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1. Ross Sleight

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SOCIAL MOBILE THOUGHT MiM 2012 Ross Sleight | Chief Strategy Officer | 22.03.2012 Confidential. © Somo Ltd. 2012 Confidential. © Somo Ltd. 2012
SOCIAL MOBILE – NOT AS AN ADJUNCT FOR ONLINE Confidential. © Somo Ltd. 2012
MOBILE FIRST 5M 15 M 27 M They all address a (niche) behaviour that can be enhanced by functions of social media Confidential. © Somo Ltd. 2012
MARKETS WITHIN NICHES Confidential. © Somo Ltd. 2012
LEVERAGING TECHNOLOGY IS NOT ENOUGH Confidential. © Somo Ltd. 2012
DEVICE USAGE TIMES Day in the Life of Device Usage - Weekday 35% 30% % of Interactions 25% 20% 15% 10% 5% 0% Night Time 1- Early Morning Morning 7-9am Late morning Early Afternoon 4- Early Evening Late Evening 3am 4-6am 10am-12am Afternoon 6pm 7-9pm 10-12pm 1pm-3pm Desktop Mobile Tablet Confidential. © Somo Ltd. 2012
DO THESE ANSWER A (NICHE) USER BEHAVIOUR? Confidential. © Somo Ltd. 2012
MONETISATION? Confidential. © Somo Ltd. 2012
WHERE WILL WE SEE SOCIAL MOBILE SUCCESS? Confidential. © Somo Ltd. 2012
WHERE WILL WE SEE SOCIAL MOBILE SUCCESS? Confidential. © Somo Ltd. 2012
WHERE WILL WE SEE SOCIAL MOBILE SUCCESS? Confidential. © Somo Ltd. 2012
SUMMARY Mobile first, not an adjunct Address an existing user behaviour Amplify and enhance with social Market in the niche? Crack monetisation first Gain mass by partnering (through solving a business need) Confidential. © Somo Ltd. 2012
Get in touch. hello@somoglobal.com +44 (0)20 3397 3550 Haymarket House | 28 Haymarket | London | SW1Y 4SP @somoglobal www.somoglobal.com Confidential. © Somo Ltd. 2012 Confidential. © Somo Ltd. 2012

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1. Ross Sleight

  • 1. SOCIAL MOBILE THOUGHT MiM 2012 Ross Sleight | Chief Strategy Officer | 22.03.2012 Confidential. © Somo Ltd. 2012 Confidential. © Somo Ltd. 2012
  • 2. SOCIAL MOBILE – NOT AS AN ADJUNCT FOR ONLINE Confidential. © Somo Ltd. 2012
  • 3. MOBILE FIRST 5M 15 M 27 M They all address a (niche) behaviour that can be enhanced by functions of social media Confidential. © Somo Ltd. 2012
  • 4. MARKETS WITHIN NICHES Confidential. © Somo Ltd. 2012
  • 5. LEVERAGING TECHNOLOGY IS NOT ENOUGH Confidential. © Somo Ltd. 2012
  • 6. DEVICE USAGE TIMES Day in the Life of Device Usage - Weekday 35% 30% % of Interactions 25% 20% 15% 10% 5% 0% Night Time 1- Early Morning Morning 7-9am Late morning Early Afternoon 4- Early Evening Late Evening 3am 4-6am 10am-12am Afternoon 6pm 7-9pm 10-12pm 1pm-3pm Desktop Mobile Tablet Confidential. © Somo Ltd. 2012
  • 7. DO THESE ANSWER A (NICHE) USER BEHAVIOUR? Confidential. © Somo Ltd. 2012
  • 8. MONETISATION? Confidential. © Somo Ltd. 2012
  • 9. WHERE WILL WE SEE SOCIAL MOBILE SUCCESS? Confidential. © Somo Ltd. 2012
  • 10. WHERE WILL WE SEE SOCIAL MOBILE SUCCESS? Confidential. © Somo Ltd. 2012
  • 11. WHERE WILL WE SEE SOCIAL MOBILE SUCCESS? Confidential. © Somo Ltd. 2012
  • 12. SUMMARY Mobile first, not an adjunct Address an existing user behaviour Amplify and enhance with social Market in the niche? Crack monetisation first Gain mass by partnering (through solving a business need) Confidential. © Somo Ltd. 2012
  • 13. Get in touch. hello@somoglobal.com +44 (0)20 3397 3550 Haymarket House | 28 Haymarket | London | SW1Y 4SP @somoglobal www.somoglobal.com Confidential. © Somo Ltd. 2012 Confidential. © Somo Ltd. 2012