1. Social Action and Community
Media
Existing Product Research

2. Case Study: (campaign/organisation name)
Purpose:
To bring about local, national or global change things-
These adverts are to change the way people view relationships
and the problem within them such as rape, violence, nude
photos and behaviour around the UK as its not just for a specific
audience its to change the way everyone thinks.
To change attitudes- This advert is to defiantly change attitudes
mainly for young people as some peoples attitude towards these
problems are not very serious, this advert is trying to change that
and make people care about this subject as it’s a serious
problem for young people.
To raise awareness- The main purpose of these adverts it to
raise awareness. Its letting people know that these problems are
happening right now and that they are not okay.
To create or strengthen a community- A campaign like this is
to create a community. To allow people to all come together and
beat this problem together who are going through the same
things. On this advert they have linked there website so people
can go on it and talk to people about these problems to create a
sense of community.
To provide information- These adverts provide a lot of
information for people to understand the problems being issued.
The information includes not what to do in these situation and
gives thrases that people have said to help the audience
understand better. It also links there website to give further
information.
Aims:
The general aim of the campaign is to tell people about these
issues and to raise awareness. In these adverts there aim is to
get the message across loud and clear, with these big part of
writing telling the audience facts about what wrong in a
relationship there aiming to make the poster stand out to the
audience and catch their attention. With these straight forward
blunt captions that are quite uncomfortable because they use the
words rape there getting across a serious issue in the most blunt
way to make people see that exactly what's wrong instead of
sugar coating it. Another aim than raising awareness is to help
the people in need. People that are going through these situation
these adverts encourage people to come forward and talk to
someone to get advice and help.
2Creative Media Production 2012

3. Techniques:
For these 4 similar adverts for the respect nobody campaign all use the same techniques as
they are printed in the same style but talk about different subjects. The way they have
written the text is in a very straight forward format. The text is very blunt and its say exactly
what the campaign wants to get across, it does not sugar coat the issue or use euphuisms
its letting the audience know exactly what's wrong with these situations. This technique is
effective as people find these situation unconfutable to talk about but this advert make sure
the audience understands straight away the message they are trying to get across.
They all have different colour scheme’s for the gender there trying to reach to. For the
threating behaviour they have used a blue, a colour associated with men and also a
animation of a male parts wearing underwear to show this is aimed at men. This is to show
that this advert is aimed at men and that controlling someone in a relationship and also rape
as these situation usually happens from a man not all the time. For the nudes advert they
use a pink a colour associated with girls and they have also used a bra animation to speak
over the advert, this is to show that its mainly girls that send nude picks in these situation
and this advert aimed for them not in a mean way to show people that only girls send nudes
but to help them and show them they don’t have to. For the violence advert they have used
a purple a colour that can be associated with both male and female mostly female but this
isn't aimed at a certain gender as they have used a hand animation to present that
information.
Another technique they have used is colouring certain parts of the text. They have
highlighted the part of the text that are the issues they are trying to get across. They have
done this it make sure they stand out the most in the advert to grad the audience attention
and make sure the information gets across.
In the adverts they all have a little white box under the main text box with thrases that people
would use in these situation for example in the advert aimed at rape they text says “but what
if they said yes in the past?” This is show the audience that its still not okay to have sex with
someone if they say no now but did in the past. It also shows the audience that other people
have had the same questions and its okay to ask questions and if they needed help that’s is
okay to go on the website and get advice. 3Creative Media Production 2012
Case Study: (campaign/organisation name)

4. Impact: Evidence of any change being brought about through projects
using words and or graphics.
4Creative Media Production 2012
Case Study: (campaign/organisation name)
Disrespect nobody is not an organization rather a campaign
so therefore there are is no evidence of any changes they
have brought but they do offer a quiz on the website and this
allows people to be quizzed what is right and wrong in a
relationship to allow them to understand if themselves are in
an abusive relationship. On the website they have a page
just for other organizations such as ChildLine so this gives
people lots of choice and help of who to contact when they
need help and for those who took the quiz an easy way of
getting help straight away on one website. It also tells people
on the website what will happened when they ring to and that
no one else will be told about their situation to calm the
reader so their more likely to ring up and get help.

5. Case Study: (campaign/organisation name)
Purpose:
To bring about local, national or global change- This
campaign/organisation it to change local peoples knowledge and
communication for people that don’t have the best chance.
To change attitudes- This charity's purpose is to change the attitudes of
young people and make them have a better attitude on everything by
helping them work together and develop there skills.
To create access to media production for non traditional groups-
Media Trust main purpose is to create access for young people to the
media that don’t have the best chance. Syrian refugees Ahlan Wa Sahlan
came to the charity and they helped her and many others by offering them
lessons in English and the chance to get involved in social activities. The
opportunities that they give help refugees make new friends and begin to
build a new life in the UK.
To create or strengthen community ties- This organisation helps
community’s across the country by setting up schemes for young people
to get involved with company's such as ITV and many more.
To provide information- Their website provides a lot of information about
what they do and also how you can get involved yourself through
volunteering.
To build relationship with subjects- Media trust build relationship with
there subjects as that’s what there aim is to do. Help these young people
gain lots of different skills and get them interested in the media. So by
building relationships it helps make them feel more wanted and important
something that's important to the charity.
To infiltrate mainstream media/ spreading awareness- Media trust
made national news on ITV news in 2015 November. This was a great
way to get there message across and spread awareness to people out
there to come and get involved.
Aims:
The aim of the organization is to help people through media as there
believe in the power of media to change lives. They encourage and
inspire the media and communications industry's to share there time and
knowledge of the industry to the young kids to help them have a better
understanding. There aim is to develop their skills and connecting them
with audience and beneficiaries. They help young people, from diverse
backgrounds, gain exposure to the media industry and develop their
creative skills, confidence and connections.
5Creative Media Production 2012

6. Techniques:
For trust media they don’t have lots of adverts to more of a
organization than a campaign. They do have one poster to promote
there organization.
In this poster the technique used would be the colour scheme. They
have put purple as the main background colour and put white on top
of it, this helps the writing stand out to the audience. They have also
only highlighted certain parts of the text white this is to make sure the
important bits stand out such as the things they wan to achieve with
there organization for example, “change lives, empower charities,
communities, have a voice, be heard.” these are all the things
highlighted and because they stand out more people are going to be
drawn to these words more and then the poster can get straight to
point of what they are trying to do.
There are no pictures of animations in this advert its just writing. This
is to tell the audience about what they do and why instead of just
showing lots of photos that aren't going to get there message across.
This is a straight forward advert to get down to the point without
wasting time.
6Creative Media Production 2012
Case Study: (campaign/organisation name)

7. Impact: Evidence of any change being brought about through projects
using words and or graphics.
7
Case Study: (campaign/organisation name)
With 18 successful story's Media Trust has defiantly brought
change to the community's as they have helped of 1000 young
people in 2015-2016. A project they worked on was was raising
awareness for Child Bereavement by setting up a film making
scheme with the City bridge trust. The project enables ten
charity's to have a film made pro-bono by a volunteered
filmmaker. Media trust got involved and volunteered with
filmmaker Andy Brooking, with 15 year experience they could
really help the young kids. Child bereavement also wanted to
make a film to raise awareness for the family support groups.
Media trust volunteer Andy Brooking decided to take on the
challenge and create d a powerful case study driven short film.

8. Case Study: (campaign/organisation name)
Purpose:
To bring local, national or global change-
This advert is trying to encourage people to vote for labour this will
dramatically change the country as someone new will be in charge.
To change attitudes-
There purpose is to change the attitudes of the public so they agree with there
policy's. They have done this by making a bad comment on Tories “the Tories
have held Britain back long enough” making them sound bad to persuade
people to change there attitude and vote them.
To raise awareness-
This poster is raising awareness of the referendum and who the people
should vote for.
To challenge dominant representations and agendas-
Its also try's to challenge the Tories and why you shouldn't vote for them
because they “have held Britain back long enough” This is shown by a hand
holding back a map of Britain to really show the audience what there trying to
get across and how bad the Tories are.
To campaign-
The whole purpose of this poster is to campaign for what they believe in it and
that is that labour should be in power.
To change voting behaviour-
This poster main purpose is to try make the public vote for them. They have
done this by shaming the other party instead of talking about how they are
better they have decided to make the other party sound bad so people will
change there mind and vote for them.
Aims:
Labour aims are to make the public vote for them, they have done this by
trying to get people to change their attitudes towards the Tories by presenting
them badly in the centre of there poster and making there poster about the
Tories being bad for Britain.
8Creative Media Production 2012

9. Techniques:
A technique used would be the font. There is not
much font used on the poster but the font that is
used is very big so it stands out on the page to
grab peoples attention to draw them into the poster.
Also the background is white and so Is the text but
for the text to really stand out they have put a red
square bored around it, this helps it really grab the audiences
attention because it’s the brightest and boldest colour on the page.
Also the red matches the labour logo colour. The text is very
simple and not descriptive at all, this is to get straight to the point
as a poster is not looked at for long they need to get the message
across fast and easy therefore have gone for a simple statement
that tells the audience that the Tories are bad and labour is good.
There is a lot of white space but its work well as the two mains
parts on the page really need to stand out. The map of the UK is
coloured in green this contrast against the white very well and also
a opposite colour to red so it helps it stand out instead of being
missed because the red is too powerful. They have put a hand on
the poster dragging the the map of Britain back towards him this is
euphemism for the Tories pulling us back politically to show visually
to the public that the Tories are a bad party to vote for.
9Creative Media Production 2012
Case Study: (campaign/organisation name)

10. Impact: Evidence of any change being brought about through projects
using words and or graphics.
10Creative Media Production 2012
Case Study: (campaign/organisation name)
There were loads of campaign of the coming months to try and
encourage people to vote for labor, their was always speech's and
rally's’ to get people involved. The end results was CON winning
with 66 more seats then labor but people thought this meant there
whole campaign didn't’t work when in fact it made a huge difference.
Labor unexpectedly came out better than everyone thought gaining
an extra 29 seats to last year when Ed Miliband was leader and Con
losing 12 of their remaining seats showing they did worst than last
year showing that more people are turning to labor. With Jeremey
Corbin hard work with involving the youth in the election has been a
successful and they now have more say in the choice for the
country with an increase of 30% than the last election. Their work
has payed off and if it keeps up they could become the winning
party.