1. Becky Ament
Rachelle Lamothe

2. Company Overview


3. What do we really do? 
 We are a family owned and operated home care
company that will only give your loved ones the up
most, professional and loving care.
 Whether its spending a few hours as a companion or
24/7 care, we will find the perfect match so it’s one
less thing you need to worry about

4. Background 
 Established in 2010 by Ellen and Robert Simon in
Wheeling, IL
 Dedicated in honor of their parents, Harry (Papa) &
Anita Picker And Louis and Annette Simon
 Servicing Chicago’s Northwest Suburbs

5. The Inspiration

 Harry Picker
 February 16 1916-
January 1, 2010
 Husband Father,
Grandfather, and most
incredible man in the
world.
 Our goal is to keep all
papas and nanas safe
and comfortable

6. Demographics 
 Male and Female
 Sandwich generation seeking care for their parents

7. Business Objectives 
 Perspective Clients may not be as tuned into social
media as we would like
 Limited Marketing Budget
 May need to target grandkids of patients
 Clients turnover due to hospitalization
 Pricing

8. Social Media
Opportunities


9. Social Media
Recommendations 
 In order to gain new market share and client base,
we will for focusing on the following social media
tactics:
 Facebook
 Linked In
 Blog
 Flickr
 YouTube

10. Facebook Today

 61 Likes
 34 Friends
 0 interactions
And conversation

11. Facebook Goals 
 Grow number of likes and friends
 Increase our People talking about us score
 Become a local household name
 Keep the conversation going

12. What we can do better
on Linked In

 Increase business
relationships
 Start posting job
opportunities
 Join networking
events and groups
to grow brand
awareness

13. Developing a Blog

 Words directly from the
owner, Ellen on why she
is in the business
 What struggles she faces
 How she relates to clients
 Pure heart and soul into
For Papa’s Sake
 Not just another company

14. Flickr

How can we utilize Flickr?
Share pictures of caregivers and clients
Post pictures of events and charity offerings
Allow people into the inside world of For Papa’s Sake

15. YouTube 
 Share videos of:
 Trainings
 New hire orientations
 New clients or caregiver interviews
 Speakers
 Any important message that we want to get out to our
customers

16. Measuring Success 
 Facebook Likes and Friends
 YouTube Views and shares
 Flickr followers
 Blog followers and responses
 Linked in requests
 Most importantly….Increase of clients through social
media

17. Where are we, How will
we get there?


18. Next Steps


19. Thank You!