and make them
available across our industry leading infrastructure portfolio.
24. Our Vision:
TO BE RECOGNISED AS ONE OF THE
WORLD’S GREATEST
SERVICE COMPANIES
30. A Company Of Specialists
HYBRID CLOUD
FANATICAL
SUPPORT
=
SPECIALIST
EXPERTISE
MySQL
Hadoop
MongoDB
Redis …
OPEN &
STANDARD
TECHS
30
PRIVATE CLOUD RACKCONNECT® PUBLIC CLOUD
DEVOPS VMWare
DIGITAL /
eCommerce
DATA
STORES /
BIG DATA
Magento
Hygris
Percona
Drupal …
vCenter
ESX
Windows
Linux …
Git
Jenkins
Chef
Puppet …
61. About Me
• From India
• 9 years in Texas
• 4+ in UK
• 10+ years in IT
• 6+ years Racker
• Specialties; Linux, OpenStack,
Automation, DevOps
linkedin.com/in/rajansriram
@sriramrajan
SRI
RAJANPRINCIPLE ENGINEER
79. PUTTING IT TOGETHER
81
Code
Management
Workflow
WEB ROLE APP ROLE DB ROLE
Production
Services
Versioning
Branching
Peer Review
Deployment
Workflow
Manual or Automated
Acceptance test
Security validations
Monitoring
Dashboard
Release Notes
Documentation
Configuration
Management
Local
Tests
Functional Tests
Integration Tests
Notifications