5. #pubcon
Strap In!
• I’m going to show you:
• how to get organized
• simple fixes for productivity & efficiency
• creative (read: FUN & INTERESTING) ways to come up with
content ideas
• technical ways to come up with content ideas
@rachelmeyer1
8. #pubcon
Get Organized and Be Efficient!
• Momentum
http://bit.ly/momentum_pubcon
Why I’m ride or die for Momentum:
• The interface is super easy and informative
• Great reminder system for bigger weekly tasks
• It’s pretty!
@rachelmeyer1
11. #pubcon
Get Organized and Be Efficient!
• Strict Workflow
http://bit.ly/strictwork
Why I’m ride or die for Strict Workflow:
• Custom options
• Wicked accountability
• Mind games with yourself are a powerful tool
womp womp!
12. #pubcon
Get Organized and Be Efficient!
• Evernote
• Dayplanner
• Toodledo (ride or die)
• www.toodledo.com
@rachelmeyer1
18. #pubcon
Ask Unassuming Questions
Example
• What sucks about life?
• Being tired all the time.
• Topic Ideas
• Natural sleep aids that won’t make you groggy in the a.m.
and won’t contraindicate your medications
• How caffeine affects specific medical conditions
• Teeth sensitivity – may be due to clenching or grinding
teeth while sleeping
@rachelmeyer1
19. #pubcon
Creative Technique:
Collaborative: Group Brain Mapping
• Based on 6-3-5 Concept
• Stuff you’ll need:
• blank paper
• timekeeper
• info on problem to solve or on the client you’re
brainstorming for
make it work for you!
@rachelmeyer1
20. #pubcon
Creative Technique:
Collaborative: Group Brain Mapping
Results Example #1
• Celeb vein gossip
• I’ll be back: ways to re-injure your back after spine surgery
• My kid runs into walls. Does he need glasses?
• Don’t be so vein! Why spider veins are not a big deal
• What Netflix shows to watch after a vasectomy
@rachelmeyer1
21. #pubcon
Creative Technique:
Collaborative: Group Brain Mapping
Example #2
• Is it dangerous to get a tattoo over spider veins?
• Can spider veins be fatal?
• What causes spider veins? Stress? Too much sun?
• Best vacations for people with chronic pain conditions
• Sleeping positions to help chronic pain patients sleep
@rachelmeyer1
27. #pubcon
Let’s Get Technical
Tools for Topic Generation #1
• AnswerThePublic.com
Why I’m ride or die for Answer The Public:
• Literally hundreds of ideas
• Topic generation beyond keywords
• It’s pretty!
@rachelmeyer1
37. #pubcon
Let’s Get Technical
Tools for Topic Generation #3
• Semrush.com
Why I’m ride or die for Semrush:
• Ability to distill down as far as you want
• Diversity in content ideas
• Great webinars!
@rachelmeyer1
41. #pubcon
Editorial Calendar Template!
Awesome Content Tools #1
• Editorial Calendar Template
• http://bit.ly/1Lh02fs
Instructions for Use:
• MAKE A COPY of the spreadsheet so that you can edit it and add your
own information. The information in the spreadsheet is just an
example
• Use each category to schedule out dates, venue (platform) and
actual content
42. #pubcon
Bonus Tool Slide!
Awesome Content Tools #2
• Common Grammar Mistakes
http://blog.hubspot.com/marketing/common-grammar-mistakes-list
Why I love it:
• Not necessarily a “tool” in the normal sense, but gives
awesome info on how to become a better writer
• Gives most common mistakes to watch out for
43. #pubcon
Bonus Tool Slide!
Awesome Content Tools #3
• Pocket
https://getpocket.com/
Why I love it:
• Save articles to Pocket to read later
• Clean and easy to use
• Chrome extension
44. #pubcon
Bonus Tool Slide!
Awesome Content Tools #4
• Buzzsumo
http://buzzsumo.com/
Why I love it:
• Gives you a jumping off point for content ideas
• Based on current trends and influencers
45. #pubcon
Bonus Tool Slide!
Awesome Content Tools #5
• Writing Prompts
http://thinkwritten.com/365-creative-writing-prompts
Why I love it:
• Use this list for writer’s block
• You can also use this list as a jumping off point for more
content ideas that relate to your client, product, or
service
46. #pubcon
Bonus Tool Slide!
Awesome Content Tools #6
• Rescue Time
https://www.rescuetime.com/
Why I love it:
• Get an honest assessment of the websites and applications
you use
• Figure out areas where you can improve time
management
47. #pubcon
Bonus Tool Slide!
Awesome Content Tools #7
• Hemingway App
http://www.hemingwayapp.com/
Why I love it:
• Gives you the ability to reassess your writing
and make it stronger
• Helps bring it up or down to a readable level