1. An Overview to my Digital Marketing Experience (includes website
creation, Facebook marketing & e-mail campaigns etc.)

2. Product: Website (with html) Substitute Event
Client: Scarborough Campus Chinese Club Promotion Banner
Objectives: Branding & communication
Year: 2009

3. Product: Website (with html – other pages) Interactive magazines with Flash
Links to other student
associations to Facebook Page
improve SEO ranking incorporated

4. Product: Website (with wordpress)
Client: University-idol Singing Competition
Objectives: Event promotion, event info
updates and press relations
Year: 2010 (out of maintenance)
Everything
about the
competition
from the
schedule to the
beneficiary
profile to past
event captures
Posts featuring
latest event news
Contestant's
profiles linking
to their personal
fanpages
Facebook Page
Box

5. Product: Facebook Fanpage
Client: “Next” Youth Summer Camp 2011
Objectives: Event promotion & create pre-event anticipation
Year: 2011
Event Photos
Prep Photos
Mini photo
games to create
hype before the
event
The wall

6. Product: Facebook Fanpage (cont) Event countdown clock
Use customized “non-fan”
Landing Page to Customized Landing
encourage “Likes” Page for “fans”
Suggest ways to get
involved

7. Product: Email Campaign (with Mailchimp)
Client: Harmony Youth Fellowship at MCCC
Objectives: Members engagement
Year: 2011
A response report for analysis
RSVP button for easy
registration
Social Media app for
content sharing