1. Mast Head
Kicker
Feature Article
Photo
Menu Strip
Head Line
Graphic Feature
Header
Anchorage
Selling Line
Cover line
Menu Strip

2. Mast Head
Secondary Lead
Head Line
Anchorage
Bar Code
Menu List
Menu List
Selling Line
Feature Article Photo
Flash
Graphic Feature

3. Mast Head
Head Line
Anchorage
Secondary
Lead
Feature Article
Photo
Bar Code and date
Plug
Menu List
Menu List
Kicker

4. Common Conventions
From some of the magazines I have looked at they
mostly all include:
• Mast Head
• Headline
• Kickers
• Feature Article Photo
• Barcodes
• Secondary Lead