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A/B testing for Android Apps
ptimimo
www.optimimo.com
Objective
Understand user behaviour – Analyze what the users
are clicking on and what features are never used by
them.
Detect navigation pattern – Find out navigation
patterns to determine entry and exit points for each of
the workflows.
Increase conversion rate – Redesign your app based
on user behaviour and navigation pattern to increase
conversion rate.
Key Features
With A/B testing, you can analyze user behaviour and boost your
conversion rates. You can test which feature works best for your
users! Here is how:
Set up unlimited Apps and experiments
Test up to 10 variations for each experiment in parallel
Setup a goal easily with one line of code
Control variations over the air and see results real-time
Set up variations specific to Android Version as well as Screen
size
Easy Setup
 Setup Experiments (10 min):
 Create different variations for each feature based on screen size or OS
version.
 Control the percentage of users per variation.
 Turn any variation on/off without any software updates.
 Set up Heat maps for each variation
 Integrate Our SDK (10-15 min):
 Download our jar library
 Insert your unique API key (you will see it when you setup app in step 1)
 Deploy and Test (15 min):
 Check the goals/conversions achieved by each
 Check what works best for your business by comparing results
 Turn off non productive variations
Simple to integrate:
Better quality product:
Variety of tests:
 A/B tests
 Multivariate Tests
 Heat maps
 Navigational Flowchart
 Consumer Survey
Ready to use Ideas
Fits within Budget
Why Optimimo
Our Founder
Founder, SocialAppsHQ
Passout from Stanford in 2005
Past experiences:
•Head, Real Estate Group at
DataSphere Technologies
•Product Manager at DataSphere
Technologies
•Product Manager at Amazon
•Research Engineer at C-Dot
Thank You
ptimimo
For more information, Give us a visit at
http://www.optimimo.com

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Optimimo - mobile app AB testing, multivariate testing, usability testing platform

  • 1. A/B testing for Android Apps ptimimo www.optimimo.com
  • 2. Objective Understand user behaviour – Analyze what the users are clicking on and what features are never used by them. Detect navigation pattern – Find out navigation patterns to determine entry and exit points for each of the workflows. Increase conversion rate – Redesign your app based on user behaviour and navigation pattern to increase conversion rate.
  • 3. Key Features With A/B testing, you can analyze user behaviour and boost your conversion rates. You can test which feature works best for your users! Here is how: Set up unlimited Apps and experiments Test up to 10 variations for each experiment in parallel Setup a goal easily with one line of code Control variations over the air and see results real-time Set up variations specific to Android Version as well as Screen size
  • 4. Easy Setup  Setup Experiments (10 min):  Create different variations for each feature based on screen size or OS version.  Control the percentage of users per variation.  Turn any variation on/off without any software updates.  Set up Heat maps for each variation  Integrate Our SDK (10-15 min):  Download our jar library  Insert your unique API key (you will see it when you setup app in step 1)  Deploy and Test (15 min):  Check the goals/conversions achieved by each  Check what works best for your business by comparing results  Turn off non productive variations
  • 5. Simple to integrate: Better quality product: Variety of tests:  A/B tests  Multivariate Tests  Heat maps  Navigational Flowchart  Consumer Survey Ready to use Ideas Fits within Budget Why Optimimo
  • 6. Our Founder Founder, SocialAppsHQ Passout from Stanford in 2005 Past experiences: •Head, Real Estate Group at DataSphere Technologies •Product Manager at DataSphere Technologies •Product Manager at Amazon •Research Engineer at C-Dot
  • 7. Thank You ptimimo For more information, Give us a visit at http://www.optimimo.com