A presentation on teaching media entrepreneurship

1. Teaching Media Entrepreneurship
as a Collaborative Activity
Rachele Kanigel
San Francisco State University
rkanigel@gmail.com/@jourprof

2. View this presentation at
http://www.slideshare.net/rachelekani
gel7/teaching-media-entrepreneurship

3. Media Entrepreneurship at SFSU
• JOUR 500 The Contemporary Magazine –
students study “magazinology” and work in
teams to create a launch plan for a new
magazine

4. Media Entrepreneurship at SFSU
• JOUR 500 The Contemporary Magazine –
students study “magazinology” and work in
teams to create a launch plan for a new
magazine
• JOUR 675 News Entrepreneurship – students
study media entrepreneurship and work in
teams to create a business plan for a digital
media business

5. Weeks 1-4
Introduction to magazine/entrepreneurship
concepts:
– History of magazines/media businesses
– Finding a need and filling it
– Challenges of making a media business work
– Case studies of successful and unsuccessful
magazines/media businesses
– How to pitch ideas

6. Week 5
– Each student presents a 60-
second elevator pitch
– Students choose most viable
ideas
– Students form teams of 4-6
Studentspitch ideas for team projects

7. Weeks 6-13
Workshops
– Design thinking
– Writing a mission statement
– Needfinding
– Magazine/product design
– Budgeting/P&L statements
– Advertising and other revenue streams
– Marketing/building an audience

8. Workshop: Design Thinking

9. Workshop: Design Thinking

10. Resource
http://dschool.stanford.edu/dgift/

11. Field trips and guest speakers

12. Field trips and guest speakers

13. Weekly
Worksheets

14. Weekly team meetings/work sessions

15. Week 14
Students rehearse team pitches

16. Week 15 Pitch Day
Students pitch to panel of professionals

17. Week 15 Pitch Day
Students pitch to panel of professionals

18. Each judge gets $2 million to invest

19. Pros “invest” venture capital

20. Pros Invest Venture Capital

21. Projects

22. Projects

23. Projects

24. Real-world Results

29. Magazine course website
https://contemporarymagazine.wordpress.com/

30. News Entrepreneurship course website
https://sfmediastartups.wordpress.com/

31. The biggest challenge?
Getting students to work together!

32. Common problems
• One person dominates
• Students have conflicting ideas
• One or more students don’t do their part
• One person ends up doing all the work
• Students don’t tell me about the tensions until
it’s late in the semester.

33. Solutions
• Students get two grades for project – one for
personal contributions and one for group
• Students evaluate themselves and each other
at midterm and at end of semester
• Professor has weekly progress meetings with
each group

34. Contact
Rachele Kanigel
San Francisco State University
rkanigel@gmail.com
@jourprof
View this presentation at
http://www.slideshare.net/rachelekanigel7/teachin
g-media-entrepreneurship