Inbound marketing has shown sizable benefits for companies of virtually every industry. Here's how it works.

1. How to Double the Traffic
to your Website
and
Get 600% more leads
@aj613 | ajsingerstudios.com | adam@ajsinger.com

2. Where you can
download these
slides:
bit.ly
@aj613 | ajsingerstudios.com |
adam@ajsinger.com

3. The Power of

4. 4
#1
I am not making this up

5. 5
• Website
• Blog
• Facebook
• Twitter
• Google+
• YouTube
• etc.
#2
Do Try This at Home

6. 6
#3
What is it?
Inbound Marketing
Attracting and Winning New Business by Creating Helpful Online Content
and Sharing it with Past, Present, and Future Clients

7. What is Outbound Marketing
When Brands Interrupt What You Want to Do
With What They Want You to Buy
#4
What Inbound is not

8. What is Outbound Marketing
When Brands Interrupt What You Want to Do
With What They Want You to Buy
#4
What Inbound is not

9. What is Outbound Marketing
When Brands Interrupt What You Want to Do
With What They Want You to Buy
#4
What Inbound is not

10. #5
What’s Wrong with Outbound?
44% of direct mail is never opened
86% skip TV commercials
91% unsubscribe from emails
200 Million say “do not call”

11. #5
What’s Wrong with Outbound?
Inbound leads cost
61% LESS
than outbound leads.
Source: Search Engine Journal

12. #5
What’s Wrong with Outbound?
Inbound marketing delivers
54% more leads into the
marketing funnel than
traditional outbound leads.
Source: HubSpot

13. 13
#6
How Do You Attract Leads With Inbound?
• Blog
• Research Online
• Ask Your Past Clients
• Ask your Staff
• Social Media
• Have Accounts
• Share Content on Them

14. Companies That Blog Generate 126%
More Leads Than Those That Don’t
213%
170%
128%
85%
43%
0%
Blog No blog
Average Monthly Lead Growth
Column1
Survey N = 2,300 Source: HubSpot

15. 15
#7
How Do You Create Leads with Inbound?
• Have Forms on Your Site
• Free Consultations
• Premium Content
• Landing Pages

16. 16
#8
How Do You Close Deals with Inbound?
• Email Useful Content
• Learn Buying Signals
• Understand Workflows

17. 17
#9
How Do You Use Inbound to Retain Clients?
• Listen on Social Media
• Continue Sharing Useful
Content
• Create a Personalized
Experience

18. 18
#10
What Should You do Next?
Doing it Yourself Outsourcing

19. Where you can
download these
slides:
bit.ly
@aj613 | ajsingerstudios.com |
adam@ajsinger.com