146 slides covering the awesome new features in GA as of March 2012, as well as some fun GA hacks in old and new versions.

1. Loving the New Version of GA

2. Rachael Gerson (@rachaelgerson)
- Head of Analytics at SEER Interactive
- Google Analytics Top Contributor
- GA Certified
- Data Junkie
- Lover/owner of cute puppy named Cooper

3. Every link mentioned today is on
http://bit.ly/loving-ga

4. March 17, 2011
Google shared a look at the new GA with GAUGE attendees
April 20, 2011
New Google Analytics available to everyone
February 29, 2012
Google Analytics design update & additional features

5. Poll
Show of hands – Who here:
1. Only uses New GA
2. Rarely uses New GA
3. Never uses New GA
4. Hates New GA

6. Let’s Get This Out of the Way
Missing Features
PDF Export & Email Report – Temporary
All Account Overview
Percent Change
Old version won’t turn off until new
version is fully functional

7. Plan
• Updates from old version
• New features & reports
• GA Hacks
• Q&A

8. Plan
• Running through the most common questions I get about
the new GA
• For each section:
– How to access
– Brief overview

10. New GA is easy
to use and learn

11. It's not all new.
Improvements

12. Date Selection
• Can still select month
• Can't select week
• New version lets users type numbers easily

13. Navigation

14. First Screen – Old Version
Best Thing: Overview

15. First Screen – New Version

16. First Screen – New Version
Search & select from
all accounts
Search for Accounts or
Profiles Quick access to settings
+ expands to show other profiles
Missing: Overview

17. Top Navigation
• Old Version
Multiple clicks to access profiles

18. Top Navigation
• Old Version
Multiple clicks to access profiles
• New Version

19. Top Navigation
• Old Version
Multiple clicks to access profiles
• New Version
Not a link
Home Most reports Custom Reports

20. Side Navigation – Old Version
Reports populate as users click through navigation

21. Side Navigation – New Version
Expand & collapse
side nav
Reports don't populate until deeper navigation link clicked

22. Side Navigation – New Version
• Search:
– For reports
– For profiles

23. How Do I Look Quickly at
the Data That Matters
Most to Me?

24. Dashboards – Old Version
• Reports added
only from
individual
reports
• Can't be shared

25. Creating Dashboards – New Version
• Accessing dashboards in navigation:
Kayden discussing custom reports & dashboards at 3pm today

26. Creating Dashboards – New Version
• Accessing dashboards in navigation:

27. Creating Dashboards – New Version
• From Scratch

28. Creating Dashboards – New Version
• From Scratch

29. Creating Dashboards – New Version
• From Reports
Same as old version

30. Dashboards – New Version
Create dashboards for each group or purpose, based on needs

31. Dashboards – New Version
Justin Cutroni’s mobile ecommerce dashboard

32. Dashboards – New Version
Can share dashboards!

33. How Do I Filter Data
in Reports?

34. In-Report Filtering – Old Version
• Accept RegEx by default
– ^se+r ?interactive$|^think ?se+r$|wil+ reynol[dt]s
• Filters either include or exclude
RegEx knowledge hugely helpful in old version

35. In-Report Filtering – Old Version
• Filters below reports

36. In-Report Filtering – New Version
• Filters above reports

37. In-Report Filtering – New Version
• Filter default isn't RegEx

38. Where Do People
Click on My Site?

39. What was the biggest problem with In-Page Analytics?

41. In-Page Analytics Updates
• Number of times link appears on page
• Color coding for bubbles
• Fading site to focus on metrics
Don't forget Advanced Segments can be applied to In-Page Analytics

42. Segment EVERYTHING
This is Avinash
@avinash
<3
“Never report a metric without segmenting
it to give deep insights into what that
metric is really hiding behind it.”

43. So… How Do I
Segment?

44. What was the biggest problem with Advanced Segments?
3 Segments + All Visits = Skewed Graphs

45. Advanced Segments – New Version

46. Sharing Advanced Segments – New Version

47. Sharing Advanced Segments – New Version

48. If Traffic Drops on My Site,
How Can I Find Out?

49. Analytics Intelligence
• Get notifications when site behavior changes

50. Analytics Intelligence
Sample Alert Ideas:
– Bounce Rate – is greater than x%
– Visits – is less than 1
– Goal Conversions – Increase or Decrease [x% or x]
from previous day / week
– Visits from [Medium, Source, Keyword, etc.] –
Increase or Decrease [x% or x] from previous day /
week
See seoMoz post linked

51. Analytics Intelligence – New Version
Justin reviewing Alerts at 1pm

52. Analytics Intelligence – New Version
Can search, sort, and drill into details

53. Analytics Intelligence – New Version
Can explore event, add annotation, or go directly to the report.

54. Analytics Intelligence – New Version

55. What other
improvements are
there?

56. Custom Report
Updates

57. Custom Report Updates
• To analyze segment like Referral Traffic:
– Old version – Had to use advanced segments with
custom report
– New version – Can add and save filters in reports

58. Custom Report Updates
• 45 additional metrics &
dimensions
– Mobile, social, goals, site search,
e-commerce, advertising
• Metrics and dimensions are
now organized

59. Map Overlay
Improvements

60. Map Overlay Improvements
• How to Access

61. Map Overlay Improvements

62. Map Overlay Improvements
• Can magnify reports

63. Mobile Reporting
Improvements

64. Mobile Reporting Improvements
• How to access

65. Mobile Reporting Improvements
• Overview

66. Mobile Reporting Improvements
• Devices Reports

67. Mobile Reporting Improvements
• Use reports to figure out:
– How site performs on different mobile products or
brands
– Mobile platforms to develop

68. Mobile Ad Performance
• Non-Mobile, High-End Mobile, Tablet

69. Filter Updates
(Mobile)

70. Filter Format
Old Version New Version

71. New Filters – New Version
• Campaign or AdGroup category:
– Campaign AdGroup
– Campaign Referral Path
• Audience category:
– Visitor Mobile (!!!!)
• Location category:
– Continent
• Event category:
– Event Category
– Event Action
– Event Label
Can finally use a single filter to include or exclude mobile traffic

72. Revamped Admin
Section

73. Admin section
• Revamped admin section

74. Annotations

75. Annotations – Old Version
• How to create & access

76. Annotations – New Version
• How to access & create

77. Annotations
• How to access & create

78. Annotations
• How to access & create

79. Annotations
• Also can find & create under Assets

80. New Features

81. Visual Indicator of Report Progress
Pretty universal signal, right?

82. Control Report Calculation
• Why should you care? Faster OR more precise
experience

83. Report Loading
• Sampling now starts at 250K, rather than 500K
• Why should you care? Faster experience

84. Report Freshness
• Reports are run, then cached
• Can be refreshed
• “Report generated” shows up below reports
• Why should you care? Faster experience

85. Plot Rows
• How does x compare to y?
• Previously, needed to create advanced
segments to answer

86. Plot Rows
• How does x compare to y?

87. Plot Rows
Overall traffic for the profile will set the top line

88. How Can I Track
File Downloads,
Interaction with Videos or
Dynamic Sites?

89. Event Tracking
<a href="#" onClick="_gaq.push(['_trackEvent', ’PDF', ’Download',
’Corporate Brief']);">Download</a>

90. Event Tracking
• To get goals for these actions previously,
needed to use virtual pageviews
_gaq.push(['_trackPageview', '/downloads/pdfs/corporateBrief.pdf']);
• Now…

91. Event Goals!

92. Event Tracking – Setting Up as Goals
GAUGE session on goals – 2:30 tomorrow

93. Event Tracking
• How to Access

94. Event Tracking
• Event reports updated
• Can view top pages with events

95. Let’s Talk Site Speed

96. Stats on Site Speed:
40% of people abandon a site that
takes more than 3 seconds to load

97. Stats on Site Speed:
A 1 second delay can result in a
7% reduction in conversions

98. “If you thought users would leave your site in a
blink of an eye, you would be wrong. They'll
leave even faster than that!”
– Avinash

99. How Quickly Does
My Site Load?

100. Site Speed Analytics Report
• Measure Site Usage & Technical data related to page
load time

101. Site Speed Analytics Report
• Evaluate Performance for different time buckets &
regions

102. Site Speed Analytics Report
• How to set up – At launch, needed:
_gaq.push(['_trackPageLoadTime']);
• Now automatic

103. Site Speed Analytics Report
• Uses for Site Speed Reports
– Which landing pages are slowest?
– Which campaigns correspond to faster page loads overall?
– How does page load time vary across geographies?
– Does your site load faster/slow for different browsers?

104. Who Here Uses
Webmaster Tools?

105. Webmaster Tools Integration
• Data from Webmaster Tools:
– Queries
– Landing Pages
– Countries driving traffic
– Google Property
Need to connect GA with Webmaster Tools first

106. Webmaster Tools Integration
• Data from Webmaster Tools:
– Impressions
– Clicks
– Average Position
– CTR
• Sound familiar??
Not 100% accurate. Use for trends.

107. Webmaster Tools Integration
View Property from Traffic Sources > SEO > Geo Summary > Google Property

108. Webmaster Tools Integration
• SEO reports are not organic traffic!

109. How can I know how visitors
engage with social media
on my site?

110. Social Engagement

111. Social Action

112. Pages Driving Social Actions

113. Social Engagement
• Simple to set up with AddThis or ShareThis
• Google +1 tracks automatically
Only one line of code needed for AddThis. ShareThis doesn't need any changes.

114. Multi-Channel
Funnels

115. Multi-Channel Funnels
Referral
Organic Search
Direct
Session on MCF Friday 2:30

116. How can I know what's
happening on my site
right now?
Up until September 2011, not with Google Analytics

117. Google Analytics Real-Time

118. Google Analytics Real-Time
• Use Real-Time to View:
– Top referrals
– Traffic sources
– Active pages – current and last 30 minutes
– Keywords
– Locations driving traffic

119. Google Analytics Real-Time
• Reports are under Home tab

120. Google Analytics Real-Time
• Real-Time reports can be filtered
Filters show at the top of the page

121. Google Analytics Real-Time
• Keep in mind:
– Real-Time reports ignore filters on profiles
– The rest of GA still isn't real time
– Top Pages show campaign tracking as separate
pages

122. Google Analytics Real-Time
• Use Real-Time to:
– Test campaign tagging
http://www.demo.com/?utm_source=twitter&utm_medium=referral&utm_campaign=test
– Know when to re-engage users with content
GAUGE session on tagging tomorrow at 4

123. Keyword Clouds

124. Keyword Clouds
Visualize top organic keywords by Visits:
Traffic Sources > Search > Organic > Term Cloud Button

125. Keyword Clouds
Can also visualize by Conversion Rate, Bounce
Rate, Individual Goal Completions, etc.

126. Flow Visualization

127. Flow Visualization
• Use to visualize & quickly find insights about
how visitors flow through site

128. Flow Visualization
• See where are visitors dropping out of funnel
• Drill deeper with segments

129. Flow Visualization
• Main difference between Visitors Flow & Goal
Flow
– Goal Flow report only uses steps configured in
conversion funnel
• Flow Reports: Visitors Flow & Goal Flow…
currently

130. Customize Standard
Reports

131. Customize Standard Reports
• Use to get create slight variations of standard
GA reports

132. Customize Standard Reports
Was turned off with latest GA update

133. Favorite GA Hacks

134. Favorite GA “Hacks” – Old Version
• Ever notice Goals & eCommerce for Landing Pages
wasn't an option in old GA?
:(

135. Solution – Map Overlay!
1

136. Favorite GA “Hacks” – Old Version
2

137. Favorite GA “Hacks” – Old Version
:)
• Good news – New version includes goals &
ecommerce for landing pages

138. Favorite GA “Hacks” – Old Version
• Export 500+ rows
• Add &limit=5000 (or any # up to 20K) to the
end of GA report URL
• Hit enter
• Export CSV
GA won’t change

139. Favorite GA “Hacks” – New Version
• View & Export 500+ Rows
– Set “Show rows” from 10 to any higher number

140. Favorite GA “Hacks” – New Version
• Resulting URL now ends with:
• Replace “25” with any number up to 20K
• Hit enter – Wait while GA loads all rows
• Export

141. Favorite GA “Hacks” – New Version
• Tag Clouds are fantastic
• Only exist in Organic report

142. Favorite GA “Hacks” – New Version
• How can we get a tag cloud for Browser?

143. Favorite GA “Hacks” – New Version

144. Favorite GA “Hacks” – New Version

145. Time to take all
these new tools
and go analyze
your site!

146. @rachaelgerson
OR
GA Forum