Dexcel Digital Marketing agency in Pune is one of the fastest emerging digital marketing & Website design & App development professional company in Pune, India. Offering complete digital business solutions. We can help to generate Leads & Promote Products, Services or Brand on the Internet by using Digital marketing services. Services: Web marketing, online marketing, search marketing, Online advertising, Internet advertising, web advertising, Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Social Media Marketing, Online Reputation Management, Email Marketing, SMS Marketing, Mobile Advertisement, App Store Optimization , Content Marketing, Video Marketing, Campaign Marketing, E-Commerce Marketing, Web site design-development, Website maintenance, Domain-Hosting, Mobile app development, Graphics designing

1. Digital Marketing Introduction
 Any marketing that uses electronic devices like computer,
phone, tablet or other devices.
 Including online video, display ads, search engine marketing,
paid social ads and social media posts.
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2. What is digital marketing?
 Also called online marketing.
 It is promotion of brands to connect with potential customers
using the internet and other forms of digital communication.
 Includes email, social media and web-based advertising.
 Also text and multimedia messages as a marketing channel.
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3. Types of digital marketing
 It is the process of optimizing your website for search
engines.
 Main goal is to help a website rank higher in search results
and get organic traffic from search engines.
 SEO has 2 types:
 On-Page SEO
 Off-Page SEO
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Search Engine Optimization

4. Pay-Per-Click (PPC) Advertising
 It gives you the ability to reach internet users on a number of
networks through paid ads.
 You can set up PPC campaigns on Google, Bing, Linkedin,
Twitter, Pinterest, or Facebook.
 Show your ads to people searching for terms related to
services.
 Every time a user clicks on your ads, you pay a fee to the
provider (and thus the term pay per click).
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5. Content Marketing
 Content marketing is all about the content.
 Content in different forms like text, images, audio, and video.
 The goal is to reach potential customers through content.
 Content is usually published on a website.
 Then promoted through social media, email marketing, SEO,
or even PPC campaigns.
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6. Content marketing tools
 Blogs
 eBooks
 Online Courses
 Infographics
 Podcasts
 Webinars
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7. Email Marketing
 It is the medium to get in touch with your potential customers.
 The people interested in your brand and this entails that these
people want to hear from you.
 It create a number of funnels to turn those leads into
customers.
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8. Social Media Marketing
 It has to do with reaching people in the various social
networks either through content marketing campaigns
(postings), paid ads, or both.
 Goals are brand awareness and establishing social trust.
 Like Instagram, Facebook, Linkdin, You Tube.
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9. Affiliate Marketing
 It works like you promote other people’s products and you get
a commission every time you make a sale or introduce a lead.
 Affiliate marketing as a way to get people involved in your
brand and sell your products for a commission.
 Affiliate marketer will get a commission as a reward but the
benefits for you as a provider are much more.
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10. Video Marketing
 It is something relatively new but recently it has become so
popular that you simply cannot ignore it.
 You can make video of your content and publish it on your
social media, websites.
 Videos are more likely to attract new customer.
 The best way to take advantage of video is to integrate them
into your SEO, content marketing, and social media marketing
campaigns.
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11. The benefits of digital marketing
 A broad geographic reach
 Cost efficiency
 Quantifiable results
 Easier personalization
 More connection with customers
 Easy and convenient conversions
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12. The selection of digital marketing channels depends on
 Marketing Objectives: Goals to increase brand awareness or
encourage purchase
 Marketing Budget:
 Customers: Which platforms are your customers on?
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13. Why digital marketing required?
 Competitive and sustainable content marketing strategy to
reach and convert more customers
 Importance of embracing transformation and preparing for it.
 New channels of reaching customers.
 It is need of new digital era.
 Brand awareness
 Promotion of services or products.
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14.  Address: Haritara, Shivane-Haveli, Pune, 411023
 Email: Sales@DExcelDigitalHub.com
 Website: www.dexceldigitalhub.com
 Contact No: +91 8668252801 (What's app)
DExcel Digital Hub
Your Lifelong Business Growth Partner.
Complete solutions for all your Business Growth.