Media & Entertainment

1. Media & Entertainment
Introduction to the
Media & Entertainment
Industry

2. Table of Contents
S. No. Content Page No.
1 Growth Prospects in M&E Industry 3-7
2 Job Description 9
3 Education & Experience 10
4 Required Skill Set 11
5 Compensation Plan, Location 12

3. Growth Prospects in Media and
Entertainment Industry -

4. • According to a report by CII-AT Kearney, the share of international markets
in total box office collections was estimated to increase from 8% in 2006
to 15% in 2010; still growing with a rapid Speed.
• Out of home advertising revenue rose 4.2 percent in the first quarter of
2011
• Indian media industry jumps 11% : KPMG
• According to KPMG-FICCI report –
 Indian M&E industry will grow at a compounded annual growth
rate of 13 percent per annum through 2014 to reach INR 1.1 trillion.
 TV industry is estimated to have reached a size of INR 257 billion, a
growth of 6.8 percent over 2008. Expected to grow at the rate of 15
percent over 2010-14 and reach a size of INR 521 billion in 2014

5.  Print Industry had a growth of 2% in 2009 & reached around INR 175 billion
size; projected to grow at a CAGR of 9 percent over the next five years and
reach around INR 269 billion in size by 2014
 Radio Industry has grown at a CAGR of 9% over 2009 and reached a size of
INR 7.8 billion by end of 2009, and estimated to grow by 16% by 2014
 Music industry was estimated at around INR 8.3 billion in 2009, up
from INR 7.3 billion in 2008, implying a growth of 14 percent during the
period and estimated to grow 16% by 2014
 Gaming’s the biggest growth area: 22% growth in 2009, it is expected to
grow at a CAGR of 32 percent in the next 5 years to reach INR 32 billion
by 2014
 Internet advertising is only about 1% of the total M&E revenues in
2009, and is only expected to go up to 3% by 2014. But its small base, is
expected to grow the fastest at a CAGR of 29.6%over the next 5 years.

6. The sector wise breakdown chart

7. India's Anomalous Media Industry
sees Go-Go Growth!!

8. Associate: Inventory Development
(Selection Perspective)

9. Job Description
• Run a series of inventory reports on daily, weekly, or monthly basis and perform
detailed analysis of item performance.
• Need to analyze which kind of site can be created for certain events and negotiate on a
day to day basis with various vendors/ inventory owners
• Identify ‘heavy’ and ‘low turn’ inventory items and maintain communication reports for
sales team.
• Raising invoices to the vendors as per plans and coordinating with Accounts
Department on billing matters.
• Laisoning with account relationship team with regards to all matters concerning the
campaign at the pre, during and post stage.
• Meet, build and maintain relationships with Presidents of all RWA’s and the vendors for
ensuring Ethos to be the preferred media option for them
• Responsible for site and vendor generation and negotiating the terms of agreements
with various vendors
• Maintain good relations with the vendors and get the best media pan India basis
• Develop accurate, consistent, and enhancements to the inventory reporting structure.
• Perform inventory adjustments (quantity and price variance analysis)
• Perform visual validation of received inventories from various vendors
• Maintain track of the sites being utilized of various vendors and giving them a timely
update of the start and end of the campaign

10. Education & Experience
• The candidate must have a Bachelors Degree or a post
Graduation (preferred MBA)
• Possess strong verbal and written communication skills;
• demonstrated ability to organize vast amounts of data;
• demonstrate ability to multi-task several priorities and
possess solid time management skills
• Capable of working the entire MS Office suite, especially
Excel

11. Required skill set
• Aggressive, confident and polished
• Good communication skills
• Have an attitude and possess confidence to meet the Presidents of RWA’s
• Analytical & problem resolution skills
• Have good negotiation skills
• Is able to work in pressure and at any moment of the day
• Should be able to work for long hours and even on weekends
• should possess good report writing skills
• possess an eye for detail

12. Compensation Plan-
• The compensation plan will include a base
salary of 3.2 lacs (20 k in hand) plus
reimbursements
Location – Delhi