2. Remember when
you thought you
would spend all day
working on your
product?
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
3. I spend all day
working on my
product
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
4. Documentation, Support, VAT, Systems
Administration. Filling in bafïŹing forms
from HMRC Replying to the accountant
about those forms. Writing talks, giving
talks (like this one). Posting to Twitter.
Posting to Facebook. Building marketing
sites. Keeping up to date with the
industry ... just working on our product.
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
5. You are going to ïŹnd
yourself with new
things to do
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
6. You will completely
suck at some of
them
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
8. How to sell
a product
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
9. Digital Delivery
Make the sale
Deliver the download
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
10. SaaS delivery
Set up a subscription
Allow access to the product
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
11. Then it begins ...
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
12. Can I pay in USD?
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
13. I'm in the EU and
have a VAT number,
can you deduct the
VAT please?
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
14. How much tax is
due?
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
15. In my country we
don't like credit
cards. Can I pay a
different way?
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
16. My payment was
rejected, what now?
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
17. I want a refund!
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
19. Stripe
In the UK, unless you have real
currency accounts will only pay
into a GBP account
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
20. PayPal
Keeps each currency in an
individual "pot"
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
21. Xero has saved my sanity
â Create invoices in Xero via the API
â Reconcile statements against that
â Deals with multi-currency
â Creates VAT returns, EC Sales lists,
MOSS reports
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
39. Not a natural ïŹt for
nerds
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
40. We have a tendency to get too
technical
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
41. No-one can
sell your product
the way you can
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
42. Don't build
it in house!
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
43. I want to build it
because otherwise I
pay the 3rd party
every month
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
44. I want to build it
because of insert
very speciïŹc
requirement here
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
45. It's part of our
competitive edge!
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
46. Do build it
in house!
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
47. What dependencies on
other businesses are you creating?
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
48. Stripe
Not just a Payment Provider ...
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
49. Stripe
â subscriptions
â payment forms
â mobile payments
â taxes
â shipping
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
50. The API might not go
away. It might
instead become too
expensive
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
54. 3 months before
the deadline
No third party solution had anything
in place to help people comply.
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
55. You cannot rely on
getting much
warning of changes
in the law
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
56. You cannot rely on
your third party to
comply for you
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
57. "a user can ask for an explanation of an
algorithmic decision that was made
about them"
-- EU Regulations on algorithmic decision-
making
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
58. Should we step up online censorship
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
59. Who owns your
data?
Can you export that information
easily?
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
60. Own your data
Use webhooks or import to
maintain a copy of the data
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
62. Invite the
chaos monkey
to tea
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
63. "Chaos Monkey is an open source
software tool for DevOps [...] The
software works by intentionally creating
different failures and tests the ability to
survive them."
https://en.wikipedia.org/wiki/
Chaos_Monkey
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
64. Think of a service
you rely on
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
65. How quickly could
you move to
something else?
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
66. Does something
else even exist?
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
67. Would you lose any
data in the move?
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
68. As you grow keep
checking those
dependencies.
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
69. Look for
dependencies that
are built on top of
standards
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
70. â Cloud Storage using OpenStack
â Support systems built on top of your
regular mailbox
â Mail providers using SMTP
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
71. Turns out
there is a
lot to do
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
72. You don't
need to be
an expert
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
73. But you
need to
show up
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew
74. I trained as
a dancer.
Rachel Andrew | Slides @ bit.ly/rachel-ltvconf | Tweet! #LTVconf @rachelandrew