The document discusses the BBC World Have Your Say (WHYS) program and its goal of giving audiences a bigger role in the news produced through discussion forums and direct participation. It outlines some experiments in open journalism that worked, such as inviting audience members to editorial meetings focused on issues rather than process, and some that did not work well, like an open-ended invitation for story suggestions. It provides guidance on choosing discussion topics based on evidence and considering all audience perspectives. It also discusses techniques for involving audiences that worked, such as direct on-air conversations, and those that did not, like offering total website control. Overall it emphasizes building trust with audiences through explanation, invitation and response.